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Birthday Cake Protein Bars

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Birthday Cake Protein Bars is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$1.5M/yr769K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
41%top-5 click share · 8 brands · 77 sellers

Flapen Score

Birthday Cake Protein Bars against its category

The dotted line is the Health & Household average. Past it, Birthday Cake Protein Bars is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birthday Cake Protein Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Birthday Cake Protein Bars 769K times last year and spent an estimated $1.5M. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 769K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
769K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
8.4%
Market size, estimated
$1.5Ma year
Peak month
July2.7× the quietest month
Top search term
one protein bars369K searches a year

02 · Price

A sale here is worth $22.52.

Listings sell for $22.52 on average, from $5.31 to $44.60. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $22.52 that is $45K to $56K a year per listing.

Average price
$22.52inside the $15 to $100 sweet spot
Price range
$5.31–$44.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$45K–$56K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #102 within Nutrition Bars & Drinks. It carries 3,109 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#102in Nutrition Bars & Drinks
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
3,109per listing
Listings tracked
33

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Birthday Cake Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

77

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

41%

Top 20: 89%

Open market

2%

  • Brand 173%
  • Brand 212%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Birthday Cake Protein Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.7×

Search terms

Top Birthday Cake Protein Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one protein bars369K/yr
  • one bars protein bars86K/yr
  • one bars62K/yr
  • one bar43K/yr
  • protein one bars32K/yr
  • one protein bar28K/yr
  • birthday cake protein bars22K/yr
  • quest birthday cake protein bar25K/yr
  • protein one17K/yr
  • one protein16K/yr

Reviews and returns

What reviews say buyers love and hate about Birthday Cake Protein Bars

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Birthday Cake Protein Bars questions

Answered from the same tracked data.