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Biotin Chewable

Fail

The top 5 brands take 96% of clicks, so Biotin Chewable is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$81K/yr43K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
74%top-5 click share · 7 brands · 41 sellers

Flapen Score

Biotin Chewable against its category

The dotted line is the Health & Household average. Past it, Biotin Chewable is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin Chewable market on Amazon at a glance

Shoppers on Amazon United States searched for Biotin Chewable 43K times last year and spent an estimated $81K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
13.6%
Market size, estimated
$81Ka year
Top search term
biotin chewable11K searches a year

02 · Price

A sale here is worth $14.05.

Listings sell for $14.05 on average, from $8.01 to $32.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.05 that is $4K to $7K a year per listing.

Average price
$14.05under the $15 to $100 sweet spot
Price range
$8.01–$32.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #181 within Vitamin B. It carries 10,431 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#181in Vitamin B
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
10,431per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top Biotin Chewable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 165%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Biotin Chewable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.5× · 10 of 12 months tracked

Search terms

Top Biotin Chewable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotin chewable11K/yr
  • natrol biotin 5000mcg11K/yr
  • chewable biotin5K/yr
  • biotin dissolvable tablets5K/yr
  • biotin chewables for women4K/yr
  • biotin chewables3K/yr
  • natrol biotin 5000 mcg3K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin Chewable

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
7%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“These taste different”
A buyer, on “Taste-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Biotin Chewable questions

Answered from the same tracked data.