Is biotin and collagen gummies profitable to sell on Amazon United States?

The niche generates $119K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (49/100).

How competitive is the biotin and collagen gummies niche?

18 brands and 586 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in biotin and collagen gummies?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Flavor. The return rate is 0.0%.

When does demand for biotin and collagen gummies peak?

Demand peaks in Aug–Sep; the busiest month runs 9.9× the quietest.

What does it cost to enter the biotin and collagen gummies niche?

Listings span $5.99–$32.16; the average listing price is $16.75 (sweet spot $15–$100). The average incumbent carries 3,876 reviews — the moat a new listing must climb.

biotin and collagen gummies

Skip it

Soft demand (-6.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.75

avg listing price — sweet spot $15–$100

Price range

Good$5.99–$32.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$119K

$119K/yr · 69K searches

Review moat

Okay3,876.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, biotin and collagen gummies is a $119K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

biotin and collagen gummies market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $101K–$134K; units × avg price
Conversion rate: 10.4%
Avg BSR: #125
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.3%
Avg brand age: 43 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

586

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

24%

Nature's Bounty23%
NUTRAHARMONY18%
YOLOBALANCE17%
Nature's Bounty Optimal Solutions10%
Nature Made4%
New Elements4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 9.9×

Open Trend

Top biotin and collagen gummies search terms

biotin collagen gummies19K/yr +12.0%10.2% conv.
biotin and collagen gummies22K/yr -16.4%8.0% conv.
collagen and biotin gummies13K/yr -4.9%8.9% conv.
collagen biotin gummies12K/yr -6.5%8.0% conv.
hair skin and nails gummies with collagen3K/yr -47.4%10.3% conv.

All search terms

Top biotin and collagen gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YOLOBALANCE Biotin Gummies 10000mcg for Hair Growth Support - Sugar Free Multi Collagen with Keratin Silica & Hyaluronic Acid - Pectin Based Soft Chew Hair Skin and Nails Vitamins - 120 Count

YOLOBALANCE$19.624.7★307 rev

Biotin Gummies for Hair Growth Support - for Women & Men - Berry 60 Gummy

NUTRAHARMONY$17.794.6★1,931 rev

Natures Bounty Optimal Solutions Hair Skin & Nails with Biotin and Collagen Citrus-Flavored Gummies Vitamin Supplement 2500 mcg 80 Ct 40 Total Servings

Nature's Bounty$5.994.6★41,145 rev

Natures Bounty Optimal Solutions Hair Skin and Nails Collagen Pectin Gummies 100 mg Collagen and 2 500 mcg Biotin Per Serving No Stick Gummy Tropical Citrus Flavor 200 ct 100 Total Servings

Nature's Bounty Optimal Solutions$21.144.7★1,512 rev

Natures Bounty with Biotin and Collagen Citrus Gummies 140 Ct

Nature's Bounty$10.634.7★414 rev

Newest

by launch date

Nature Made Advanced Hair Skin and Nails Gummies 80 Gummies

Nature Made$12.10246 rev

5mo ago

Vazatisi Biotin Gummies 15 000 mcg with Collagen & Keratin 13-in-1 Hair Skin & Nails Gummies for Women & Men Hair Growth Sugar Free Non-GMO Blueberry 90 Count

Vazatisi$18.0874 rev

6mo ago

YOLOBALANCE Biotin Gummies 10000mcg for Hair Growth Support - Sugar Free Multi Collagen with Keratin Silica & Hyaluronic Acid - Pectin Based Soft Chew Hair Skin and Nails Vitamins - 120 Count

YOLOBALANCE$19.62307 rev

11mo ago

Biotin Gummies for Hair Growth Hair Vitamins for Women with Collagen Keratin Zinc Saw Palmetto Horsetail Astaxanthin Pumpkin Seed MSM Grape Seed Iron Vitamins A D E GrowVana by Clean Nutra 90 Count

Clean Nutraceuticals$10.99168 rev

1y ago

Biotin Gummies for Hair Growth Support - for Women & Men - Berry Pack of 2

NUTRAHARMONY$32.161,931 rev

1y ago

What buyers say about biotin and collagen gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“No weird taste”

Hair Growth11%

“less hair loss”

Quality-Overall9%

“Excellent Product”

Vitamin7%

“Good tasting vitamin”

Flavor5%

“Amazing flavor”

Value For Money4%

“Great value”

Ease Of Use4%

“Easy to use”

Ease Of Chewing/Swallowing3%

“easy to swallow”

Texture/Consistency-Overall2%

“a good consistency”

Ingredients-Overall2%

“Good value, lots of beneficial ingredients”

What buyers complain about

Taste-Overall15%

“Taste Gross”

Functionality-Overall5%

“No results”

Flavor4%

“Not a fan of the flavor”

Ease Of Chewing/Swallowing3%

“Too hard to chew”

Ease Of Use3%

“hard to get out”

Value For Money3%

“Waste of money”

Vitamin3%

“defiantly not a good supplement”

Side Effects3%

“saw any effects I was out of them”

Texture/Consistency-Overall2%

“Weird grainy texture”

Ingredients-Overall2%

“Frist ingredient is sugar”

Top return reasons

Product Condition12%

Ingredients-Overall12%

Value For Money8%

Advertised Vs Actual Product8%

Blood Sugar Level8%

Fever Relief8%

Stale/Rotten/Spoiled8%

Quality-Overall8%

Material Quality8%

Taste-Overall8%

Common questions

Is biotin and collagen gummies profitable to sell on Amazon United States?: The niche generates $119K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (49/100).
How competitive is the biotin and collagen gummies niche?: 18 brands and 586 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in biotin and collagen gummies?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Flavor. The return rate is 0.0%.
When does demand for biotin and collagen gummies peak?: Demand peaks in Aug–Sep; the busiest month runs 9.9× the quietest.
What does it cost to enter the biotin and collagen gummies niche?: Listings span $5.99–$32.16; the average listing price is $16.75 (sweet spot $15–$100). The average incumbent carries 3,876 reviews — the moat a new listing must climb.