Biomat
FailBuyers convert on only 0.3% of searches, so Biomat is a Fail.
- Flapen Score
- 25 / 100Ranks 14,657 of 14,768 Health & Household niches · −24 vs the category median of 4925
- Market size
- $95K/yr111K searches / yr
- 90-day growth
- -37.6%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 15 sellers
Flapen Score
Biomat against its category
The dotted line is the Health & Household average. Past it, Biomat is stronger. Inside it, weaker.
Market
The Biomat market on Amazon at a glance
Shoppers on Amazon United States searched for Biomat 111K times last year and spent an estimated $95K. The top 5 brands take 88% of clicks. Demand peaks in Apr–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -37.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $95Ka year
- Peak month
- April5.5× the quietest month
- Top search term
- biomat54K searches a year
02 · Price
A sale here is worth $307.08.
Listings sell for $307.08 on average, from $21.41 to $836.55. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $307.08 that is $0 to $31K a year per listing.
- Average price
- $307.08above the $15 to $100 sweet spot
- Price range
- $21.41–$836.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$31K
- Returns
- 8.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #730 within Hot & Cold Therapies. It carries 3,417 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 3.7%
- Average rank
- #730in Hot & Cold Therapies
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 3,417per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Biomat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
8%
- Brand 145%
- Brand 220%
- Brand 311%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Biomat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Biomat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biomat54K/yr
- biomat infrared mat19K/yr
- bio mat9K/yr
- bio mats4K/yr
- biomat heating pad2K/yr
- amethyst biomat5K/yr
- crystal mat3K/yr
- bio mats infrared amethyst4K/yr
- bio-mat3K/yr
- amethyst mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Biomat
We read the reviews and the return reasons for every product selling here.
“Stopped working after a few months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biomat questions
Answered from the same tracked data.









