big kid pull ups
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$30.59avg listing price — sweet spot $15–$100
Price range
Great$9.55–$58.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$288K$288K/yr · 128K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad12,695.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, big kid pull ups is a $288K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
big kid pull ups market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $306K–$382K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 4.2%
- Avg brand age
- 63 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
80
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
5%
- GoodNites59%
- FUVVRVAL13%
- Pampers7%
- Ninjamas7%
- Hanes5%
- Bambo Nature3%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.5×
Top big kid pull ups search terms
- goodnites l37K/yr
- big kid pull ups14K/yr
- pull ups for big kids11K/yr
- overnight pull ups for big kids11K/yr
- goodnites large13K/yr
- pull ups large10K/yr
- big kid diapers6K/yr
- paales para nios grandes5K/yr
- big kids diapers5K/yr
- diapers for big kids 70-90lbs3K/yr
Top big kid pull ups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goodnites Boys Nighttime Bedwetting Underwear Size Large (68-95 lbs) 34 Ct (2 Packs of 17) Packaging May Vary
GoodNites$28.114.8★28,362 rev
Goodnites Boys Nighttime Bedwetting Underwear Size Large (68-95 lbs) 75 Ct (3 Packs of 25) Packaging May Vary
GoodNites$58.874.8★28,362 rev
Boys Incontinence Underwear Leakproof Daily & Nighttime Bedwetting Briefs
FUVVRVAL$31.823.7★68 rev
Goodnites Girls Nighttime Bedwetting Underwear Size Large (68-95 lbs) 34 Ct (2 Packs of 17) Packaging May Vary
GoodNites$28.604.8★17,421 rev
Goodnites Girls Nighttime Bedwetting Underwear Size Large (68-95 lbs) 75 Ct (3 Packs of 25) Packaging May Vary
GoodNites$58.944.8★17,421 rev
Newest
by launch date
FUVVRVAL Girls Incontinence Briefs Leakproof Bedwetting Underwear Kids
FUVVRVAL$32.4837 rev
TIICHOO Washable Incontinence Underwear for Boys Cotton Reusable Boxer Briefs 5 Pack (Medium Black/Gray/Blue/Orange/Neon Green)
TIICHOO$38.7597 rev
Hanes Boys Nighttime Underwear Pack 3-Pack Confident Nights Boys Overnight Underwear Leakproof Kids Underpants
Hanes$23.4794 rev
Hanes Boys Nighttime Underwear Pack 3-Pack Confident Nights Boys Overnight Underwear Leakproof Kids Underpants
Hanes$23.3394 rev
Boys Incontinence Underwear Leakproof Daily & Nighttime Bedwetting Briefs
FUVVRVAL$31.8268 rev
Trending
90-day click momentum
Cardinal Health Wings Youth Pants Large/X-Large (60-125 lbs.) 70074A Case of 56
Cardinal Health$43.563.9★
Hanes Boys Nighttime Underwear Pack 3-Pack Confident Nights Boys Overnight Underwear Leakproof Kids Underpants
Hanes$23.474.0★
Boys Incontinence Underwear Leakproof Daily & Nighttime Bedwetting Briefs
FUVVRVAL$31.573.7★
FUVVRVAL Girls Incontinence Briefs Leakproof Bedwetting Underwear Kids
FUVVRVAL$32.483.9★
TIICHOO Washable Incontinence Underwear for Boys Cotton Reusable Boxer Briefs 5 Pack (Medium Black/Gray/Blue/Orange/Neon Green)
TIICHOO$38.754.0★
What buyers say about big kid pull ups
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Cute and Comfy”
“Good quality”
“it doesnt leak”
“The briefs are soft”
“They are absorbent”
“affordable too”
“Very good material and quality”
“will last through washing”
“They have cute designs on them”
What buyers complain about
“Too small”
“Does not stop leaks”
“Dont absorb”
“Its expensive”
“They also have a distinct smell”
“Dont you understand people are allergic or irritated from that crap”
“the material is still very hard”
“False advertising does not absorb”
“Tear very easily”
“Not the best”
Top return reasons
Common questions
- Is big kid pull ups profitable to sell on Amazon United States?
- The niche generates $288K/yr across 28 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the big kid pull ups niche?
- 10 brands and 80 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in big kid pull ups?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Absorbency. The return rate is 0.7%.
- When does demand for big kid pull ups peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.5× the quietest.
- What does it cost to enter the big kid pull ups niche?
- Listings span $9.55–$58.94; the average listing price is $30.59 (sweet spot $15–$100). The average incumbent carries 12,696 reviews — the moat a new listing must climb.