Is biotin gummies profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 33 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (65/100).

How competitive is the biotin gummies niche?

20 brands and 622 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in biotin gummies?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Color. The return rate is 0.0%.

When does demand for biotin gummies peak?

Demand peaks in Jun–Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the biotin gummies niche?

Listings span $5.99–$34.75; the average listing price is $16.67 (sweet spot $15–$100). The average incumbent carries 12,672 reviews — the moat a new listing must climb.

biotin gummies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 606K searches

Avg price

Great$16.67

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.99–$34.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Review moat

Bad12,671.82

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, biotin gummies is a $1.2M/yr Amazon United States market (606K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

biotin gummies market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 12.0%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

622

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

35%

Nature's Bounty22%
NutraChamps12%
Just Nutrients9%
Nature's Bounty Optimal Solutions8%
Vitamatic7%
NUTRAHARMONY7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

Peak months: Jun, Oct · busiest ÷ quietest = 1.7×

Open Trend

Top biotin gummies search terms

biotin gummies419K/yr -10.9%12.8% conv.
biotin gummies for hair growth36K/yr +4.2%8.8% conv.
biotin gummies for hair skin and nails31K/yr +12.5%8.9% conv.
biotin gummy19K/yr +19.3%6.3% conv.
biotina gomitas7K/yr +12.8%1.8% conv.
biotin gummies 10000mcg8K/yr -10.7%10.0% conv.
biotin for hair growth women gummies12K/yr -27.3%6.9% conv.
biotin 10000mcg gummies7K/yr +2.4%8.7% conv.
vegan biotin gummy4K/yr +76.8%1.9% conv.
biotin gummy hair skin nail4K/yr +80.3%2.2% conv.

All search terms

Top biotin gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Optimal Solutions Hair Skin and Nails Gummies with Biotin 2500 mcg Strawberry Flavored 200 Count 100 Total Servings

Nature's Bounty$12.784.6★70,434 rev

NutraChamps (2 Pack) Biotin Gummies 10 000mcg [High Potency] for Healthy Hair Skin & Nails for Adults & Kids - 5000mcg in Each Gummy Vitamin - Vegan Non-GMO Pectin-Based Hair Health Supplement

NutraChamps$24.164.5★17,101 rev

Biotin 10 000mcg Gummies for Hair Growth Skin & Nails (100 Count)

Just Nutrients$11.644.6★1,331 rev

Vitamatic Biotin Gummies 10 000 mcg 60 Vegan Gummies Raspberry Flavor

Vitamatic$9.694.5★4,322 rev

Biotin Gummies for Hair Growth Support - for Women & Men - Berry 60 Gummy

NUTRAHARMONY$17.794.6★1,931 rev

Newest

by launch date

Inner Brightness Biotin Gummies 10 000 mcg Hair Skin and Nails Support for Women & Men with Vitamins C D3 B6 B12 & Folate Mixed Berry Flavor Sugar Free 120 Count (2 Pack)

Inner Brightness$18.7473 rev

4mo ago

Nature Made Advanced Hair Skin and Nails Gummies 80 Gummies

Nature Made$12.10246 rev

5mo ago

Amazon Basics Biotin 10 000mcg Gummy 90 Count

Amazon Basics$10.76193 rev

7mo ago

YOLOBALANCE Biotin Gummies 10000mcg for Hair Growth Support - Sugar Free Multi Collagen with Keratin Silica & Hyaluronic Acid - Pectin Based Soft Chew Hair Skin and Nails Vitamins - 120 Count

YOLOBALANCE$19.62307 rev

11mo ago

Nature Made Zero Sugar Hair Skin Nails Gummies Biotin 2500 mcg per Serving 120 Sugar Free Gummies 60 Day Supply

Nature Made$13.81958 rev

1y ago

What buyers say about biotin gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Best taste”

Hair Growth22%

“Less hair loss”

Quality-Overall9%

“Excellent Product”

Vitamin8%

“Great tasting vitamin”

Value For Money4%

“Great Value”

Flavor3%

“The orange flavor taste good”

Ease Of Chewing/Swallowing3%

“Easy to swallow”

Efficiency3%

“Effective results”

Ease Of Use2%

“Easy Peasy”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Taste-Overall16%

“tasted funny”

Functionality-Overall6%

“Did not work”

Color5%

“Color off”

Value For Money4%

“high price”

Smell4%

“Funny smell”

Hair Related4%

“Makes hair worse”

Hair Growth4%

“Doesnt grow hair”

Vitamin4%

“Most awful vitamins EVER”

Flavor2%

“the taste also just has this artificial flavor”

Allergies2%

“Allergy”

Top return reasons

Taste-Overall16%

Smell12%

Stale/Rotten/Spoiled9%

Vitamin6%

Side Effects5%

Functionality-Overall5%