Birthday Gift Tags
FailPrices span $4.13–$13.87, mostly outside the sweet spot, so Birthday Gift Tags is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $41K/yr83K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 40 sellers
Flapen Score
Birthday Gift Tags against its category
The dotted line is the Health & Household average. Past it, Birthday Gift Tags is stronger. Inside it, weaker.
Market
The Birthday Gift Tags market on Amazon at a glance
Shoppers on Amazon United States searched for Birthday Gift Tags 83K times last year and spent an estimated $41K. The top 5 brands take 51% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $41Ka year
- Top search term
- birthday gift tags16K searches a year
02 · Price
A sale here is worth $7.66.
Listings sell for $7.66 on average, from $4.13 to $13.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.66 that is $766 to $2K a year per listing.
- Average price
- $7.66under the $15 to $100 sweet spot
- Price range
- $4.13–$13.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $766–$2K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #466 within Gift Wrap Tags. It carries 553 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #466in Gift Wrap Tags
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 553per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Birthday Gift Tags products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
300 Pcs Happy Birthday Gift Tags Name Tags Stickers 1.5 x 2 Inch - Rectangle Happy Birthday to from Gift Labels for Birthdays Party Favors Shower Christmas Festival Holiday Presents 6 Designs
- Price
- $5.42
- Rating
- 4.8/5
- Reviews
- 374
- Age
- 5y ago

Fancy Land Birthday Gift Tags 60 Pcs Colorful Happy Birthday Hanging Gift Tags with Strings 2 X 3.5 Party Celebrate
- Price
- $7.79
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 11mo ago

Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor (Classic)
- Price
- $8.80
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago

joycraft 50Pcs Birthday Tags 2.5In Happy Birthday Gift Tags with String
- Price
- $8.34
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 1y ago

Hallmark Gift Tag Stickers - All Occasion (80 Labels 5 Designs) for Birthdays Engagements Weddings Baby Showers Any Occasion
- Price
- $5.03
- Rating
- 4.7/5
- Reviews
- 1,398
- Age
- 6y ago
Trending
estimated 90-day click momentum
Trazzo Gift Tag Stickers Self-Adhesive Gift Name Tags with 6 Cute Designs for Birthday Gifts Holiday Wrapping Classroom Favors and Everyday Gifting 200PCS to from Gift Label Stickers
- Price
- $9.00
- Rating
- 4.9/5
- Reviews
- 601
- Age
- 3mo ago

Happy Birthday Gift Tags -40PCS Happy Birthday Colorful Stickers - 2 Round Name Tags Self-Adhesive Present Sticker - Holiday Present Labels for Wrapping Envelope Seals Party Decor - A03
- Price
- $7.80
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor(Blue Vivid)
- Price
- $8.49
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 6mo ago

Ribbli Birthday Cotton Ribbon Natural Twill Tape Cotton with Black Happy Birthday Farmhouse Ribbon Use for Gift Wrapping Baking Crafts Home Decor-5/8 Inch x 10 Yard
- Price
- $10.47
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 2y ago

Glavatrix 60PCS Birthday Gift Tags Colorful Candles Happy Birthday Tags with Hemp Rope Paper Hanging Labels for Baby Shower Party Invitations Wish Card Presents Wrapping Supplies 6 Styles
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Trazzo Gift Tag Stickers Self-Adhesive Gift Name Tags with 6 Cute Designs for Birthday Gifts Holiday Wrapping Classroom Favors and Everyday Gifting 200PCS to from Gift Label Stickers
- Price
- $9.00
- Rating
- 4.9/5
- Reviews
- 601
- Age
- 3mo ago

Happy Birthday Gift Tags -40PCS Happy Birthday Colorful Stickers - 2 Round Name Tags Self-Adhesive Present Sticker - Holiday Present Labels for Wrapping Envelope Seals Party Decor - A03
- Price
- $7.80
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor(Blue Vivid)
- Price
- $8.49
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 6mo ago

Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor (Classic)
- Price
- $8.80
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago

Happy Birthday Gift Tags Stickers 150 PCS Gift Tags Stickers for Presents 10 Sheets Self Adhesive to from Name Tag Labels Sticker Birthday Present Label for Box Cards Envelope Gifts Wrapping
- Price
- $5.39
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
40
Est. top-5 brand share
51%
Top 20: 95%
Est. top-5 click share
43%
Top 20: 85%
Open market
43%
- Well Tile13%
- Fancy Land13%
- Dunzoom10%
- Anwyll8%
- Hallmark7%
- joycraft6%
Demand
Birthday Gift Tags search demand
Weekly searches over the year. Pick a range.
Search terms
Top Birthday Gift Tags search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- birthday gift tags16K/yr
- birthday tags12K/yr
- happy birthday tags9K/yr
- birthday tags for gifts9K/yr
- happy birthday gift tags6K/yr
- birthday tags for goodie bags5K/yr
- birthday name tags5K/yr
- birthday tag4K/yr
- happy birthday tag4K/yr
- birthday labels stickers3K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Gift Tags
We read the reviews and the return reasons for every product selling here.
“Since I searched extra large lables though it's my fault for not looking at the dimensions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Gift Tags questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









