Birthday Cake Protein Bars
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Birthday Cake Protein Bars is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $1.5M/yr769K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 41%top-5 click share · 8 brands · 77 sellers
Flapen Score
Birthday Cake Protein Bars against its category
The dotted line is the Health & Household average. Past it, Birthday Cake Protein Bars is stronger. Inside it, weaker.
Market
The Birthday Cake Protein Bars market on Amazon at a glance
Shoppers on Amazon United States searched for Birthday Cake Protein Bars 769K times last year and spent an estimated $1.5M. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 769K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 769K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $1.5Ma year
- Peak month
- July2.7× the quietest month
- Top search term
- one protein bars369K searches a year
02 · Price
A sale here is worth $22.52.
Listings sell for $22.52 on average, from $5.31 to $44.60. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $22.52 that is $45K to $56K a year per listing.
- Average price
- $22.52inside the $15 to $100 sweet spot
- Price range
- $5.31–$44.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $45K–$56K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #102 within Nutrition Bars & Drinks. It carries 3,109 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 6.3%
- Average rank
- #102in Nutrition Bars & Drinks
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 3,109per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Birthday Cake Protein Bars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)
- Price
- $23.72
- Rating
- 4.4/5
- Reviews
- 2,836
- Age
- 2y ago

ONE Protein Bars Birthday Cake Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)
- Price
- $26.18
- Rating
- 4.4/5
- Reviews
- 5,808
- Age
- 10y ago

ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)
- Price
- $22.09
- Rating
- 4.3/5
- Reviews
- 632
- Age
- 2y ago

ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)
- Price
- $23.70
- Rating
- 4.3/5
- Reviews
- 585
- Age
- 1y ago

ONE Protein Bars Blueberry Cobbler Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)
- Price
- $24.24
- Rating
- 4.5/5
- Reviews
- 3,039
- Age
- 9y ago
Trending
estimated 90-day click momentum
One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack
- Price
- $29.86
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 10mo ago

One Protein Bar Sampler Variety Pack - 8 Assorted Flavors - 2.12 Oz Bars - Gluten-Free Protein Bar with High Protein 18-20g - Low Sugar - 8 Pack
- Price
- $24.29
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 2mo ago

ONE Protein Bars Best Sellers Variety Pack Gluten Free Protein Bars with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (12 Count)
- Price
- $32.14
- Rating
- 4.3/5
- Reviews
- 6,347
- Age
- 9y ago

Quest Nutrition Birthday Cake Protein Bars 20g Protein 4g net Carbs 1g Sugar Gluten Free Keto Friendly 4 Count
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 6y ago

Protein One Peanut Butter Chocolate Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
- Price
- $6.53
- Rating
- 3.6/5
- Reviews
- 1,811
- Age
- 8y ago
Newest
by launch date
One Protein Bar Sampler Variety Pack - 8 Assorted Flavors - 2.12 Oz Bars - Gluten-Free Protein Bar with High Protein 18-20g - Low Sugar - 8 Pack
- Price
- $24.29
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 2mo ago

One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack
- Price
- $29.86
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 10mo ago

ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)
- Price
- $24.85
- Rating
- 4.0/5
- Reviews
- 208
- Age
- 1y ago

ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)
- Price
- $23.70
- Rating
- 4.3/5
- Reviews
- 585
- Age
- 1y ago

Quest Nutrition Crispy Birthday Cake Protein Bar 17g Protein 1g Sugar 2g Net Carbs Gluten Free Protein Snack Keto Friendly 12 Count
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 712
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
77
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 89%
Open market
2%
- ONE73%
- Quest12%
- Avama6%
- Protein One4%
- Pure Protein2%
- Generic2%
- Open — no brand owns it (2 brands, 2%)
Demand
Birthday Cake Protein Bars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.7×
Search terms
Top Birthday Cake Protein Bars search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- one protein bars369K/yr
- one bars protein bars86K/yr
- one bars62K/yr
- one bar43K/yr
- protein one bars32K/yr
- one protein bar28K/yr
- birthday cake protein bars22K/yr
- quest birthday cake protein bar25K/yr
- protein one17K/yr
- one protein16K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Cake Protein Bars
We read the reviews and the return reasons for every product selling here.
“Not tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Cake Protein Bars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









