Big Toothbrush
FailThe top 5 brands take 94% of clicks, so Big Toothbrush is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $103K/yr233K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 632 sellers
Flapen Score
Big Toothbrush against its category
The dotted line is the Health & Household average. Past it, Big Toothbrush is stronger. Inside it, weaker.
Market
The Big Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Big Toothbrush 233K times last year and spent an estimated $103K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $103Ka year
- Peak month
- September2.5× the quietest month
- Top search term
- radius toothbrush86K searches a year
02 · Price
A sale here is worth $11.57.
Listings sell for $11.57 on average, from $2.31 to $46.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.57 that is $3K to $6K a year per listing.
- Average price
- $11.57under the $15 to $100 sweet spot
- Price range
- $2.31–$46.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #317 within Toothbrushes & Accessories. It carries 1,753 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #317in Toothbrushes & Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,753per listing
- Listings tracked
- 48
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Big Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
11 flat
Sellers
632
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
38%
Top 20: 74%
Open market
4%
- Brand 164%
- Brand 216%
- Brand 38%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 4%)
Demand
Big Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.5×
Search terms
Top Big Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- radius toothbrush86K/yr
- radius54K/yr
- large toothbrush13K/yr
- big toothbrush14K/yr
- wide toothbrush8K/yr
- colgate total plaque removal toothbrush14K/yr
- large head toothbrush6K/yr
- guru nanda gentle giant toothbrush6K/yr
- gentle giant toothbrush7K/yr
- wide head toothbrush4K/yr
Reviews and returns
What reviews say buyers love and hate about Big Toothbrush
We read the reviews and the return reasons for every product selling here.
“Huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Big Toothbrush questions
Answered from the same tracked data.









