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Birthday Money Box

Fail

Demand is soft, at -32.5% this quarter, so Birthday Money Box is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$56K/yr131K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
52%top-5 click share · 17 brands · 20 sellers

Flapen Score

Birthday Money Box against its category

The dotted line is the Health & Household average. Past it, Birthday Money Box is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Money Box market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Money Box 131K times last year and spent an estimated $56K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
4.4%
Market size, estimated
$56Ka year
Peak month
November2.6× the quietest month
Top search term
money birthday box21K searches a year

02 · Price

A sale here is worth $9.58.

Listings sell for $9.58 on average, from $5.05 to $39.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.58 that is $2K to $5K a year per listing.

Average price
$9.58under the $15 to $100 sweet spot
Price range
$5.05–$39.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #178 within Gift Boxes. It carries 733 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#178in Gift Boxes
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
733per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Birthday Money Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

24%

  • Brand 130%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Birthday Money Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Birthday Money Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • money birthday box21K/yr
  • happy birthday money box14K/yr
  • money box for birthday13K/yr
  • birthday money pull box44K/yr
  • money box birthday9K/yr
  • money birthday box for cash4K/yr
  • caja de dinero de cumpleaos6K/yr
  • happy birthday money box pull6K/yr
  • birthday money box for cash3K/yr
  • pull money gift box9K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Money Box

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gifting Purpose”
14%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.9%of orders come back
“Terrible instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Birthday Money Box questions

Answered from the same tracked data.