binaca breath spray
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.38–$34.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,401.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 98K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, binaca breath spray is a $92K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
binaca breath spray market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $147K–$184K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 88%
- Out of stock
- 13.6%
- Avg brand age
- 53 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
79
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
1%
- Crest52%
- Listerine20%
- Crest Scope13%
- CloSYS9%
- DEAD DOWN WIND3%
- POP ON VENEERS2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top binaca breath spray search terms
- crest breath spray16K/yr
- crest mouth spray11K/yr
- crest scope breath spray11K/yr
- scope breath spray6K/yr
- crest spray6K/yr
- scope spray5K/yr
- crest breath mist spray15K/yr
- breeze breath spray24K/yr
- coolbreath spray5K/yr
Top binaca breath spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest Scope | Six 2-Pack of Mint Breath Mist Sprays (12 Total Sprays) - 0.24 Ounce (7mL) - Made in an FDA Audited USA Facility
Crest$29.994.6★403 rev
Listerine Cool Mint Pocketmist Oral Care Mist for Fresh Breath Non-Aerosol Sugar-Free Travel Size Mouth Spray Kills 99% Bad Breath Germs On-The-Go Portable Cool Mint Flavor 7.7 mL x 2
Listerine$5.594.7★15,374 rev
Crest Scope | One 1-Pack of Mint Breath Mist Sprays (1 Total Sprays) - 0.24 ounce (7mL) - Made in an FDA Audited USA Facility
Crest Scope$7.014.5★53 rev
Crest Breath Mist With Scope Long Lasting Peppermint 2 7Ml Bottles
Crest$15.174.6★442 rev
CloSYS Oral Breath Spray Sugar Free Mouth Spray for Bad Breath pH Balanced Mint Flavored 0.31oz (3 Count)
CloSYS$9.014.1★4,441 rev
Newest
by launch date
Fresh Breath Spray for Bad Breath Dry Mouth Spray with Zero Alcohol & Sugar Free Breath Freshener Mint Flavor Oral Spray Travel Size 3-Pack
POP ON VENEERS$16.0247 rev
Crest Scope | One 3-Pack of Mint Breath Mist Sprays (3 Total Sprays) - 0.24 Ounce (7mL) Each 0.72 Ounces Total
Crest$12.013,781 rev
Listerine Mouthwash On-the-Go Travel Essentials Individual Packets of Alcohol-Free Cool Mint Flavor Oral Rinse Kills Bad Breath Germs Mini Travel Size Mouthwash 30 ct
Listerine$13.62774 rev
Olabs Dry Mouth Spray - Sugar Free Alcohol Free Mint Breath Spray with Xylitol 2 Pack - 4 (0.25 oz) Travel Size Sprays Total
Olabs$10.00481 rev
Crest Pro-Health | Portable Alcohol-Free CPC Mist with Clean Mint Flavor | Instant Fresh Breath - 3 Count (0.24oz/7ml) Breath Spray
Crest$13.072,751 rev
Trending
90-day click momentum
Dead Down Wind Mouth Spray 2 Fl Oz Bottle Fresh Mint Hunting Accessories For Hunting Odors Safe and Gentle Spray to Control Dry Mouth and Coughing Clear 1240BC
DEAD DOWN WIND$9.104.5★
Fresh Breath Spray for Bad Breath Dry Mouth Spray with Zero Alcohol & Sugar Free Breath Freshener Mint Flavor Oral Spray Travel Size 3-Pack
POP ON VENEERS$16.024.4★
Crest Scope Breath Drops - Long Lasting Peppermint Liquid Breath Fresheners 12 Count
Crest$11.764.6★
Crest Breath Mist With Scope Long Lasting Peppermint 2 7Ml Bottles
Crest$15.174.6★
Crest Scope | One 1-Pack of Mint Breath Mist Sprays (1 Total Sprays) - 0.24 ounce (7mL) - Made in an FDA Audited USA Facility
Crest Scope$7.014.5★
What buyers say about binaca breath spray
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Breath”
“Easy to remove from the container”
“I really like how reliable it is”
“Fantastic just the right size”
“Price is also good and affordable”
“Moisturizing for dry mouth”
“Works as it should”
“Its great breath smells great”
“Effective”
“Overall pretty durable so far”
What buyers complain about
“Bad taste and not breath refreshment”
“Didnt work”
“PRICED TOO HIGH”
“The containers are small”
“Didnt last”
“Too hard to operate”
“Terrible product”
“Dry mouth returns”
“It leaked some in the packet”
“Additionally, the nozzle can sometimes be a bit sticky after sitting in a warm car for a while”
Top return reasons
Common questions
- Is binaca breath spray profitable to sell on Amazon United States?
- The niche generates $92K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the binaca breath spray niche?
- 7 brands and 79 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in binaca breath spray?
- Top complaints mined from reviews: Breathability, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for binaca breath spray peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the binaca breath spray niche?
- Listings span $5.38–$34.84; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 4,402 reviews — the moat a new listing must climb.