Birthday Money Holder

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

3.5%

Market size, estimated

$37Ka year

Top search term

birthday money holder41K searches a year

Listings sell for $8.25 on average, from $3.59 to $16.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.25 that is $0 to $825 a year per listing.

Average price

$8.25under the $15 to $100 sweet spot

Price range

$3.59–$16.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$825

Returns

1.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,722 within Gift Card Holders. It carries 288 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#1,722in Gift Card Holders

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

288per listing

Listings tracked

71

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months