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Big Toothbrush

Fail

The top 5 brands take 94% of clicks, so Big Toothbrush is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$103K/yr233K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
38%top-5 click share · 11 brands · 632 sellers

Flapen Score

Big Toothbrush against its category

The dotted line is the Health & Household average. Past it, Big Toothbrush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Big Toothbrush 233K times last year and spent an estimated $103K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
3.8%
Market size, estimated
$103Ka year
Peak month
September2.5× the quietest month
Top search term
radius toothbrush86K searches a year

02 · Price

A sale here is worth $11.57.

Listings sell for $11.57 on average, from $2.31 to $46.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.57 that is $3K to $6K a year per listing.

Average price
$11.57under the $15 to $100 sweet spot
Price range
$2.31–$46.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #317 within Toothbrushes & Accessories. It carries 1,753 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#317in Toothbrushes & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,753per listing
Listings tracked
48

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Big Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

11 flat

Sellers

632

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

38%

Top 20: 74%

Open market

4%

  • Brand 164%
  • Brand 216%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 4%)

Demand

Big Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.5×

Search terms

Top Big Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radius toothbrush86K/yr
  • radius54K/yr
  • large toothbrush13K/yr
  • big toothbrush14K/yr
  • wide toothbrush8K/yr
  • colgate total plaque removal toothbrush14K/yr
  • large head toothbrush6K/yr
  • guru nanda gentle giant toothbrush6K/yr
  • gentle giant toothbrush7K/yr
  • wide head toothbrush4K/yr

Reviews and returns

What reviews say buyers love and hate about Big Toothbrush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Huge”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Big Toothbrush questions

Answered from the same tracked data.