biotin 1000mcg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great$5.74–$43.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 34K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,050.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biotin 1000mcg is a $100K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
biotin 1000mcg market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $85K–$114K
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 107 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Nature's Bounty48%
- Nature Made31%
- NOW Foods14%
- Carlyle5%
- Pure Encapsulations2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +2.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top biotin 1000mcg search terms
- biotin 1000 mcg14K/yr
- biotin 1000mcg13K/yr
- biotin 10008K/yr
Top biotin 1000mcg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Biotin Supports Metabolism for Energy and Healthy Hair Skin and Nails 1000 mcg 100 Tablets
Nature's Bounty$7.254.7★5,003 rev
Nature Made Biotin 1000 mcg Softgels 120 Softgels
Nature Made$11.204.7★4,372 rev
NOW Foods Supplements Biotin 1 000 mcg Amino Acid Metabolism* Energy Production* 100 Capsules
NOW Foods$5.744.7★7,533 rev
Natures Bounty Biotin 1000 mcg Vitamin Supplement Tablets 100 ea (Pack of 2)
Nature's Bounty$12.744.7★127 rev
Carlyle Biotin 1000mcg | 250 Vegetarian Tablets | Beauty Formula Supplement
Carlyle$8.004.6★165 rev
Newest
by launch date
Pure Encapsulations Biotin Complex Hair & Skin | Biotin Complex for Healthy Hair and Skin Support* | 60 Capsules
Pure Encapsulations$43.62214 rev
Carlyle Biotin 1000mcg | 250 Vegetarian Tablets | Beauty Formula Supplement
Carlyle$8.00165 rev
Nature Made Biotin 1000 mcg Softgels 120 Softgels
Nature Made$11.204,372 rev
Natures Bounty Biotin 1000 mcg Vitamin Supplement Tablets 100 ea (Pack of 2)
Nature's Bounty$12.74127 rev
Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg 120 Softgels (Pack of 1)
Nature's Bounty$7.98121,987 rev
Trending
90-day click momentumPure Encapsulations Biotin Complex Hair & Skin | Biotin Complex for Healthy Hair and Skin Support* | 60 Capsules
Pure Encapsulations$43.624.7★
NOW Foods Supplements Biotin 1 000 mcg Amino Acid Metabolism* Energy Production* 100 Capsules
NOW Foods$5.744.7★
Natures Bounty Biotin Supports Metabolism for Energy and Healthy Hair Skin and Nails 1000 mcg 100 Tablets
Nature's Bounty$7.254.7★
Natures Bounty Biotin 1000 mcg Tablets Strawberry 100 Count Pack of 3
Nature's Bounty$17.304.7★
Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg 120 Softgels (Pack of 1)
Nature's Bounty$7.984.7★
What buyers say about biotin 1000mcg
What buyers praise and complain about, mined from review topics.What buyers love
“Makes my hair grow faster”
“Excellent product”
“Pure vitamins”
“Affordable”
“This works ok for my nails”
“As Described”
“The supplement itself is easy to take small softgels no strong aftertaste or stomach issues”
“keeps skin clear”
“I really like how convenient it is”
“Wonderful nutrients”
What buyers complain about
“It really didn't do anything for my hair or nails”
“capsules arent NEARLY as effective”
“Didnt see a difference”
“I do feel like it feels thicker”
“larger”
“I did not like the color”
“Poor quality”
“Allergic reaction”
“I never know if supplements actually work or not”
“No problems until this last shipment - there is a very odd smell in the bottle”
Top return reasons
Common questions
- Is biotin 1000mcg profitable to sell on Amazon United States?
- The niche generates $100K/yr across 8 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the biotin 1000mcg niche?
- 5 brands and 66 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biotin 1000mcg?
- Top complaints mined from reviews: Hair Related, Dosage, Functionality-Overall. The return rate is 0.0%.
- When does demand for biotin 1000mcg peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the biotin 1000mcg niche?
- Listings span $5.74–$43.62; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 18,051 reviews — the moat a new listing must climb.