Is bht profitable to sell on Amazon United States?

The niche generates $156K/yr across 5 tracked products. 90-day search growth is -35.4%. Flapen's verdict: Skip it (45/100).

How competitive is the bht niche?

5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bht?

Top complaints mined from reviews: Dosage, Nutritional Content, Taste-Overall. The return rate is 0.0%.

When does demand for bht peak?

Demand peaks in Feb–Apr–Aug; the busiest month runs 5.0× the quietest.

What does it cost to enter the bht niche?

Listings span $19.30–$39.56; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.

bht

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.68

avg listing price — sweet spot $15–$100

Price range

Incredible$19.30–$39.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great284.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$156K

$156K/yr · 57K searches

Growth

Bad-35.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bht is a $156K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr–Aug. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

bht market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 11.2%
Avg BSR: #4,952
Page quality: 0%
Prime: 80%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Supersmart63%
Wholesale Nutrition www.nutri.com16%
Life Enhancement9%
Prescribed For Life6%
LifeLink5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -35.4% search growth over the last 90 days.

Peak months: Feb, Apr, Aug · busiest ÷ quietest = 5.0×

Open Trend

Top bht search terms

bht19K/yr -18.2%6.1% conv.
bht supplement19K/yr -12.0%10.6% conv.
bht oil5K/yr -76.2%2.2% conv.
bht antioxidant8K/yr -68.6%3.2% conv.
bht supplement herpes oil6K/yr -90.1%5.4% conv.

All search terms

Top bht products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supersmart - BHT Supplement 300mg per Day - Butylated Hydroxytoluene | Non-GMO & Gluten Free - 90 Vegetarian Capsules

Supersmart$19.304.5★705 rev

Wholesale Nutrition BHT - 250mg Potent Antioxidant - Non-GMO Gluten-Free - Enhance Oil/Fat Preservation - Pure Butylated Hydroxytoluene for Foods/Oils - 180 Capsules

Wholesale Nutrition www.nutri.com$22.564.5★510 rev

Life Enhancement BHT Plus - Antioxidant Preservative - 180mg BHT and 80mg Vitamin C (Ascorbyl Palmitate) - 100 Serving

Life Enhancement$19.834.1★97 rev

Prescribed For Life BHT Powder Powdered Butylated Hydroxytoluene for Food Preservation Vegan Gluten Free Non GMO Unbleached Soy Free (4oz / 113g)

Prescribed For Life$22.134.4★69 rev

LifeLink BHT (Butylated Hydroxytoluene) | 250 mg x 500 Capsules | Antioxidant Anti-Aging | Gluten Free & Non-GMO

LifeLink$39.564.5★43 rev

Newest

by launch date

Wholesale Nutrition BHT - 250mg Potent Antioxidant - Non-GMO Gluten-Free - Enhance Oil/Fat Preservation - Pure Butylated Hydroxytoluene for Foods/Oils - 180 Capsules

Wholesale Nutrition www.nutri.com$22.56510 rev

3y ago

LifeLink BHT (Butylated Hydroxytoluene) | 250 mg x 500 Capsules | Antioxidant Anti-Aging | Gluten Free & Non-GMO

LifeLink$39.5643 rev

4y ago

Prescribed For Life BHT Powder Powdered Butylated Hydroxytoluene for Food Preservation Vegan Gluten Free Non GMO Unbleached Soy Free (4oz / 113g)

Prescribed For Life$22.1369 rev

5y ago

Supersmart - BHT Supplement 300mg per Day - Butylated Hydroxytoluene | Non-GMO & Gluten Free - 90 Vegetarian Capsules

Supersmart$19.30705 rev

8y ago

Life Enhancement BHT Plus - Antioxidant Preservative - 180mg BHT and 80mg Vitamin C (Ascorbyl Palmitate) - 100 Serving

Life Enhancement$19.8397 rev

9y ago

What buyers say about bht

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall46%

“Great Product”

Immunity Booster19%

“Boost your immune system”

Support-Overall14%

“Wonderful product support”

Cold Relief5%

“they work very well to boost your immune system and keep you from getting horrible cold and flu”

Side Effects4%

“great value no side effects of taking every other day or so”

Advertised Vs Actual Product4%

“Just to described”

What buyers complain about

Dosage19%

“you still need to continue with the higher dose for two weeks”

Nutritional Content11%

“it will instead preserve the fats from a meal”

Taste-Overall11%

“No, they do not taste good”

Immunity Booster11%

“One more thing: An outbreak of herpes or shingles is very hard on your immune system”

Top return reasons

Smell50%

Taste-Overall50%

Common questions

Is bht profitable to sell on Amazon United States?: The niche generates $156K/yr across 5 tracked products. 90-day search growth is -35.4%. Flapen's verdict: Skip it (45/100).
How competitive is the bht niche?: 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bht?: Top complaints mined from reviews: Dosage, Nutritional Content, Taste-Overall. The return rate is 0.0%.
When does demand for bht peak?: Demand peaks in Feb–Apr–Aug; the busiest month runs 5.0× the quietest.
What does it cost to enter the bht niche?: Listings span $19.30–$39.56; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.

bht