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Biotin

Maybe

Shoppers spend an estimated $12.8M a year here. But the average product has 31,705 reviews to catch up to, so Biotin is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$12.8M/yr5.8M searches / yr
90-day growth
-16.6%search demand this quarter
Competition
62%top-5 click share · 13 brands · 86 sellers

Flapen Score

Biotin against its category

The dotted line is the Health & Household average. Past it, Biotin is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin market on Amazon at a glance

Shoppers on Amazon United States searched for Biotin 5.8M times last year and spent an estimated $12.8M. The top 5 brands take 77% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.8M a year.

Searches, last 12 months
5.8M
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
13.4%
Market size, estimated
$12.8Ma year
Peak month
January1.2× the quietest month
Top search term
biotin3.1M searches a year

02 · Price

A sale here is worth $16.49.

Listings sell for $16.49 on average, from $5.51 to $49.32. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $16.49 that is $495K to $660K a year per listing.

Average price
$16.49inside the $15 to $100 sweet spot
Price range
$5.51–$49.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
30,000–40,000
Revenue per listing a year
$495K–$660K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Vitamin B. It carries 31,705 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#130in Vitamin B
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
31,705per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Biotin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

86

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • Brand 137%
  • Brand 221%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Biotin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Biotin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotin3.1M/yr
  • biotin for hair growth women1.1M/yr
  • biotin 10000mcg586K/yr
  • biotin and collagen supplements219K/yr
  • biotina148K/yr
  • biotina para el cabello102K/yr
  • biotin supplement119K/yr
  • biotin hair growth45K/yr
  • biotina 10000 mcg57K/yr
  • vitamin b734K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Hair Growth”
11%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not working well”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Biotin questions

Answered from the same tracked data.