Biotin
MaybeShoppers spend an estimated $12.8M a year here. But the average product has 31,705 reviews to catch up to, so Biotin is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $12.8M/yr5.8M searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 86 sellers
Flapen Score
Biotin against its category
The dotted line is the Health & Household average. Past it, Biotin is stronger. Inside it, weaker.
Market
The Biotin market on Amazon at a glance
Shoppers on Amazon United States searched for Biotin 5.8M times last year and spent an estimated $12.8M. The top 5 brands take 77% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.8M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $12.8Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- biotin3.1M searches a year
02 · Price
A sale here is worth $16.49.
Listings sell for $16.49 on average, from $5.51 to $49.32. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $16.49 that is $495K to $660K a year per listing.
- Average price
- $16.49inside the $15 to $100 sweet spot
- Price range
- $5.51–$49.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $495K–$660K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Vitamin B. It carries 31,705 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #130in Vitamin B
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 31,705per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Biotin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg 120 Softgels (Pack of 1)
- Price
- $7.98
- Rating
- 4.7/5
- Reviews
- 121,987
- Age
- 13y ago

Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps
- Price
- $26.47
- Rating
- 4.5/5
- Reviews
- 18,852
- Age
- 4y ago

Nutricost Biotin (Vitamin B7) 10 000mcg (10mg) 240 Capsules Quick Release
- Price
- $12.80
- Rating
- 4.7/5
- Reviews
- 18,400
- Age
- 10y ago

Bronson Biotin 10 000mcg Hair Skin and Nails Vitamins 150 Tablets
- Price
- $8.91
- Rating
- 4.7/5
- Reviews
- 11,020
- Age
- 3y ago

Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg Rapid Release Softgels 180 Ct
- Price
- $10.70
- Rating
- 4.7/5
- Reviews
- 121,987
- Age
- 2y ago
Trending
estimated 90-day click momentum
Futurebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 1,205
- Age
- 3y ago

Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support 120 Caps
- Price
- $49.32
- Rating
- 4.5/5
- Reviews
- 18,852
- Age
- 1y ago

Pure Encapsulations Biotin 8 mg - B Vitamin Supplement to Aid Stress Relief Hair Skin & Nail Strengthening Metabolism Carbohydrate Support & Nervous System* - with Premium Biotin - 60 Capsules
- Price
- $14.36
- Rating
- 4.7/5
- Reviews
- 2,571
- Age
- 18y ago

Biotin Gummies for Hair Growth Support - for Women & Men - Berry 60 Gummy
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 1,931
- Age
- 1y ago

Vitamatic Biotin 10 000 mcg (10 mg) for Stronger Hair Skin & Nails - 365 Vegan Tablets- Also Called Vitamin B7
- Price
- $9.73
- Rating
- 4.8/5
- Reviews
- 1,709
- Age
- 3y ago
Newest
by launch date
Biotin Gummies for Hair Growth Support - for Women & Men - Berry 60 Gummy
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 1,931
- Age
- 1y ago

Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support 120 Caps
- Price
- $49.32
- Rating
- 4.5/5
- Reviews
- 18,852
- Age
- 1y ago

Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg Rapid Release Softgels 180 Ct
- Price
- $10.70
- Rating
- 4.7/5
- Reviews
- 121,987
- Age
- 2y ago

VITBOOST Biotin with Hyaluronic Acid Collagen and Keratin - 60Ct 25000mcg
- Price
- $18.86
- Rating
- 4.6/5
- Reviews
- 3,713
- Age
- 2y ago

Vitamatic Biotin 10 000 mcg (10 mg) for Stronger Hair Skin & Nails - 365 Vegan Tablets- Also Called Vitamin B7
- Price
- $9.73
- Rating
- 4.8/5
- Reviews
- 1,709
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
86
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
18%
- Nature's Bounty37%
- NUTRAHARMONY21%
- Bronson8%
- Nutricost6%
- Sports Research5%
- VITBOOST4%
Demand
Biotin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Biotin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biotin3.1M/yr
- biotin for hair growth women1.1M/yr
- biotin 10000mcg586K/yr
- biotin and collagen supplements219K/yr
- biotina148K/yr
- biotina para el cabello102K/yr
- biotin supplement119K/yr
- biotin hair growth45K/yr
- biotina 10000 mcg57K/yr
- vitamin b734K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin
We read the reviews and the return reasons for every product selling here.
“Not working well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









