Is birthday gift tags profitable to sell on Amazon United States?

The niche generates $41K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (46/100).

How competitive is the birthday gift tags niche?

26 brands and 40 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in birthday gift tags?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.

What does it cost to enter the birthday gift tags niche?

Listings span $4.13–$13.87; the average listing price is $7.66 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

birthday gift tags

Skip it

Prices mostly outside the sweet spot ($4.13–$13.87) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Review moat

Good553.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$7.66

avg listing price — sweet spot $15–$100

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$41K

$41K/yr · 83K searches

Price range

Bad$4.13–$13.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, birthday gift tags is a $41K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

43%

Top 20: 85%

Open market

43%

Well Tile13%
Fancy Land13%
Dunzoom10%
Anwyll8%
Hallmark7%
joycraft6%

Demand

Weekly Amazon search volume, last 20 weeks — -14.8% search growth over the last 90 days.

Open Trend

All search terms

Top birthday gift tags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

300 Pcs Happy Birthday Gift Tags Name Tags Stickers 1.5 x 2 Inch - Rectangle Happy Birthday to from Gift Labels for Birthdays Party Favors Shower Christmas Festival Holiday Presents 6 Designs

Well Tile$5.424.8★374 rev

Fancy Land Birthday Gift Tags 60 Pcs Colorful Happy Birthday Hanging Gift Tags with Strings 2 X 3.5 Party Celebrate

Fancy Land$7.794.8★19 rev

Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor (Classic)

Dunzoom$8.804.6★21 rev

joycraft 50Pcs Birthday Tags 2.5In Happy Birthday Gift Tags with String

joycraft$8.344.8★69 rev

Hallmark Gift Tag Stickers - All Occasion (80 Labels 5 Designs) for Birthdays Engagements Weddings Baby Showers Any Occasion

Hallmark$5.034.7★1,398 rev

Newest

by launch date

Trazzo Gift Tag Stickers Self-Adhesive Gift Name Tags with 6 Cute Designs for Birthday Gifts Holiday Wrapping Classroom Favors and Everyday Gifting 200PCS to from Gift Label Stickers

Trazzo$9.00601 rev

3mo ago

Happy Birthday Gift Tags -40PCS Happy Birthday Colorful Stickers - 2 Round Name Tags Self-Adhesive Present Sticker - Holiday Present Labels for Wrapping Envelope Seals Party Decor - A03

yppupetuc$7.803 rev

4mo ago

Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor(Blue Vivid)

Dunzoom$8.4921 rev

6mo ago

Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor (Classic)

Dunzoom$8.8021 rev

10mo ago

Happy Birthday Gift Tags Stickers 150 PCS Gift Tags Stickers for Presents 10 Sheets Self Adhesive to from Name Tag Labels Sticker Birthday Present Label for Box Cards Envelope Gifts Wrapping

Linsuminn$5.3913 rev

11mo ago

What buyers say about birthday gift tags

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose17%

“Great for kids class gifts”

Quality-Overall16%

“Good quality”

Ease Of Use11%

“Easy to use”

Value For Money9%

“Worth it”

Color8%

“Great quality and colors”

Adhesion/Stickiness7%

“stick very well”

Size-Overall7%

“the perfect size”

Advertised Vs Actual Product6%

“As advertised”

Design-Overall5%

“Great designs”

Thickness3%

“I love the thickness on them”

What buyers complain about

Size-Overall29%

“Since I searched extra large lables though it's my fault for not looking at the dimensions”

Advertised Vs Actual Product14%

“Not sure if they metion that in the description or not”

Quality-Overall7%

“I didn't like their quality”

Strength7%

“Strings could be stronger, very flimsy”

Eco Friendliness7%

“The only downside is that they could be more eco-friendly”

Thickness7%

“The tags are not thick”

Smell5%

“This items STINKS”

Top return reasons

Size-Overall65%

Value For Money12%

Quality-Overall6%

Advertised Vs Actual Product5%

Color3%

Thin2%

Defective Material/Parts2%

Adhesion/Stickiness1%

Display Colors1%

Leak-Proof1%

Common questions

Is birthday gift tags profitable to sell on Amazon United States?: The niche generates $41K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (46/100).
How competitive is the birthday gift tags niche?: 26 brands and 40 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in birthday gift tags?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
What does it cost to enter the birthday gift tags niche?: Listings span $4.13–$13.87; the average listing price is $7.66 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

birthday gift tags

birthday gift tags market data

Competition & brand share

Demand

Top birthday gift tags search terms