birthday gift bag
Launch itA $906K/yr market growing +13.7% this quarter with returns at 1.7% — clears our launch bar.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Great$906K$906K/yr · 1.4M searches
Review moat
Okay2,134.37avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Avg price
Bad$7.18avg listing price — sweet spot $15–$100
Price range
Bad$3.47–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, birthday gift bag is a $906K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
birthday gift bag market data
- Units sold / yr
- 100K–125K
- avg 1,000–1,250/product
- Revenue / yr
- $718K–$898K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.6%
- Avg brand age
- 28 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
48
Top-5 brand share
41%
Top 20: 83%
Top-5 click share
24%
Top 20: 57%
Open market
53%
- Hallmark9%
- Laidans8%
- woric8%
- TOPDesign8%
- Powbrace8%
- Qirrmiy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top birthday gift bag search terms
- gift bags for men128K/yr
- happy birthday bag143K/yr
- birthday bags for women138K/yr
- happy birthday gift bag116K/yr
- big gift bag121K/yr
- large birthday gift bag107K/yr
- birthday bags for men94K/yr
- gift bags for girls61K/yr
- gift bag for men58K/yr
- bolsa de regalo para hombres60K/yr
Top birthday gift bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOPDesign Embroidery Initial Canvas Tote Bag Personalized Present Suitable for Wedding Birthday Beach Holiday is a Great Gift Women Mom Teachers Friends Bridesmaids (Letter K)
TOPDesign$17.774.8★24,737 rev
woric Black Gift Bags with Handles 14 Medium Gift Bag with Tissue Paper 2 Pcs Bags with 4 Tissue Paper and 2 Cards for Men Birthday Anniversary 4th of July Bachelor Party Decorations
woric$7.044.7★1,363 rev
Hallmark Signature 7 Medium Birthday Gift Bag with Tissue Paper (Pink Flowers)
Hallmark$8.964.7★7,157 rev
Powbrace Black Birthday Gift Bag with Tissue Paper and Greeting Card 13x10.2x4.9 Medium (1-Piece Set Black Starry Sky Unisex Includes Card Ribbon Crinkle Paper)
Powbrace$6.074.8★3,060 rev
Powbrace 13 Pink Happy Birthday Gift Bag with Tissue Paper and Greeting Card for Party Happy Birthday Gift Bag for Men Women Gift Bags Medium size(1 PCS Pink Hot Stamping)
Powbrace$6.014.8★1,797 rev
Newest
by launch date
Yixiang Birthday Gift Bag 13 Pink Happy Birthday Gift Bag Set with Tissue Paper & Greeting Card Ideal for Women Girls
Yixiang$3.47164 rev
Addblu 3 Pack Extra Large Black Gift Bags with Handles - Includes 9 Tissue Papers 16x6x12 Inches for Men Birthday Party Wedding Shopping Business Easter Holidays Fathers Day Mothers Day (Extra Large - 3Pcs)
Addblu$9.17195 rev
JAYTEM Birthday Gift Bag Kraft Paper Large Gift Bag Classic Black Lettering Design Happy Birthday Bag Set with Greeting Card Tag Envelope & Tissue Paper for Men Boys Kid
JAYTEM$6.01192 rev
Epoesch Black Small Gift Bags with Handles and Tissue Paper 8x5x10 Inch 4 Pack Paper Bags for Men Women Birthdays Party Baby Showers Weddings Fathers Day Anniversaries Holidays (Black small - 4Pcs)
Epoesch$6.93466 rev
13 Pink Birthday Gift Bag with Tissue Paper and Greeting Card Happy Birthday Gift Bags for Party Hot Foil Stamping Design Gift Wrap Bags Decor for Women and Kids 1 PCS Medium Size
Sipthene$4.41453 rev
Trending
90-day click momentumTOPDesign Embroidery Initial Canvas Tote Bag Personalized Present Suitable for Wedding Birthday Beach Holiday is a Great Gift Women Mom Teachers Friends Bridesmaids (Letter K)
TOPDesign$17.774.8★
Yixiang Birthday Gift Bag 13 Pink Happy Birthday Gift Bag Set with Tissue Paper & Greeting Card Ideal for Women Girls
Yixiang$3.474.8★
Addblu 3 Pack Extra Large Black Gift Bags with Handles - Includes 9 Tissue Papers 16x6x12 Inches for Men Birthday Party Wedding Shopping Business Easter Holidays Fathers Day Mothers Day (Extra Large - 3Pcs)
Addblu$9.174.6★
woric Pink Gift Bags with Handles 14 Medium Gift Bags with Tissue Paper 2 Pcs Pink Bags with 4 Tissue Paper and 2 Cards for Baby Shower Wedding Bridal Shower Birthday Party
woric$6.944.7★
woric Black Gift Bags with Handles 14 Medium Gift Bag with Tissue Paper 2 Pcs Bags with 4 Tissue Paper and 2 Cards for Men Birthday Anniversary 4th of July Bachelor Party Decorations
woric$7.044.7★
What buyers say about birthday gift bag
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Gift bags”
“True to size”
“Not flimsy at all”
“Great deal”
“Vibrant color”
“Exactly what I needed”
“Nice Durable Bag”
“the design is cute”
“Very Convenient”
What buyers complain about
“bags are small”
“Not as described”
“its not the quality I was expecting”
“Bad Smell”
“Bag is a bit pricey”
“It was thick”
“The holes are too large for the handles”
“colors look faded & not pretty”
“It's not real sturdy”
“Does not come with gifts inside”
Top return reasons
Common questions
- Is birthday gift bag profitable to sell on Amazon United States?
- The niche generates $906K/yr across 76 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Launch it (63/100).
- How competitive is the birthday gift bag niche?
- 38 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in birthday gift bag?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.7%.
- When does demand for birthday gift bag peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the birthday gift bag niche?
- Listings span $3.47–$17.77; the average listing price is $7.18 (sweet spot $15–$100). The average incumbent carries 2,134 reviews — the moat a new listing must climb.