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Biotin and Collagen Gummies

Fail

Demand is soft, at -6.3% this quarter, so Biotin and Collagen Gummies is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$119K/yr69K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
65%top-5 click share · 18 brands · 586 sellers

Flapen Score

Biotin and Collagen Gummies against its category

The dotted line is the Health & Household average. Past it, Biotin and Collagen Gummies is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin and Collagen Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Biotin and Collagen Gummies 69K times last year and spent an estimated $119K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
10.4%
Market size, estimated
$119Ka year
Peak month
September9.9× the quietest month
Top search term
biotin collagen gummies19K searches a year

02 · Price

A sale here is worth $16.75.

Listings sell for $16.75 on average, from $5.99 to $32.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.75 that is $4K to $8K a year per listing.

Average price
$16.75inside the $15 to $100 sweet spot
Price range
$5.99–$32.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #125 within Vitamin B. It carries 3,876 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#125in Vitamin B
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,876per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Biotin and Collagen Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

586

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

24%

  • Brand 123%
  • Brand 218%
  • Brand 317%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Biotin and Collagen Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 9.9×

Search terms

Top Biotin and Collagen Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotin collagen gummies19K/yr
  • biotin and collagen gummies22K/yr
  • collagen and biotin gummies13K/yr
  • collagen biotin gummies12K/yr
  • hair skin and nails gummies with collagen3K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin and Collagen Gummies

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste Gross”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Biotin and Collagen Gummies questions

Answered from the same tracked data.