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Biotin 1000mcg

Fail

The top 5 brands take 100% of clicks, so Biotin 1000mcg is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$100K/yr34K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
93%top-5 click share · 5 brands · 66 sellers

Flapen Score

Biotin 1000mcg against its category

The dotted line is the Health & Household average. Past it, Biotin 1000mcg is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin 1000mcg market on Amazon at a glance

Shoppers on Amazon United States searched for Biotin 1000mcg 34K times last year and spent an estimated $100K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 20.4% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
20.4%
Market size, estimated
$100Ka year
Peak month
January1.8× the quietest month
Top search term
biotin 1000 mcg14K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $5.74 to $43.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $14.23 that is $11K to $14K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$5.74–$43.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Vitamin B. It carries 18,051 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#245in Vitamin B
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
18,051per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 107 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
107 months

Products

Top Biotin 1000mcg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 231%
  • Brand 314%
  • Brand 45%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Biotin 1000mcg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Biotin 1000mcg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotin 1000 mcg14K/yr
  • biotin 1000mcg13K/yr
  • biotin 10008K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin 1000mcg

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Hair Growth”
13%of negative reviews mention “Hair Related”
<0.1%of orders come back, a rate Amazon rounds to zero
“It really didn't do anything for my hair or nails”
A buyer, on “Hair Related”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Biotin 1000mcg questions

Answered from the same tracked data.