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Birthday Goodie Bags

Maybe

The top 5 brands take only 27% of clicks. But demand is soft, at -11.9% this quarter, so Birthday Goodie Bags is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$362K/yr488K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
24%top-5 click share · 83 brands · 141 sellers

Flapen Score

Birthday Goodie Bags against its category

The dotted line is the Health & Household average. Past it, Birthday Goodie Bags is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Goodie Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Goodie Bags 488K times last year and spent an estimated $362K. The top 5 brands take 27% of clicks. Demand peaks in Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
4.7%
Market size, estimated
$362Ka year
Peak month
October1.8× the quietest month
Top search term
party bags for kids birthday109K searches a year

02 · Price

A sale here is worth $15.70.

Listings sell for $15.70 on average, from $3.98 to $67.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $15.70 that is $4K to $8K a year per listing.

Average price
$15.70inside the $15 to $100 sweet spot
Price range
$3.98–$67.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #258 within Gift Bags. It carries 3,342 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#258in Gift Bags
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,342per listing
Listings tracked
105

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Birthday Goodie Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

83 rising

Sellers

141

Top-5 brand share

27%

Top 20: 64%

Top-5 click share

24%

Top 20: 54%

Open market

68%

  • Brand 17%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Birthday Goodie Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Birthday Goodie Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party bags for kids birthday109K/yr
  • birthday goodie bags114K/yr
  • bulk prizes for kids82K/yr
  • party goodie bags33K/yr
  • prizes bulk27K/yr
  • party favor bags for kids26K/yr
  • party gift bags for kids birthday19K/yr
  • boys goodie bags12K/yr
  • boy goodie bags10K/yr
  • goodie bags for kids birthday10K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Goodie Bags

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Small containers”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Birthday Goodie Bags questions

Answered from the same tracked data.