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Biofreeze Packets

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Biofreeze Packets is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$326K/yr74K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
61%top-5 click share · 2 brands · 22 sellers

Flapen Score

Biofreeze Packets against its category

The dotted line is the Health & Household average. Past it, Biofreeze Packets is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biofreeze Packets market on Amazon at a glance

Shoppers on Amazon United States searched for Biofreeze Packets 74K times last year and spent an estimated $326K. All 2 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
12.4%
Market size, estimated
$326Ka year
Top search term
stop pain gel14K searches a year

02 · Price

A sale here is worth $35.39.

Listings sell for $35.39 on average, from $8.75 to $125.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $35.39 that is $9K to $18K a year per listing.

Average price
$35.39inside the $15 to $100 sweet spot
Price range
$8.75–$125.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #409 within Joint & Muscle Pain Relief. It carries 1,293 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
10.4%
Average rank
#409in Joint & Muscle Pain Relief
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,293per listing
Listings tracked
21

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
81 months

Products

Top Biofreeze Packets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

0%

  • Brand 185%
  • Brand 215%

Demand

Biofreeze Packets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 3.6× · 6 of 12 months tracked

Search terms

Top Biofreeze Packets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stop pain gel14K/yr
  • biofreeze packets10K/yr
  • stopain clinical gel12K/yr
  • stopain gel extra strength6K/yr
  • stopain gel5K/yr
  • stop pain clinical4K/yr
  • stoppain pain relief gel3K/yr
  • biofreeze individual packets5K/yr
  • biofreeze stick4K/yr
  • stopain clinical3K/yr

Reviews and returns

What reviews say buyers love and hate about Biofreeze Packets

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
18%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt help”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Biofreeze Packets questions

Answered from the same tracked data.