Biotin Chewable
FailThe top 5 brands take 96% of clicks, so Biotin Chewable is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $81K/yr43K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 41 sellers
Flapen Score
Biotin Chewable against its category
The dotted line is the Health & Household average. Past it, Biotin Chewable is stronger. Inside it, weaker.
Market
The Biotin Chewable market on Amazon at a glance
Shoppers on Amazon United States searched for Biotin Chewable 43K times last year and spent an estimated $81K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $81Ka year
- Top search term
- biotin chewable11K searches a year
02 · Price
A sale here is worth $14.05.
Listings sell for $14.05 on average, from $8.01 to $32.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.05 that is $4K to $7K a year per listing.
- Average price
- $14.05under the $15 to $100 sweet spot
- Price range
- $8.01–$32.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #181 within Vitamin B. It carries 10,431 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #181in Vitamin B
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 10,431per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Biotin Chewable products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natrol Biotin 10000mcg 4X Faster Dissolve Supplement for Healthy Hair Skin and Nails for Those Low in Biotin Plus Energy Metabolism Support 60 Tablets Up to a 60 Day Supply
- Price
- $8.02
- Rating
- 4.7/5
- Reviews
- 15,288
- Age
- 12y ago

Natrol Biotin 10 000 mcg Fast Dissolve Tablets Strawberry 250 Count
- Price
- $32.45
- Rating
- 4.7/5
- Reviews
- 803
- Age
- 13y ago

Natures Bounty Biotin Supports Metabolism for Cellular Energy and Healthy Hair Skin and Nails 5000 mcg 60 Quick Dissolve Tablets
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 4,992
- Age
- 11y ago

Carlyle Biotin 10000mcg | 250 Fast Dissolve Tablets | Max Strength
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 14,469
- Age
- 7y ago

EZ Melts Biotin - Daily Vitamin B7 for Healthy Hair Skin & Nails - Energy Metabolism Support - No Artificial Flavors - Non-GMO & Vegan - Strawberry Burst - 90 Dissolvable Tablets (90 Servings)
- Price
- $16.23
- Rating
- 4.7/5
- Reviews
- 2,900
- Age
- 11y ago
Trending
estimated 90-day click momentum
Amazing Formulas Biotin 10 000 mcg | Fast Dissolve Tablets | Non-GMO | Gluten Free Supplement | Made in USA (120 Count Citrus)
- Price
- $10.24
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago

Amazon Basics Biotin 10 000mcg Gummy 90 Count
- Price
- $10.76
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 7mo ago

Natrol Biotin 10 000 mcg Fast Dissolve Tablets Strawberry 250 Count
- Price
- $32.45
- Rating
- 4.7/5
- Reviews
- 803
- Age
- 13y ago

Natrol Beauty Biotin 10 000mcg Vitamins for Beauty 100 Tablets
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 14,212
- Age
- 15y ago

EZ Melts Biotin - Daily Vitamin B7 for Healthy Hair Skin & Nails - Energy Metabolism Support - No Artificial Flavors - Non-GMO & Vegan - Strawberry Burst - 90 Dissolvable Tablets (90 Servings)
- Price
- $16.23
- Rating
- 4.7/5
- Reviews
- 2,900
- Age
- 11y ago
Newest
by launch date
Amazon Basics Biotin 10 000mcg Gummy 90 Count
- Price
- $10.76
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 7mo ago

Amazing Formulas Biotin 10 000 mcg | Fast Dissolve Tablets | Non-GMO | Gluten Free Supplement | Made in USA (120 Count Citrus)
- Price
- $10.24
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago

Natrol Biotin 10000mcg for Healthy Hair Skin & Nails 200 Tablets
- Price
- $18.47
- Rating
- 4.5/5
- Reviews
- 14,212
- Age
- 7y ago

Carlyle Biotin 10000mcg | 250 Fast Dissolve Tablets | Max Strength
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 14,469
- Age
- 7y ago

Natrol B12 5000 mcg Fast Dissolve Energy Metabolism 200 Tablets
- Price
- $17.49
- Rating
- 4.7/5
- Reviews
- 40,457
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
41
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
2%
- Natrol65%
- Nature's Bounty10%
- Carlyle8%
- EZ Melts7%
- BariMelts5%
- Amazing Nutrition3%
- Open — no brand owns it (1 brand, 2%)
Demand
Biotin Chewable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.5× · 10 of 12 months tracked
Search terms
Top Biotin Chewable search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biotin chewable11K/yr
- natrol biotin 5000mcg11K/yr
- chewable biotin5K/yr
- biotin dissolvable tablets5K/yr
- biotin chewables for women4K/yr
- biotin chewables3K/yr
- natrol biotin 5000 mcg3K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin Chewable
We read the reviews and the return reasons for every product selling here.
“These taste different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin Chewable questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









