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Biodegradable Toilet Paper

Maybe

An estimated 0.1% of orders come back. But the average product has 27,409 reviews to catch up to, so Biodegradable Toilet Paper is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$81K/yr40K searches / yr
90-day growth
+30.9%search demand this quarter
Competition
61%top-5 click share · 13 brands · 83 sellers

Flapen Score

Biodegradable Toilet Paper against its category

The dotted line is the Health & Household average. Past it, Biodegradable Toilet Paper is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biodegradable Toilet Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Biodegradable Toilet Paper 40K times last year and spent an estimated $81K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+30.9%
Conversion, latest week
11.0%
Market size, estimated
$81Ka year
Peak month
August10.6× the quietest month
Top search term
biodegradable toilet paper26K searches a year

02 · Price

A sale here is worth $18.29.

Listings sell for $18.29 on average, from $4.64 to $29.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.29 that is $2K to $5K a year per listing.

Average price
$18.29inside the $15 to $100 sweet spot
Price range
$4.64–$29.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Tissues, Toilet Paper & Sprays. It carries 27,409 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Tissues, Toilet Paper & Sprays
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
27,409per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Biodegradable Toilet Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

83

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • Brand 141%
  • Brand 216%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Biodegradable Toilet Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.6×

Search terms

Top Biodegradable Toilet Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biodegradable toilet paper26K/yr
  • septic toilet paper9K/yr
  • compostable toilet paper3K/yr
  • t p2K/yr

Reviews and returns

What reviews say buyers love and hate about Biodegradable Toilet Paper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
20%of negative reviews mention “Size-Overall”
0.1%of orders come back
“just too large for me”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Biodegradable Toilet Paper questions

Answered from the same tracked data.