Biotin and Collagen Supplements
FailThe top 5 brands take 100% of clicks, so Biotin and Collagen Supplements is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $573K/yr434K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 66 sellers
Flapen Score
Biotin and Collagen Supplements against its category
The dotted line is the Health & Household average. Past it, Biotin and Collagen Supplements is stronger. Inside it, weaker.
Market
The Biotin and Collagen Supplements market on Amazon at a glance
Shoppers on Amazon United States searched for Biotin and Collagen Supplements 434K times last year and spent an estimated $573K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $573K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $573Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- youtheory collagen125K searches a year
02 · Price
A sale here is worth $21.35.
Listings sell for $21.35 on average, from $5.99 to $45.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.35 that is $32K to $43K a year per listing.
- Average price
- $21.35inside the $15 to $100 sweet spot
- Price range
- $5.99–$45.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $32K–$43K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,226 within Collagen. It carries 16,232 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #3,226in Collagen
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 16,232per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Biotin and Collagen Supplements products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Youtheory Collagen + Biotin - Advanced Collagen Supplement - with Hydrolyzed Peptides Vitamin C & Vitamin B - Supports Hair Growth Nail Health & Anti-Aging* - 390 Tablets
- Price
- $24.59
- Rating
- 4.7/5
- Reviews
- 2,047
- Age
- 8y ago

Youtheory Advanced Collagen - 6 000 mg Hydrolyzed Collagen Peptides - Includes Antioxidants & Contains Vitamin C - Hair Growth Nails Joint Health & Bone Support* - 290 Tablets (48-Day Supply)
- Price
- $18.82
- Rating
- 4.6/5
- Reviews
- 46,898
- Age
- 14y ago

Youtheory Concentrated Effect Collagen with Verisol - Collagen Peptides with Vitamins C & B - Supports Hair Nails Bones & Joints* - 180 Tablets (60-Day Supply)
- Price
- $24.29
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 1y ago

Youtheory Collagen Liquid - 5 000 mg Hydrolyzed Collagen Peptides - Supports Hair Nail Joint & Bone Health* - Berry Flavor - 1 oz Single Serve Packet Pack of 12
- Price
- $16.21
- Rating
- 4.5/5
- Reviews
- 2,038
- Age
- 7y ago

Biotin | Collagen | Hyaluronic Acid | Keratin - Hair Growth & Strength Support Vitamins - Skin & Nails Supplement - Clinically Tested for Men & Women - 25000mcg Vitamins B1 B2 B3 B6 & B7 - 60 Caps
- Price
- $26.49
- Rating
- 4.5/5
- Reviews
- 18,756
- Age
- 3y ago
Trending
estimated 90-day click momentum
Biotina Max Colageno Capsulas - Biotin & Collagen Complex with Vitamins Daily Beauty & Wellness Formula Hair & Skin Care Supplement - 60 Capsules
- Price
- $24.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Youtheory Collagen + Biotin - Advanced Collagen Supplement - with Hydrolyzed Peptides Vitamin C & Vitamin B - Supports Hair Growth Nail Health & Anti-Aging* - 390 Tablets
- Price
- $24.59
- Rating
- 4.7/5
- Reviews
- 2,047
- Age
- 8y ago

Natures Bounty Optimal Solutions Hair Skin & Nails with Biotin and Collagen Citrus-Flavored Gummies Vitamin Supplement 2500 mcg 80 Ct 40 Total Servings
- Price
- $5.99
- Rating
- 4.6/5
- Reviews
- 41,085
- Age
- 8y ago

Youtheory Collagen Powder - Hydrolyzed Collagen Peptides with Vitamin C - Supports Healthy Bones Joints & Immune System* - Vanilla - 10 oz (12 Servings)
- Price
- $18.32
- Rating
- 4.4/5
- Reviews
- 2,174
- Age
- 12y ago

Youtheory Advanced Collagen with Vitamin C - 6 000 mg Hydrolyzed Collagen Peptides & Amino Acids - Hair Nails Joints & Bones Support - 120 Tablets (20-Day Supply)*
- Price
- $9.38
- Rating
- 4.6/5
- Reviews
- 46,898
- Age
- 12y ago
Newest
by launch date
Biotina Max Colageno Capsulas - Biotin & Collagen Complex with Vitamins Daily Beauty & Wellness Formula Hair & Skin Care Supplement - 60 Capsules
- Price
- $24.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Youtheory Concentrated Effect Collagen with Verisol - Collagen Peptides with Vitamins C & B - Supports Hair Nails Bones & Joints* - 180 Tablets (60-Day Supply)
- Price
- $24.29
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 1y ago

Biotin | Collagen | Hyaluronic Acid | Keratin - Hair Growth & Strength Support Vitamins - Skin & Nails Supplement - Clinically Tested for Men & Women - 25000mcg Vitamins B1 B2 B3 B6 & B7 - 60 Caps
- Price
- $26.49
- Rating
- 4.5/5
- Reviews
- 18,756
- Age
- 3y ago

Youtheory Collagen Liquid - 5 000 mg Hydrolyzed Collagen Peptides - Supports Hair Nail Joint & Bone Health* - Berry Flavor - 1 oz Single Serve Packet Pack of 12
- Price
- $16.21
- Rating
- 4.5/5
- Reviews
- 2,038
- Age
- 7y ago

Natures Bounty Optimal Solutions Hair Skin & Nails with Biotin and Collagen Citrus-Flavored Gummies Vitamin Supplement 2500 mcg 80 Ct 40 Total Servings
- Price
- $5.99
- Rating
- 4.6/5
- Reviews
- 41,085
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
66
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Youtheory87%
- NUTRAHARMONY6%
- MCArthur4%
- Nature's Bounty4%
Demand
Biotin and Collagen Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Biotin and Collagen Supplements search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- youtheory collagen125K/yr
- biotina max colageno36K/yr
- youtheory58K/yr
- collagen and biotin36K/yr
- collagen biotin41K/yr
- collagen youtheory20K/yr
- youth theory collagen17K/yr
- collagen with biotin16K/yr
- you theory collagen for women11K/yr
- youththeory collagen7K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin and Collagen Supplements
We read the reviews and the return reasons for every product selling here.
“I am sure the dosage isnt correct”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin and Collagen Supplements questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









