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Betterway Bamboo Toilet Paper

Fail

The top 5 products take 100% of clicks, so Betterway Bamboo Toilet Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$91K/yr17K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Betterway Bamboo Toilet Paper against its category

The dotted line is the Health & Household average. Past it, Betterway Bamboo Toilet Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betterway Bamboo Toilet Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Betterway Bamboo Toilet Paper 17K times last year and spent an estimated $91K. All 2 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
12.1%
Market size, estimated
$91Ka year
Peak month
May2.1× the quietest month
Top search term
betterway bamboo toilet paper15K searches a year

02 · Price

A sale here is worth $45.14.

Listings sell for $45.14 on average, from $29.50 to $68.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $45.14 that is $11K to $23K a year per listing.

Average price
$45.14inside the $15 to $100 sweet spot
Price range
$29.50–$68.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Tissues, Toilet Paper & Sprays. It carries 8,669 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Tissues, Toilet Paper & Sprays
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,669per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Betterway Bamboo Toilet Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%

Demand

Betterway Bamboo Toilet Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Betterway Bamboo Toilet Paper

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Not super soft”
A buyer, on “Hard Feel”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Betterway Bamboo Toilet Paper questions

Answered from the same tracked data.