Betaine Hcl
PassBetaine Hcl scores 67 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, demand is soft, at -11.1% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $1.8M/yr686K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 39 sellers
Flapen Score
Betaine Hcl against its category
The dotted line is the Health & Household average. Past it, Betaine Hcl is stronger. Inside it, weaker.
Market
The Betaine Hcl market on Amazon at a glance
Shoppers on Amazon United States searched for Betaine Hcl 686K times last year and spent an estimated $1.8M. The top 5 brands take 59% of clicks. Demand peaks in Jun. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 686K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $1.8Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- betaine hcl220K searches a year
02 · Price
A sale here is worth $25.16.
Listings sell for $25.16 on average, from $9.89 to $51.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $25.16 that is $75K to $101K a year per listing.
- Average price
- $25.16inside the $15 to $100 sweet spot
- Price range
- $9.89–$51.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $75K–$101K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #756 within Enzymes. It carries 1,602 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #756in Enzymes
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,602per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Betaine Hcl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Betaine HCl 648 mg Vegetarian Formula Digestive Support* 120 Veg Capsules
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 5,446
- Age
- 22y ago

Nutricost Betaine HCl + Pepsin (790mg) 240 Capsules - Vegetarian & GMO Free
- Price
- $16.80
- Rating
- 4.5/5
- Reviews
- 3,500
- Age
- 8y ago

Pure Encapsulations Betaine HCl Pepsin - Digestive Enzymes Supplement for Digestion Aid & Support Stomach Acid & Nutrient Absorption* - 250 Capsules
- Price
- $51.39
- Rating
- 4.6/5
- Reviews
- 1,326
- Age
- 21y ago

Enzymedica Betaine HCl for Men & Women - Betaine Hydrochloric Acid Supplement Protease Digestive Enzyme Blend Digestive Health Support Occasional Heartburn & Indigestion Support Vegan - 120 Caps
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 11y ago

THORNE - Betaine HCL & Pepsin - Digestive Enzyme & Hydrochloric Acid Supplement for Protein Digestion & Occasional Gas or Bloating Relief* - Third-Party Certified - Gluten & Dairy-Free - 225 Capsules
- Price
- $46.73
- Rating
- 4.5/5
- Reviews
- 1,544
- Age
- 18y ago
Trending
estimated 90-day click momentum
shwdppmy Betaine HCl with Pepsin Digestive Enzymes Supplement 120 Vegan Capsules 790mg Gluten-Free Formula for Digestive Support & Stomach Comfort Plant-Based Non-GMO
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago

Metagenics SpectraZyme Betaine HCl with Pepsin - Digestive Support for Protein Breakdown & Nutrient Absorption* - Betaine Hydrochloride 650 mg & Pepsin 40 mg - NonGMO GlutenFree - 90 Capsules
- Price
- $25.61
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 14y ago

Enzymedica Betaine HCl for Men & Women - Betaine Hydrochloric Acid Supplement Protease Digestive Enzyme Blend Digestive Health Support Occasional Heartburn & Indigestion Support Vegan - 60 Caps
- Price
- $11.63
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 5y ago

Enzymedica Betaine HCl for Men & Women - Betaine Hydrochloric Acid Supplement Protease Digestive Enzyme Blend Digestive Health Support Occasional Heartburn & Indigestion Support Vegan - 120 Caps
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 11y ago

Healthy Gut HCL Guard | Betaine HCl with Pepsin | Betaine Hydrochloride Digestive Supplement w/Organic Ginger Root & DGL | 120 Servings
- Price
- $48.86
- Rating
- 4.1/5
- Reviews
- 102
- Age
- 4y ago
Newest
by launch date
shwdppmy Betaine HCl with Pepsin Digestive Enzymes Supplement 120 Vegan Capsules 790mg Gluten-Free Formula for Digestive Support & Stomach Comfort Plant-Based Non-GMO
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago

Dr. Berg Advanced Digestive Enzymes with Apple Cider Vinegar - Includes Digestive Health Ingredients Like Betaine Hydrochloride (HCI) Ginger Root & Peppermint Leaf - 180 Capsules
- Price
- $28.92
- Rating
- 4.5/5
- Reviews
- 1,969
- Age
- 1y ago

Now Betaine HCl 648mg 240 Veg Capsules - Digestive Enzymes Supplement - Enhanced with Pepsin Protease for Protein Digestion Support
- Price
- $26.58
- Rating
- 4.5/5
- Reviews
- 5,446
- Age
- 2y ago

BulkSupplements.com Betaine HCl Capsules - Betaine Hydrochloride Supplement for Digestive Support Betaine HCl 750mg - Gluten Free 1 Capsule per Serving 240 Capsules (Pack of 1)
- Price
- $18.41
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 3y ago

Horbach Betaine HCl 1200mg | 180 Capsules
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 676
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
39
Est. top-5 brand share
59%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
35%
- NOW Foods19%
- Nutricost15%
- Enzymedica10%
- Pure Encapsulations9%
- THORNE6%
- Dr. Berg Nutritionals6%
Demand
Betaine Hcl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Betaine Hcl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- betaine hcl220K/yr
- betaine hcl with pepsin89K/yr
- betaine72K/yr
- betaine hydrochloride75K/yr
- hcl51K/yr
- pepsin22K/yr
- hcl betaine with pepsin14K/yr
- betaine hydrochloride supplement19K/yr
- hcl betaine22K/yr
- betaine hydrochloride dr berg10K/yr
Reviews and returns
What reviews say buyers love and hate about Betaine Hcl
We read the reviews and the return reasons for every product selling here.
“Made reflux worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Betaine Hcl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









