Is bile salts profitable to sell on Amazon United States?

The niche generates $468K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the bile salts niche?

17 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in bile salts?

Top complaints mined from reviews: Regulates Digestion, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.

When does demand for bile salts peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the bile salts niche?

Listings span $9.24–$68.01; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 4,402 reviews — the moat a new listing must climb.

bile salts

Worth a look

Shows low returns (0.0%), but soft demand (-1.4% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.55

avg listing price — sweet spot $15–$100

Price range

Great$9.24–$68.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$468K

$468K/yr · 329K searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,401.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bile salts is a $468K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

bile salts market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $383K–$511K; units × avg price
Conversion rate: 5.6%
Avg BSR: #736
Page quality: 0%
Prime: 95%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

24%

Dr. Berg Nutritionals27%
Double Wood Supplements25%
NOW Foods7%
Nutricost6%
THEREXA6%
Totaria4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top bile salts search terms

bile salts131K/yr -0.8%6.0% conv.
bile salts for no gallbladder68K/yr +11.6%5.6% conv.
purified bile salts27K/yr -14.2%5.3% conv.
bile salt17K/yr +2.7%4.4% conv.
bile salts dr berg10K/yr -5.3%7.2% conv.
bile salts for gallbladder10K/yr +34.4%4.3% conv.
no gallbladder supplements7K/yr +7.5%2.9% conv.
bile salts supplement16K/yr -49.9%3.8% conv.
bile supplements for no gallbladder7K/yr -4.5%4.0% conv.
best supplement for no gallbladder9K/yr -35.2%2.1% conv.

All search terms

Top bile salts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Berg Gallbladder Formula Extra Strength - with Ox Bile Powder and Conjugated Bile Acid - Digestive Enzymes Proprietary Blend - Full 45-Day Supply - 90 Vegetable Capsules

Dr. Berg Nutritionals$37.284.4★13,481 rev

TUDCA Bile Salts Liver Support Supplement 500mg Servings Liver and Gallbladder Cleanse Supplement (60 Capsules 250mg) Genuine Bile Acid TUDCA with Strong Bitter Taste by Double Wood

Double Wood Supplements$23.244.6★5,512 rev

Ox Bile Supplement for No Gallbladder (1 000mg Per Serving 500mg per Capsule 120 Capsules) Standardized to 45% Cholic Acid Bile Salts to Help Address Bile Salt Deficiencies by Double Wood

Double Wood Supplements$19.824.3★1,345 rev

Dr. Berg TUDCA Supplement (Tauroursodeoxycholic Acid) - Powerful Formula for Liver Health Bile Flow Gallbladder Support and Digestive Health* - 30 Capsules

Dr. Berg Nutritionals$26.924.7★1,470 rev

Nutricost Ox Bile Capsules 125mg 240 Capsules - Non-GMO

Nutricost$19.824.5★4,685 rev

Newest

by launch date

TUDCA Supplement 1200mg Pure Tauroursodeoxycholic Acid Bile Salts for No Gallbladder Liver Support Bile Flow & Post-Meal Comfort - Vegan 3rd-Party Tested - 120 Capsules

5 elementum$18.6942 rev

6mo ago

TUDCA Bile Salts 1200mg Liquid Drops - Advanced Tudca Liver Supplement with ALA NAC & Glutathione for Bile Flow Gallbladder Health & Antioxidant Defense High-Absorption Lemon 2 fl oz

CFILIHTC$18.6269 rev

8mo ago

Ox Bile Supplements for No Gallbladder - Ox Bile Digestive enzymes Purified Bile Salts Gallbladder Supplements Complex Formula 90 Capsules

THEREXA$18.76142 rev

8mo ago

Micro Ingredients TUDCA Bile Salts 2 000mg Supplement 240 Capsules | 7-in-1 Complex with NAC Milk Thistle Glutathione Dandelion & Artichoke | Extra Strength Tauroursodeoxycholic Acid | Non-GMO

Micro Ingredients$21.35285 rev

1y ago

Totaria TUDCA Bile Salts 1200mg (Tauroursodeoxycholic Acid) 120 Capsules Ultra Strength Pure TUDCA Liver Supplements Liver and Gallbladder Cleanse & Repair Vegan

Totaria$20.54844 rev

1y ago

What buyers say about bile salts

What buyers praise and complain about, mined from review topics.

What buyers love

Regulates Digestion20%

“Great for digestion”

Quality-Overall16%

“Good quality product reasonable price”

Efficiency8%

“Work ok”

Acid Regulator/Stomach Ache Relief5%

“Helps with indigestion”

Advertised Vs Actual Product4%

“As Described”

Vitamin4%

“Good supplement”

Value For Money4%

“Worth every penny”

Nutritional Content3%

“Very good supplement”

Joint Pain3%

“my shoulder pain has cleared”

Ingredients-Overall3%

“By far the best ingredients”

What buyers complain about

Regulates Digestion13%

“made my digestion worse”

Functionality-Overall9%

“Didn't work for me”

Acid Regulator/Stomach Ache Relief8%

“horrible stomach pain”

Taste-Overall5%

“Taste terrible”

Side Effects5%

“bloated after eating”

Value For Money4%

“NOT WORTH IT”

Dosage4%

“because the dose is very low”

Ingredients-Overall3%

“But they changed ingredients”

Pain Relief-Overall3%

“Soooooo much pain”

Smell2%

“No taste or smell”

Top return reasons

Functionality-Overall20%

Dosage19%

Advertised Vs Actual Product16%

Value For Money7%

Regulates Digestion4%

Acid Regulator/Stomach Ache Relief4%

Smell3%

Magnesium3%

Certifications3%

Size-Overall3%

Common questions

Is bile salts profitable to sell on Amazon United States?: The niche generates $468K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the bile salts niche?: 17 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in bile salts?: Top complaints mined from reviews: Regulates Digestion, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
When does demand for bile salts peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the bile salts niche?: Listings span $9.24–$68.01; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 4,402 reviews — the moat a new listing must climb.