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Bikini Moisturizer

Fail

Shoppers spend an estimated $24K a year here, so Bikini Moisturizer is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$24K/yr30K searches / yr
90-day growth
+37.7%search demand this quarter
Competition
78%top-5 click share · 8 brands · 33 sellers

Flapen Score

Bikini Moisturizer against its category

The dotted line is the Health & Household average. Past it, Bikini Moisturizer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Bikini Moisturizer 30K times last year and spent an estimated $24K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+37.7%
Conversion, latest week
4.9%
Market size, estimated
$24Ka year
Top search term
love wellness comfy cream6K searches a year

02 · Price

A sale here is worth $16.64.

Listings sell for $16.64 on average, from $5.41 to $30.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $16.64 that is $4K to $8K a year per listing.

Average price
$16.64inside the $15 to $100 sweet spot
Price range
$5.41–$30.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Feminine Care. It carries 3,687 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#272in Feminine Care
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,687per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bikini Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

33

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Brand 152%
  • Brand 228%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bikini Moisturizer search demand

Weekly searches over the year. Pick a range.

1K600Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Bikini Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • love wellness comfy cream6K/yr
  • venus daily soothing serum6K/yr
  • bikini moisturizer6K/yr
  • venus serum3K/yr
  • comfy cream3K/yr
  • moisturizer for bikini area3K/yr
  • love wellness comfy creme2K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Moisturizer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bikini Moisturizer questions

Answered from the same tracked data.