Binaca Breath Spray

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

6.3%

Market size, estimated

$92Ka year

Peak month

October1.6× the quietest month

Top search term

crest breath spray16K searches a year

Listings sell for $14.73 on average, from $5.38 to $34.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $14.73 that is $11K to $15K a year per listing.

Average price

$14.73under the $15 to $100 sweet spot

Price range

$5.38–$34.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

0.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #77 within Breath Fresheners. It carries 4,402 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

69%

Out of stock, average day

13.6%

Average rank

#77in Breath Fresheners

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,402per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months