bifidobacterium probiotic
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.11avg listing price — sweet spot $15–$100
Price range
Great$11.96–$63.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$543K$543K/yr · 335K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad10,102.6avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bifidobacterium probiotic is a $543K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bifidobacterium probiotic market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $437K–$582K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 3.6%
- Avg brand age
- 88 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
644
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
43%
Top 20: 87%
Open market
31%
- Vitamatic24%
- Life Extension16%
- Physician's CHOICE10%
- Seeking Health7%
- NOW Foods6%
- WELMATE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top bifidobacterium probiotic search terms
- bifidobacterium probiotic78K/yr
- bifidobacterium53K/yr
- bifidobacterium longum32K/yr
- bifidobacterium infantis29K/yr
- bifidobacterium lactis24K/yr
- bifidobacterium lactis hn01917K/yr
- bifidobacterium infantis 3562414K/yr
- bifidobacterium longum 171410K/yr
- bifidobacterium longum 356246K/yr
- bifidobacterium lactis bb-129K/yr
Top bifidobacterium probiotic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Life Extension Bifido GI Balance probiotics Bifidobacterium longum BB536 (2 Billion CFU) Support Healthy Gut & Digestive Health Gluten-Free Non-GMO Vegetarian 60 Capsules
Life Extension$13.364.6★778 rev
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 30ct
Physician's CHOICE$23.284.6★143,751 rev
Seeking Health ProBiota Bifidobacterium 60 Capsules Probiotic Supplement for Digestive Health Bifido Only Vegan- and Vegetarian-Friendly Supports Colon Health and Immune System*
Seeking Health$47.604.4★332 rev
Vitamatic Bifidobacterium Infantis - 5 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber
Vitamatic$14.344.6★143 rev
Vitamatic Bifidobacterium Longum 6 Billion CFU per DR Capsule - 60 Count - Promotes Intestinal Health - Made with Prebiotic Inulin Fiber
Vitamatic$14.564.6★233 rev
Newest
by launch date
Layer Origin PureBifido Probiotics with 5 Strains of Bifidobacteria for Seeding Gut Microbiome and Boosting Your Gut Health 30 Servings HMO-Prebiotic Responding Strains
Layer Origin$24.5827 rev
Align Probiotic 70 Billion CFU 6 Strain Blend Probiotics for Women and Men Daily Probiotics for Digestive Health Helps Relieve Occasional Bloating & Gas 30 Capsules
Align$34.55261 rev
BIOMA Probiotics - Digestive Health Probiotic - Gut Support for Men & Women with Xylooligosaccharides Tributyrin & Bifidobacterium - Vegan & Gluten Free - 60 Delayed-Release Capsules (30-Day Supply)
BIOMA$45.154,177 rev
Vitamatic Bifidobacterium lactis - 20 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber
Vitamatic$14.63113 rev
Vitamatic Bifidobacterium Bifidum - 10 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber
Vitamatic$14.5779 rev
Trending
90-day click momentumAlign Probiotic 70 Billion CFU 6 Strain Blend Probiotics for Women and Men Daily Probiotics for Digestive Health Helps Relieve Occasional Bloating & Gas 30 Capsules
Align$34.554.6★
Layer Origin PureBifido Probiotics with 5 Strains of Bifidobacteria for Seeding Gut Microbiome and Boosting Your Gut Health 30 Servings HMO-Prebiotic Responding Strains
Layer Origin$24.584.6★
Supersmart Bifidobacterium Longum (BB536) 6 Billion CFU per Day - Probiotics & Prebiotics Supplement | Non-GMO & Gluten Free - 60 DR Capsules
Supersmart$22.474.4★
Microbiome Labs MegaSporeBiotic Probiotics for Women & Men - Spore-Based Probiotic for Gut Health & Digestive Support - Shelf-Stable Travel-Friendly Mens & Womens Probiotics (60 Capsules)
Microbiome Labs$63.554.6★
Life Extension FLORASSIST Daily Bowel Regularity Bifidobacterium lactis HN019 Clinically Studied Probiotic for Occasional Constipation Gluten-Free Non-GMO 30 Vegetarian Capsules
Life Extension$18.174.1★
What buyers say about bifidobacterium probiotic
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality - very clean”
“Easy to digest”
“BEST PROBIOTIC”
“Effective for me”
“Helps with stomach issues”
“Great deal”
“As described”
“EASE OF USE”
“I have no problems wirh swallowing”
“No Side Effects”
What buyers complain about
“No results”
“High price”
“Made me very bloated”
“But lead to constipation”
“Not for weight loss”
“Severe side effects”
“I need a lower dose”
“False advertising”
“Some supplements i can only take with food which limits when i can take them”
“Severe allergic reaction”
Top return reasons
Common questions
- Is bifidobacterium probiotic profitable to sell on Amazon United States?
- The niche generates $543K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bifidobacterium probiotic niche?
- 24 brands and 644 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in bifidobacterium probiotic?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- When does demand for bifidobacterium probiotic peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the bifidobacterium probiotic niche?
- Listings span $11.96–$63.55; the average listing price is $29.11 (sweet spot $15–$100). The average incumbent carries 10,103 reviews — the moat a new listing must climb.