Is biote iodine profitable to sell on Amazon United States?

The niche generates $516K/yr across 8 tracked products. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).

How competitive is the biote iodine niche?

3 brands and 12 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in biote iodine?

Top complaints mined from reviews: Color, Quality-Overall, Nutritional Content. The return rate is 0.0%.

When does demand for biote iodine peak?

Demand peaks in Jul–Aug–Nov; the busiest month runs 5.4× the quietest.

What does it cost to enter the biote iodine niche?

Listings span $5.62–$102.32; the average listing price is $40.75 (sweet spot $15–$100). The average incumbent carries 3,723 reviews — the moat a new listing must climb.

biote iodine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$40.75

avg listing price — sweet spot $15–$100

Price range

Great$5.62–$102.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$516K

$516K/yr · 98K searches

Review moat

Okay3,723.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, biote iodine is a $516K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

biote iodine market data

Units sold / yr: 15K–20K; avg 2,500–3,000/product
Revenue / yr: $611K–$815K; units × avg price
Conversion rate: 12.9%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Optimox84%
Life Extension12%
Pure Encapsulations4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -6.6% search growth over the last 90 days.

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 5.4×

Open Trend

Top biote iodine search terms

iodoral33K/yr -5.1%11.8% conv.
iodoral 12.5 mg 180 tablets21K/yr -8.3%21.0% conv.
sea iodine8K/yr -7.8%17.3% conv.
iodide7K/yr -16.4%0.6% conv.
iodoral 12.5 mg 90 tablets7K/yr -15.5%23.7% conv.
iodoral iodine4K/yr -3.7%10.2% conv.
iodide supplement4K/yr +2.0%1.1% conv.
idoral3K/yr -6.1%21.9% conv.
iodoral 12.54K/yr -18.2%17.5% conv.
sea iodine life extension3K/yr -1.3%31.5% conv.

All search terms

Top biote iodine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARG Optimox Iodoral 12.5 mg - Iodine & Potassium Iodide Supplement for Thyroid & Metabolic Balance Support - Free of Soy & Gluten - 90 Servings - 90 Tablets

Optimox$38.514.6★7,094 rev

Optimox Iodoral High Potency Iodine Potassium Iodide Thyroid Support Supplement 180 Tablets

Optimox$67.704.6★7,094 rev

Life Extension Sea-Iodine kelp and bladderwrack-derived Iodine Supports Healthy Levels of This Essential Nutrient for Thyroid Health and Beyond Non-GMO Gluten-Free Vegetarian 60 Capsules

Life Extension$5.624.6★8,248 rev

Optimox Iodoral 50 mg - Iodine & Potassium Iodide Supplement for Thyroid & Immune System Support- Non-GMO & Gluten-Free - 90 Servings - 90 Count

Optimox$102.324.5★887 rev

Optimox Iodoral 50 mg Supplement - Potassium Iodide Tablets Thyroid Support Daily Vitamins and Minerals Lugols Iodine Solution - 30 Count.

Optimox$47.634.5★887 rev

Newest

by launch date

ARG Optimox Iodoral 6.25 mg - Iodine & Potassium Iodide Supplement for Thyroid & Metabolic Balance Support - Free of Soy & Gluten - 90 Servings - 90 Tablets

Optimox$27.80538 rev

5y ago

Life Extension Sea-Iodine Capsules 1000 mcg 150 Veg Caps Natural Iodine Supplement from Kelp and Bladderwack

Life Extension$16.382,248 rev

7y ago

Optimox Iodoral 50 mg - Iodine & Potassium Iodide Supplement for Thyroid & Immune System Support- Non-GMO & Gluten-Free - 90 Servings - 90 Count

Optimox$102.32887 rev

9y ago

Life Extension Sea-Iodine kelp and bladderwrack-derived Iodine Supports Healthy Levels of This Essential Nutrient for Thyroid Health and Beyond Non-GMO Gluten-Free Vegetarian 60 Capsules

Life Extension$5.628,248 rev

17y ago

Optimox Iodoral High Potency Iodine Potassium Iodide Thyroid Support Supplement 180 Tablets

Optimox$67.707,094 rev

18y ago

What buyers say about biote iodine

What buyers praise and complain about, mined from review topics.

What buyers love

Hormonal Balance12%

“Thyroid Support”

Value For Money12%

“High quality and so affordable”

Quality-Overall10%

“Great product”

Ease Of Chewing/Swallowing9%

“easy to swallow”

Efficiency9%

“Wonderful and effective”

Advertised Vs Actual Product5%

“This product is exactly as advertised”

Vitamin5%

“Love this supplement”

Storage Capacity3%

“Storage is not an issue since you can combine all three into one”

Calcium3%

“Good iodine supplement”

Nutritional Content3%

“I feel iodine I'd essential to our well being”

What buyers complain about

Color12%

“almost non existent color in some tablets”

Quality-Overall12%

“There appears to be a lack of quality control”

Nutritional Content9%

“Just know, if you're healthy and you take this you MAY NOT be healthy after a few days”

Ingredients-Overall7%

“Changed ingredients”

Dosage6%

“This 1mg dose is far too high”

Size-Overall5%

“They are small”

Sexual Wellness5%

“It also harms fertility”

Functionality-Overall2%

“it not working”

Ease Of Chewing/Swallowing2%

“What arrived was a totally different container with much bigger tablets that were hard to swallow”

Iron2%

“The functional medicine doctors say that almost all Americans are deficient in iron”

Top return reasons

Acid Regulator/Stomach Ache Relief33%

Moist/Dry33%

Dosage33%

Common questions

Is biote iodine profitable to sell on Amazon United States?: The niche generates $516K/yr across 8 tracked products. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).
How competitive is the biote iodine niche?: 3 brands and 12 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in biote iodine?: Top complaints mined from reviews: Color, Quality-Overall, Nutritional Content. The return rate is 0.0%.
When does demand for biote iodine peak?: Demand peaks in Jul–Aug–Nov; the busiest month runs 5.4× the quietest.
What does it cost to enter the biote iodine niche?: Listings span $5.62–$102.32; the average listing price is $40.75 (sweet spot $15–$100). The average incumbent carries 3,723 reviews — the moat a new listing must climb.