Is birthday goodie bags profitable to sell on Amazon United States?

The niche generates $362K/yr across 105 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the birthday goodie bags niche?

83 brands and 141 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in birthday goodie bags?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for birthday goodie bags peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the birthday goodie bags niche?

Listings span $3.98–$67.21; the average listing price is $15.70 (sweet spot $15–$100). The average incumbent carries 3,342 reviews — the moat a new listing must climb.

birthday goodie bags

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$3.98–$67.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.70

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$362K

$362K/yr · 488K searches

Review moat

Okay3,341.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, birthday goodie bags is a $362K/yr Amazon United States market (488K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Oct. Verdict: Worth a look — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

birthday goodie bags market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $393K–$471K; units × avg price
Conversion rate: 4.7%
Avg BSR: #258
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.3%
Avg brand age: 30 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

83 rising

Sellers

141

Top-5 brand share

27%

Top 20: 64%

Top-5 click share

24%

Top 20: 54%

Open market

68%

SUNCOLOR7%
PHIMOTA5%
Kopokita5%
PintreeLand5%
Yutin5%
JOYIN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top birthday goodie bags search terms

party bags for kids birthday109K/yr -4.0%4.5% conv.
birthday goodie bags114K/yr -20.8%3.2% conv.
bulk prizes for kids82K/yr -17.8%4.7% conv.
party goodie bags33K/yr +2.0%2.6% conv.
prizes bulk27K/yr +5.6%3.5% conv.
party favor bags for kids26K/yr -3.7%4.1% conv.
party gift bags for kids birthday19K/yr -14.7%2.8% conv.
boys goodie bags12K/yr -17.9%1.1% conv.
boy goodie bags10K/yr -8.6%1.5% conv.
goodie bags for kids birthday10K/yr +19.4%2.6% conv.

All search terms

Top birthday goodie bags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Party Favors for Kids 8-12 4-8 150-Pack Fidget Toys Bulk Treasure Box Toys for Classroom Stocking Stuffers Goodie Bags Classroom Prizes Birthday Holiday for Boys Girls

PHIMOTA$12.814.5★2,271 rev

Kopokita 30PCS Party Favor Goodie Bags Goody Treat Small Gift Bags for Kids Birthday Party

Kopokita$5.024.8★1,990 rev

PintreeLand Happy Birthday Party Favor Bags 40 PCS Plastic Goodies Loot Gift Bags Bulk for Kids Baby Girls & Boys Birthday Party Supples (B Style 40 Packs)

PintreeLand$5.884.8★3,536 rev

300 PCS Party Favor for Kids Goodie Bags Stuffers Prize Box Toys for Kids Classroom Bulk Small Fidget Toys Pinata Egg Fillers Treasure Chest for Students Rewards Carnival Prizes Birthday Gifts

Yutin$22.974.7★1,765 rev

SUNCOLOR 24-Pack Rainbow Gift Bags with Handles 8 Multi-Color Paper Party Favor Bags for Goodies. Birthdays Events Classrooms & Celebrations

SUNCOLOR$7.844.7★1,994 rev

Newest

by launch date

50 PCS Birthday Party Favor Bags - 6.5 x 9.8 Inch Happy Birthday Goodie Bags with Handles - Plastic Gift Treat Bags for Kids Girls & Boys Party Supplies Packaging Candy Toys and Party Favors

Soarvita$5.3542 rev

5mo ago

TESKEUP Party Favor Bags for Birthday Goodie Bags - Bulk Treat Gift Bags for Candy Cookies Snacks Happy Birthday Party Supplies Classroom Treats and Event Gifts (30 Pcs)

TESKEUP$5.0089 rev

6mo ago

160 Pcs Fidget Toys Party Favors Pack Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School

TwCare$11.621,183 rev

7mo ago

SUNCOLOR Birthday Party Favor Bags 32 Pack Goodie Bags with Handles 9.8 x6.7 inches Pink Blue Yellow White Gift Bags for Kids Parties Celebrations

SUNCOLOR$4.97217 rev

9mo ago

Party Favors for Kids 8-12 4-8 150-Pack Fidget Toys Bulk Treasure Box Toys for Classroom Stocking Stuffers Goodie Bags Classroom Prizes Birthday Holiday for Boys Girls

PHIMOTA$12.812,271 rev

1y ago

What buyers say about birthday goodie bags

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience16%

“Fun gift”

Quality-Overall14%

“Beautiful good quality bags”

Value For Money12%

“very affordable”

Gifting Purpose9%

“Great gift”

Color8%

“Bright colors”

Size-Overall8%

“Good bag sizes”

Advertised Vs Actual Product5%

“Accurate description”

Durability3%

“the material was durable”

Ease Of Use2%

“easy to store”

Strength2%

“They are sturdy”

What buyers complain about

Size-Overall24%

“Small containers”

Quality-Overall11%

“Poor Quality Control”

Advertised Vs Actual Product5%

“False advertisement”

Color5%

“Colors too dark”

Durability4%

“Breaks easily”

Leak-Proof4%

“arrived leaking”

Smell4%

“Bad smell”

Value For Money3%

“Dont Be Cheap It isnt worth what you pay for”

Thickness3%

“Much thicker than I thought”

Adhesion/Stickiness2%

“did not stick and stay long”

Top return reasons

Size-Overall61%

Value For Money8%

Quality-Overall7%

Advertised Vs Actual Product6%

Defective Material/Parts2%

Leak-Proof2%

Color2%

Functionality-Overall2%

Smell1%

Material Quality1%

Common questions

Is birthday goodie bags profitable to sell on Amazon United States?: The niche generates $362K/yr across 105 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the birthday goodie bags niche?: 83 brands and 141 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in birthday goodie bags?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for birthday goodie bags peak?: Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the birthday goodie bags niche?: Listings span $3.98–$67.21; the average listing price is $15.70 (sweet spot $15–$100). The average incumbent carries 3,342 reviews — the moat a new listing must climb.