Biotin and Collagen Supplements
FailThe top 5 brands take 100% of clicks, so Biotin and Collagen Supplements is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $573K/yr434K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 66 sellers
Flapen Score
Biotin and Collagen Supplements against its category
The dotted line is the Health & Household average. Past it, Biotin and Collagen Supplements is stronger. Inside it, weaker.
Market
The Biotin and Collagen Supplements market on Amazon at a glance
Shoppers on Amazon United States searched for Biotin and Collagen Supplements 434K times last year and spent an estimated $573K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $573K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $573Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- youtheory collagen125K searches a year
02 · Price
A sale here is worth $21.35.
Listings sell for $21.35 on average, from $5.99 to $45.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.35 that is $32K to $43K a year per listing.
- Average price
- $21.35inside the $15 to $100 sweet spot
- Price range
- $5.99–$45.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $32K–$43K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,226 within Collagen. It carries 16,232 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #3,226in Collagen
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 16,232per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Biotin and Collagen Supplements products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 26%
- Brand 34%
- Brand 44%
Demand
Biotin and Collagen Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Biotin and Collagen Supplements search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- youtheory collagen125K/yr
- biotina max colageno36K/yr
- youtheory58K/yr
- collagen and biotin36K/yr
- collagen biotin41K/yr
- collagen youtheory20K/yr
- youth theory collagen17K/yr
- collagen with biotin16K/yr
- you theory collagen for women11K/yr
- youththeory collagen7K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin and Collagen Supplements
We read the reviews and the return reasons for every product selling here.
“I am sure the dosage isnt correct”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin and Collagen Supplements questions
Answered from the same tracked data.









