Better Sleep

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

492K

Growth, 90 days vs prior 90

+20.3%

Conversion, latest week

0.7%

Market size, estimated

$59Ka year

Peak month

May1.6× the quietest month

Top search term

sleeping215K searches a year

Listings sell for $17.19 on average, from $6.78 to $38.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $17.19 that is $0 to $2K a year per listing.

Average price

$17.19inside the $15 to $100 sweet spot

Price range

$6.78–$38.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #21 within Sleep & Snoring. It carries 21,071 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#21in Sleep & Snoring

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

21,071per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months