Is bilberry profitable to sell on Amazon United States?

The niche generates $730K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the bilberry niche?

23 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in bilberry?

Top complaints mined from reviews: Taste-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.

When does demand for bilberry peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the bilberry niche?

Listings span $8.97–$115.98; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.

bilberry

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.06

avg listing price — sweet spot $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.97–$115.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Market size

Good$730K

$730K/yr · 340K searches

Review moat

Good784.89

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bilberry is a $730K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bilberry market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $692K–$922K; units × avg price
Conversion rate: 9.3%
Avg BSR: #947
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 3.3%
Avg brand age: 86 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 flat

Sellers

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

53%

Top 20: 93%

Open market

33%

Zazzee22%
Nutricost14%
Carlyle9%
Clean Nutraceuticals8%
Bronson7%
Life Extension6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -27.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top bilberry search terms

bilberry110K/yr -19.8%7.8% conv.
bilberry supplement for eyes86K/yr -12.6%10.3% conv.
bilberry extract36K/yr -30.0%5.6% conv.
bilberry supplement38K/yr -32.6%8.8% conv.
bilberry extract organic6K/yr -23.4%6.3% conv.
billberry8K/yr -14.4%9.1% conv.
bilberry extract for eyes12K/yr -60.9%7.8% conv.
organic bilberry6K/yr -32.6%8.5% conv.
bilberries7K/yr -52.9%3.0% conv.
bilberry organic12K/yr -74.0%4.7% conv.

All search terms

Top bilberry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zazzee USDA Organic Bilberry 20:1 Extract 120 Vegan Capsules 4 Month Supply Vaccinium Myrtillus Eye Health Vision & Antioxidant Support All-Natural Non-GMO Made in the USA

Zazzee$24.794.6★594 rev

Nutricost Bilberry Extract 90 Capsules for 90 Servings Gluten Free

Nutricost$9.794.6★1,851 rev

Carlyle Bilberry Extract Capsules | 150 Count

Carlyle$12.334.6★3,271 rev

Bronson Bilberry Extra Strength Vaccinium Myrtillus Promotes Eye Health and Supports Healthy Vision - Non GMO 200 Vegetarian Capsules

Bronson$14.894.6★1,271 rev

Clean Nutra Eye Vitamins with Bilberry Lutein and Zeaxanthin Supplements Lycopene 40mg Resveratrol Grape Seed Astaxanthin for Eyes - Eye Care Health Support Eye Vitamin and Mineral Supplement

Clean Nutraceuticals$28.074.5★2,793 rev

Newest

by launch date

Pure AFOLIA Bilberry Extract Supplement for Eye Health 6-in-1 Herbal Liquid Drops Support Eye Strain & Dry Relief w/Lutein Zeaxanthin Eyebright Herb Fast Absorption Tincture Form. 2 oz

Pure AFOLIA$20.2732 rev

7mo ago

Zazzee Extra Strength Bilberry 20:1 Extract 25% Anthocyanins 100 Capsules

Zazzee$17.8597 rev

10mo ago

ORGANIHERBENCE Bilberry Extract Supplement for Eye Health 6-in-1 Herbal Formula Liquid Drops to Support Eye Strain Dry Eyes and Vision Health Blend with Lutein Zeaxanthin & Eyebright Herb. 2oz

ORGANIHERBENCE$21.9176 rev

1y ago

Wild Bilberry Fruit 4 oz. - Bilberry Tea - Antioxidant Support Immunity

Zhivana Organics$22.78102 rev

1y ago

Carlyle Bilberry Extract Capsules | 150 Count

Carlyle$12.333,271 rev

2y ago

What buyers say about bilberry

What buyers praise and complain about, mined from review topics.

What buyers love

Eye-Hygiene17%

“Helps my eyes”

Quality-Overall15%

“Excellent product”

Taste-Overall8%

“no bitter taste or smell”

Value For Money7%

“Fair price”

Vitamin7%

“Good supplement”

Advertised Vs Actual Product5%

“Works as advertised”

Focus Enhancement5%

“Vision support”

Efficiency4%

“Works well”

Visibility2%

“I noticed improvements right away in my vision”

Ingredients-Overall2%

“Important ingredients”

What buyers complain about

Taste-Overall9%

“Taste bitter”

Dosage8%

“Could not measure dosage because I do not have extra dropper tops laying around”

Functionality-Overall7%

“Not sure if its doing anything”

Value For Money7%

“Costly”

Moist/Dry6%

“Its was over dried”

Quality-Overall5%

“worried about quality control”

Color5%

“Pale”

Vitamin3%

“Please read ingredients- check as they are overdosing you on many vitamins”

Advertised Vs Actual Product3%

“they show that in their deceiving advertising”

Size-Overall3%

“They don't fit”

Top return reasons

Acid Regulator/Stomach Ache Relief50%

Oral Hygiene50%

Common questions

Is bilberry profitable to sell on Amazon United States?: The niche generates $730K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Worth a look (62/100).
How competitive is the bilberry niche?: 23 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in bilberry?: Top complaints mined from reviews: Taste-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.
When does demand for bilberry peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the bilberry niche?: Listings span $8.97–$115.98; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.