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Bion Tears

Fail

Demand is soft, at -54.4% this quarter, so Bion Tears is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$249K/yr21K searches / yr
90-day growth
-54.4%search demand this quarter
Competition
96%top-5 click share · 4 brands · 11 sellers

Flapen Score

Bion Tears against its category

The dotted line is the Health & Household average. Past it, Bion Tears is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bion Tears market on Amazon at a glance

Shoppers on Amazon United States searched for Bion Tears 21K times last year and spent an estimated $249K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-54.4%
Conversion, latest week
20.5%
Market size, estimated
$249Ka year
Peak month
February2.3× the quietest month
Top search term
bion tears14K searches a year

02 · Price

A sale here is worth $58.10.

Listings sell for $58.10 on average, from $18.69 to $141.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $58.10 that is $29K to $44K a year per listing.

Average price
$58.10inside the $15 to $100 sweet spot
Price range
$18.69–$141.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$29K–$44K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,466 within Eye Health. It carries 232 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#1,466in Eye Health
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
232per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 162 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
162 months

Products

Top Bion Tears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 233%
  • Brand 327%
  • Brand 44%

Demand

Bion Tears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Bion Tears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bion tears14K/yr
  • bion tears preservative free eye drops4K/yr
  • bion tears lubricant eye drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Bion Tears

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Eye-Hygiene”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Why have they gotten so expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Bion Tears questions

Answered from the same tracked data.