betadine ointment
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Review moat
Okay2,775.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.06–$17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$60K$60K/yr · 40K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, betadine ointment is a $60K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
betadine ointment market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $55K–$66K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 6.4%
- Avg brand age
- 94 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
39
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Betadine36%
- RUGBY LABORATORIES23%
- Globe17%
- Doctor Radow’s16%
- MAJOR5%
- Amazon Basics3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top betadine ointment search terms
- betadine ointment18K/yr
- povidone iodine ointment9K/yr
- iodine ointment5K/yr
- iodine cream4K/yr
- betadine cream3K/yr
Top betadine ointment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Betadine Antiseptic Ointment 25g
Betadine$17.164.7★468 rev
Rugby First Aid Antiseptic Ointment Povidone Iodine USP 10% Topical Solution Helps Prevent Infection in Minor Cuts Scrapes and Burns - 1 Oz.
RUGBY LABORATORIES$6.064.7★189 rev
Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)
Doctor Radow’s$14.844.5★443 rev
Globe (4 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)
Globe$13.074.7★289 rev
Betadine Antiseptic First Aid Solution Povidone-Iodine 10% Infection Protection Kills Germs in Minor Cuts Scrapes and Burns No Sting Promise No Alcohol or Hydrogen Peroxide 8 FL OZ
Betadine$13.424.8★10,289 rev
Newest
by launch date
Betadine Clear First Aid Spray Max Strength Pain Relieving Antiseptic Cleansing Spray No Stinging Kills 99.9% of Germs* Helps Prevent Infections 6 oz
Betadine$10.271,134 rev
Globe (2 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)
Globe$10.10204 rev
Globe (4 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)
Globe$13.07289 rev
Amazon Basics First Aid Antiseptic 10% Povidone Iodine Solution for Wound Cleaner and Infection Protection Unflavored 8 fl oz 1-Pack (Previously Solimo)
Amazon Basics$7.8812,938 rev
Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)
Doctor Radow’s$14.84443 rev
Trending
90-day click momentumRugby First Aid Antiseptic Ointment Povidone Iodine USP 10% Topical Solution Helps Prevent Infection in Minor Cuts Scrapes and Burns - 1 Oz.
RUGBY LABORATORIES$6.064.7★
Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)
Doctor Radow’s$14.844.5★
Betadine Antiseptic First Aid Solution Povidone-Iodine 10% Infection Protection Kills Germs in Minor Cuts Scrapes and Burns No Sting Promise No Alcohol or Hydrogen Peroxide 8 FL OZ
Betadine$13.424.8★
Betadine Antiseptic Ointment 25g
Betadine$17.164.7★
Major Pharmaceuticals Povidine Iodine USP First Aid Ointment for Cuts Scrapes and Burns 3 Count
MAJOR$10.284.6★
Common questions
- Is betadine ointment profitable to sell on Amazon United States?
- The niche generates $60K/yr across 10 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the betadine ointment niche?
- 6 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- When does demand for betadine ointment peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the betadine ointment niche?
- Listings span $6.06–$17.16; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 2,775 reviews — the moat a new listing must climb.