Is biocell collagen profitable to sell on Amazon United States?

The niche generates $223K/yr across 7 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (46/100).

How competitive is the biocell collagen niche?

6 brands and 20 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in biocell collagen?

Top complaints mined from reviews: Size-Overall, Thickness, Functionality-Overall. The return rate is 0.0%.

When does demand for biocell collagen peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the biocell collagen niche?

Listings span $23.24–$70.12; the average listing price is $35.13 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.

biocell collagen

Skip it

A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.13

avg listing price — sweet spot $15–$100

Price range

Incredible$23.24–$70.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great467.43

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$223K

$223K/yr · 80K searches

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, biocell collagen is a $223K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

biocell collagen market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $211K–$281K; units × avg price
Conversion rate: 7.9%
Avg BSR: #2,543
Page quality: 0%
Prime: 71%
Sponsored: 71%
Out of stock: 2.6%
Avg brand age: 71 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

NOW Foods69%
Olympian Labs8%
The Vitamin Shoppe7%
Nutricost7%
Xtreme Power Belt5%
pharmagetics4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top biocell collagen search terms

biocell collagen28K/yr -14.3%3.9% conv.
biocell15K/yr +31.1%2.1% conv.
biocell collagen hydrolyzed type ii7K/yr +38.6%14.1% conv.
bio cell8K/yr +33.1%0.7% conv.
bio cell collagen supplements5K/yr -48.1%6.6% conv.
now biocell collagen hydrolyzed type ii3K/yr +0.9%21.4% conv.
now biocell collagen3K/yr -13.2%18.6% conv.
biocell collagen ii with hyaluronic acid3K/yr -59.7%5.4% conv.
biocell blood health support5K/yr -70.9%4.3% conv.
bio cell blood health support3K/yr -87.1%0.0% conv.

All search terms

Top biocell collagen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Supplements BioCell Collagen Hydrolyzed Type II Clinically Validated 120 Veg Capsules

NOW Foods$23.244.6★2,475 rev

The Vitamin Shoppe Collagen Type II 1000MG - Joint Health Cartilage Support & Flexibility with Hyaluronic Acid (60 Vegetable Capsules)

The Vitamin Shoppe$26.944.5★348 rev

Nutricost BioCell Collagen (1 000mg) 120 Capsules 60 Servings Gluten-Free

Nutricost$28.244.4★33 rev

Xtreme Power Belt BIOXCELL Celulas Madres Stemcells AFA Blue Green Algae

Xtreme Power Belt$32.884.9★12 rev

Olympian Labs Biocell Collagen II 1500mg Supplement Capsules Non-GMO Gluten-Free Allergan-Free - Supports Skin & Joint Health and Cartilage Producing Cells - 100 Capsules (33 Day Supply)

Olympian Labs$31.984.5★198 rev

Newest

by launch date

Nutricost BioCell Collagen (1 000mg) 120 Capsules 60 Servings Gluten-Free

Nutricost$28.2433 rev

8mo ago

Bio Cell Capsules - Official BioCell Blood Health Support Pills Advanced Formula Supplement All Natural Bio Cell Vitamins for Overall Health & Wellness Reviews 60 Capsules for 1 Month

pharmagetics$32.528 rev

9mo ago

Xtreme Power Belt BIOXCELL Celulas Madres Stemcells AFA Blue Green Algae

Xtreme Power Belt$32.8812 rev

11mo ago

NOW Foods Supplements BioCell Collagen Hydrolyzed Type II Clinically Validated 120 Veg Capsules

NOW Foods$23.242,475 rev

7y ago

The Vitamin Shoppe Collagen Type II 1000MG - Joint Health Cartilage Support & Flexibility with Hyaluronic Acid (60 Vegetable Capsules)

The Vitamin Shoppe$26.94348 rev

8y ago

What buyers say about biocell collagen

What buyers praise and complain about, mined from review topics.

What buyers love

Joint Pain12%

“Really seems to help me with my knee pain”

Quality-Overall9%

“so the quality standards are clearly there”

Ease Of Chewing/Swallowing9%

“It is easy to swallow”

Vegan/Organic5%

“bioavailable source of collagen”

Nutritional Content5%

“I noticed Nutricost supplements often provide the best value and price-to-quality ration”

Vitamin5%

“I will keep taking this supplement”

Calcium5%

“A REALLY NICE COLLAGEN SUPPLEMENT”

Skin Health4%

“They seem to be as effective for my skin”

Ease Of Use4%

“The capsules are convenient”

Regulates Digestion3%

“so far I am noticing it is helping with my digestive system”

What buyers complain about

Size-Overall5%

“The capsules are large”

Thickness5%

“are twice as thick”

Functionality-Overall5%

“so I gave it a shot with the expectation that it wouldn't work”

Vegan/Organic5%

“These are not vegetarian”

Pain Relief-Overall3%

“While I'm not pain free”

Taste-Overall3%

“However, collagen powders vary a lot in terms of taste, and I only occasionally drink coffee which is the easiest way to take collagen powder”

Dosage3%

“If I stop taking it for a few days I can tell”

Smell2%

“Had a meaty smell to it”

Flavor2%

“have been having a hard time with the flavor”

Ease Of Chewing/Swallowing2%

“not the easiest for me to swallow”

Top return reasons

Value For Money100%

Common questions

Is biocell collagen profitable to sell on Amazon United States?: The niche generates $223K/yr across 7 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (46/100).
How competitive is the biocell collagen niche?: 6 brands and 20 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in biocell collagen?: Top complaints mined from reviews: Size-Overall, Thickness, Functionality-Overall. The return rate is 0.0%.
When does demand for biocell collagen peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the biocell collagen niche?: Listings span $23.24–$70.12; the average listing price is $35.13 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.