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Bfst Knee Wrap

Fail

The top 5 brands take 100% of clicks, so Bfst Knee Wrap is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$152K/yr75K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
94%top-5 click share · 2 brands · 34 sellers

Flapen Score

Bfst Knee Wrap against its category

The dotted line is the Health & Household average. Past it, Bfst Knee Wrap is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bfst Knee Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Bfst Knee Wrap 75K times last year and spent an estimated $152K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
7.2%
Market size, estimated
$152Ka year
Peak month
January1.7× the quietest month
Top search term
theraice knee sleeve24K searches a year

02 · Price

A sale here is worth $28.15.

Listings sell for $28.15 on average, from $12.98 to $35.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $28.15 that is $21K to $28K a year per listing.

Average price
$28.15inside the $15 to $100 sweet spot
Price range
$12.98–$35.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Hot & Cold Therapies. It carries 9,004 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Hot & Cold Therapies
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
9,004per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bfst Knee Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 224%
  • Open — no brand owns it (0%)

Demand

Bfst Knee Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Bfst Knee Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • theraice knee sleeve24K/yr
  • bfst knee wrap15K/yr
  • theraice knee9K/yr
  • king brand bfst knee wrap10K/yr
  • thera ice knee sleeve6K/yr
  • bakers cyst6K/yr
  • bakers cyst wrap4K/yr
  • baker cyst knee treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Bfst Knee Wrap

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Temperature Retention”
2.3%of orders come back
“Only stays cold for a few minutes”
A buyer, on “Temperature Retention”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bfst Knee Wrap questions

Answered from the same tracked data.