Betadine Ointment
FailThe top 5 brands take 97% of clicks, so Betadine Ointment is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $60K/yr40K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 39 sellers
Flapen Score
Betadine Ointment against its category
The dotted line is the Health & Household average. Past it, Betadine Ointment is stronger. Inside it, weaker.
Market
The Betadine Ointment market on Amazon at a glance
Shoppers on Amazon United States searched for Betadine Ointment 40K times last year and spent an estimated $60K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $60Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- betadine ointment18K searches a year
02 · Price
A sale here is worth $10.93.
Listings sell for $10.93 on average, from $6.06 to $17.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.93 that is $3K to $5K a year per listing.
- Average price
- $10.93under the $15 to $100 sweet spot
- Price range
- $6.06–$17.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #210 within Antibiotics & Antiseptics. It carries 2,775 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #210in Antibiotics & Antiseptics
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,775per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Betadine Ointment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Betadine Antiseptic Ointment 25g
- Price
- $17.16
- Rating
- 4.7/5
- Reviews
- 468
- Age
- 13y ago

Rugby First Aid Antiseptic Ointment Povidone Iodine USP 10% Topical Solution Helps Prevent Infection in Minor Cuts Scrapes and Burns - 1 Oz.
- Price
- $6.06
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 4y ago

Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)
- Price
- $14.84
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 4y ago

Globe (4 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)
- Price
- $13.07
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 3y ago

Betadine Antiseptic First Aid Solution Povidone-Iodine 10% Infection Protection Kills Germs in Minor Cuts Scrapes and Burns No Sting Promise No Alcohol or Hydrogen Peroxide 8 FL OZ
- Price
- $13.42
- Rating
- 4.8/5
- Reviews
- 10,289
- Age
- 17y ago
Trending
estimated 90-day click momentum
Rugby First Aid Antiseptic Ointment Povidone Iodine USP 10% Topical Solution Helps Prevent Infection in Minor Cuts Scrapes and Burns - 1 Oz.
- Price
- $6.06
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 4y ago

Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)
- Price
- $14.84
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 4y ago

Betadine Antiseptic First Aid Solution Povidone-Iodine 10% Infection Protection Kills Germs in Minor Cuts Scrapes and Burns No Sting Promise No Alcohol or Hydrogen Peroxide 8 FL OZ
- Price
- $13.42
- Rating
- 4.8/5
- Reviews
- 10,289
- Age
- 17y ago

Betadine Antiseptic Ointment 25g
- Price
- $17.16
- Rating
- 4.7/5
- Reviews
- 468
- Age
- 13y ago

Major Pharmaceuticals Povidine Iodine USP First Aid Ointment for Cuts Scrapes and Burns 3 Count
- Price
- $10.28
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 12y ago
Newest
by launch date
Betadine Clear First Aid Spray Max Strength Pain Relieving Antiseptic Cleansing Spray No Stinging Kills 99.9% of Germs* Helps Prevent Infections 6 oz
- Price
- $10.27
- Rating
- 4.7/5
- Reviews
- 1,134
- Age
- 2y ago

Globe (2 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)
- Price
- $10.10
- Rating
- 4.3/5
- Reviews
- 204
- Age
- 2y ago

Globe (4 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)
- Price
- $13.07
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 3y ago

Amazon Basics First Aid Antiseptic 10% Povidone Iodine Solution for Wound Cleaner and Infection Protection Unflavored 8 fl oz 1-Pack (Previously Solimo)
- Price
- $7.88
- Rating
- 4.7/5
- Reviews
- 12,938
- Age
- 4y ago

Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)
- Price
- $14.84
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
39
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Betadine36%
- RUGBY LABORATORIES23%
- Globe17%
- Doctor Radow’s16%
- MAJOR5%
- Amazon Basics3%
Demand
Betadine Ointment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Betadine Ointment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- betadine ointment18K/yr
- povidone iodine ointment9K/yr
- iodine ointment5K/yr
- iodine cream4K/yr
- betadine cream3K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Betadine Ointment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









