birthday gift bags for kids
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.22–$39.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,571.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.03avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 110K searches
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, birthday gift bags for kids is a $77K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
birthday gift bags for kids market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $80K–$100K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #382
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
53
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
28%
Top 20: 66%
Open market
49%
- Hallmark14%
- Loveinside12%
- Laidans8%
- SUNCOLOR6%
- Plauthus6%
- PintreeLand5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 1.9×
Top birthday gift bags for kids search terms
- birthday gift bags for kids97K/yr
- bolsas para recuerdos8K/yr
- colorful bags6K/yr
Top birthday gift bags for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loveinside Colorful Birthday Gift Bag Balloons Pattern with HAPPY BIRTHDAY Text Matching Tissue Paper Greeting Card and Tag Ideal for Kids Birthday Gifts 13 x 5 x 10 1 Pcs
Loveinside$4.324.8★2,043 rev
Birthday Gift Bag with Handle and Tissue Paper 12 Pcs Gift Bags Assorted Sizes and Designs Large Medium Small Size Birthday Gift Bag for Boys Girls 13 9 )
Plauthus$17.224.8★768 rev
PintreeLand Happy Birthday Party Favor Bags 40 PCS Plastic Goodies Loot Gift Bags Bulk for Kids Baby Girls & Boys Birthday Party Supples (B Style 40 Packs)
PintreeLand$5.884.8★3,536 rev
SUNCOLOR Large Happy Birthday Gift Bag with Tissue Paper & Card 13 x 10.2 x 4.7 Inches Premium Paper Bag for Birthday Kids Womens & Mothers Gifts
SUNCOLOR$4.744.8★9,362 rev
2-Pack 12.6 Large Happy Birthday Gift Bags for Birthday Party with Tissue Paper
Laidans$7.124.8★913 rev
Newest
by launch date
Miakutho Birthday Gift Bags Assorted Size with Ribbon Handles and Tissue Paper (6 Bags: 2 Extra Large 15 2 Large 13 2 Medium 9) Birthday Wrap Bag for Kids Boys Girls
Miakutho$12.5678 rev
Laidans 2-Pack 13 Large Happy Birthday Gift Bags Party with Tissue Paper Cards for Girls Women Birthday Party Favors Wrap
Laidans$7.6388 rev
Loveinside Dinosaur Reusable Gift Bag Tropical Monster Truck Design Large Recycled Party Favor Gift Bag for Kids Birthday Shopping School and Storage 16 x 6 x 12 1 Pcs
Loveinside$8.85184 rev
Crweety 50 Pcs White Organza Bags 6x9 Inches Large Mesh Gift Bags Drawstring Jewelry Pouches Candy Treat Sachet Mesh Bag Drawstring for Wedding Party Favors Baby Shower & Goodie Gifts
Crweety$8.91374 rev
Hallmark 13 Large Gift Bag with Tissue Paper and Card (Happy Bday Balloons) for Kids Grandchildren Friend Coworkers
Hallmark$5.9855 rev
Trending
90-day click momentumCrweety 50 Pcs White Organza Bags 6x9 Inches Large Mesh Gift Bags Drawstring Jewelry Pouches Candy Treat Sachet Mesh Bag Drawstring for Wedding Party Favors Baby Shower & Goodie Gifts
Crweety$8.914.8★
Loveinside Dinosaur Reusable Gift Bag Tropical Monster Truck Design Large Recycled Party Favor Gift Bag for Kids Birthday Shopping School and Storage 16 x 6 x 12 1 Pcs
Loveinside$8.854.8★
Hallmark 10 Large Square Gift Bag (Watercolor Dots Just for You) for Birthdays Mothers Day Easter Graduations Retirements and More
Hallmark$5.224.7★
Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler
Pigipigi Kids$25.834.7★
Mauproy 30 Pack Clear Gift Bags with Handles Party Favor Bags with Ribbons and Tags Reusable Goodie Tote Bags for Graduation Wedding Baby Shower (5.9 x 6.3 x 2.8)
Mauproy$14.314.7★
What buyers say about birthday gift bags for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, as described”
“True to size”
“Gift Bags”
“Money well spent”
“Bright colors”
“Accurate description”
“Bags are pretty sturdy too”
“Great quality & durable”
“They were easy to work with”
“Nice toys”
What buyers complain about
“Extremely small bags”
“Colors are dull”
“the bags are not good quality”
“Misleading”
“felt little expensive”
“Smells weird”
“I would say it's a bit thicker than one I would get in the greeting card section of the grocery store”
“The handles both broke”
“Not what I expected just cheep stuff that broke easy”
“Turns out you have to assemble these yourself”
Top return reasons
Common questions
- Is birthday gift bags for kids profitable to sell on Amazon United States?
- The niche generates $77K/yr across 59 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the birthday gift bags for kids niche?
- 39 brands and 53 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in birthday gift bags for kids?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.7%.
- When does demand for birthday gift bags for kids peak?
- Demand peaks in Jul–Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the birthday gift bags for kids niche?
- Listings span $4.22–$39.86; the average listing price is $10.03 (sweet spot $15–$100). The average incumbent carries 1,572 reviews — the moat a new listing must climb.