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Birthday Gift Tags

Fail

Prices span $4.13–$13.87, mostly outside the sweet spot, so Birthday Gift Tags is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$41K/yr83K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
43%top-5 click share · 26 brands · 40 sellers

Flapen Score

Birthday Gift Tags against its category

The dotted line is the Health & Household average. Past it, Birthday Gift Tags is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Gift Tags market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Gift Tags 83K times last year and spent an estimated $41K. The top 5 brands take 51% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
6.5%
Market size, estimated
$41Ka year
Top search term
birthday gift tags16K searches a year

02 · Price

A sale here is worth $7.66.

Listings sell for $7.66 on average, from $4.13 to $13.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.66 that is $766 to $2K a year per listing.

Average price
$7.66under the $15 to $100 sweet spot
Price range
$4.13–$13.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$766–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #466 within Gift Wrap Tags. It carries 553 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#466in Gift Wrap Tags
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
553per listing
Listings tracked
36

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Birthday Gift Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

40

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

43%

Top 20: 85%

Open market

43%

  • Brand 113%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Birthday Gift Tags search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Birthday Gift Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday gift tags16K/yr
  • birthday tags12K/yr
  • happy birthday tags9K/yr
  • birthday tags for gifts9K/yr
  • happy birthday gift tags6K/yr
  • birthday tags for goodie bags5K/yr
  • birthday name tags5K/yr
  • birthday tag4K/yr
  • happy birthday tag4K/yr
  • birthday labels stickers3K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Gift Tags

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Since I searched extra large lables though it's my fault for not looking at the dimensions”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Birthday Gift Tags questions

Answered from the same tracked data.