Is biodegradable wipes profitable to sell on Amazon United States?

The niche generates $136K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the biodegradable wipes niche?

19 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in biodegradable wipes?

Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.

When does demand for biodegradable wipes peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 4.7× the quietest.

What does it cost to enter the biodegradable wipes niche?

Listings span $4.57–$87.36; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 13,512 reviews — the moat a new listing must climb.

biodegradable wipes

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$22.05

avg listing price — sweet spot $15–$100

Price range

Great$4.57–$87.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+48.7%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay$136K

$136K/yr · 85K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,512.41

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, biodegradable wipes is a $136K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

biodegradable wipes market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $132K–$176K; units × avg price
Conversion rate: 7.3%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.8%
Avg brand age: 54 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

20%

Surviveware31%
COMBAT WIPES15%
Nature Buff14%
Nolla9%
The Honest Company5%
DUDE Wipes5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.7% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.7×

Open Trend

Top biodegradable wipes search terms

biodegradable wipes41K/yr +42.7%8.6% conv.
biodegradable wipes for camping11K/yr +144.1%10.8% conv.
biodegradable wet wipes8K/yr +53.5%8.1% conv.
surviveware first aid kit10K/yr -6.5%2.4% conv.
biodegradable body wipes5K/yr +95.8%6.7% conv.
surviveware5K/yr +11.4%4.1% conv.
bio degradable wipes3K/yr +87.5%7.5% conv.
surviveware small first aid kit2K/yr +62.7%4.4% conv.

All search terms

Top biodegradable wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Buff Wipes Camping Wet Wipes 8 x 8 Inch Full Body & Hand Wipes Biodegradable Unscented Outdoor Cleansing Wipes for Hiking Backpacking Camping Hygiene Gym Travel & No-Shower Cleanups 24 Count

Nature Buff$7.304.6★97 rev

Surviveware Biodegradable Wipes Men or Women - Shower Wet Wipes Face Body & Butt - Outdoors Travel Camping & Post Workout - Total of 32 Wipes - 32 Count Pack of 1

Surviveware$10.464.7★10,941 rev

Combat Wipes ACTIVE Outdoor Wet Wipes - Extra Thick Camping Gear Biodegradable Body & Hand Cleansing/Refreshing Cloths for Backpacking & Gym w/Natural Aloe & Vitamin E (25 Wipes)

COMBAT WIPES$8.694.6★7,356 rev

Nolla Flushable Wipes - 100% Plant-Based and Biodegradable - Soft Unscented + Soothing Aloe and Vitamin E - For Adults and Kids 180 Count (3 Packs of 60)

Nolla$20.874.5★1,264 rev

DUDE Wipes Unscented Flushable Wipes - Extra-Large Adult Wet Wipes for Sensitive Skin - 3 Pack (144 Count) - Infused with Vitamin E and Aloe - Septic and Sewer Safe

DUDE Wipes$10.984.7★241,115 rev

Newest

by launch date

Poo~Pourri Unscented Flushable Wipes - Made with Plant Based Fibers Aloe Vitamin E Chamomile and Oat Extract - Adult Wet Wipes - 50 count Dispenser Box - Sewer & Septic Safe - Sensitive Skin Safe

Poo-Pourri$8.80184 rev

5mo ago

JUST TO GO Flushable Wipes Septic-Safe & Breaks Down Plant-Based Biodegradable Butt Wet Wipes Travel-Size Ultra-Compact Pocket Packs Hypoallergenic Unscented for Sensitive Skin 56 Count

JUST TO GO$8.9686 rev

5mo ago

Happy Little Camper Flushable Multi-Use Wipes for Outdoors & Travel Septic & Sewer Safe Biodegradable Flushable Wet Wipes for Camping Hiking RV & Adventure - 3 x 50 Count Packs (150 Count Total)

Happy Little Camper$14.616 rev

8mo ago

Buff Wipes Camping Wet Wipes 8 x 8 Inch Full Body & Hand Wipes Biodegradable Unscented Outdoor Cleansing Wipes for Hiking Backpacking Camping Hygiene Gym Travel & No-Shower Cleanups 24 Count

Nature Buff$7.3097 rev

1y ago

SurviveX Small First Aid Kit for Car Travel & Home - Emergency Kit for Hiking Camping Backpacking and Outdoors - Includes Zip Stitch Wound Closure Strips

SurviveX$46.55348 rev

1y ago

What buyers say about biodegradable wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning15%

“Easy clean up”

Quality-Overall11%

“Excellent Quality”

Value For Money10%

“They are affordable”

Cleansing5%

“Clean and fresh”

Smell5%

“Fresh Scented”

Soft Feel5%

“They are soft”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“easy to open”

Size-Overall4%

“The size is convenient”

Moist/Dry3%

“the moisture level is good”

What buyers complain about

Size-Overall12%

“Smaller than expected”

Thickness9%

“Theyre not as thick”

Moist/Dry8%

“Barely moist”

Ease Of Cleaning7%

“A customer of us who bought this product placed a complaint that it doesn't clean properly”

Smell6%

“Awful smell”

Quality-Overall5%

“Inconsistent in quality”

Value For Money5%

“more expensive”

Durability4%

“Break apart”

Ease Of Use3%

“Not so great ease of use”

Strength2%

“Too flimsy”

Top return reasons

Size-Overall26%

Advertised Vs Actual Product15%

Value For Money13%

Smell10%

Moist/Dry5%

Functionality-Overall3%

Ingredients-Overall3%

Weight Heavy3%

Ease Of Cleaning3%

Quality-Overall2%

Common questions

Is biodegradable wipes profitable to sell on Amazon United States?: The niche generates $136K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the biodegradable wipes niche?: 19 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in biodegradable wipes?: Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
When does demand for biodegradable wipes peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 4.7× the quietest.
What does it cost to enter the biodegradable wipes niche?: Listings span $4.57–$87.36; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 13,512 reviews — the moat a new listing must climb.