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Betadine Ointment

Fail

The top 5 brands take 97% of clicks, so Betadine Ointment is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$60K/yr40K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
82%top-5 click share · 6 brands · 39 sellers

Flapen Score

Betadine Ointment against its category

The dotted line is the Health & Household average. Past it, Betadine Ointment is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betadine Ointment market on Amazon at a glance

Shoppers on Amazon United States searched for Betadine Ointment 40K times last year and spent an estimated $60K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
13.5%
Market size, estimated
$60Ka year
Peak month
January1.2× the quietest month
Top search term
betadine ointment18K searches a year

02 · Price

A sale here is worth $10.93.

Listings sell for $10.93 on average, from $6.06 to $17.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.93 that is $3K to $5K a year per listing.

Average price
$10.93under the $15 to $100 sweet spot
Price range
$6.06–$17.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #210 within Antibiotics & Antiseptics. It carries 2,775 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#210in Antibiotics & Antiseptics
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,775per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Betadine Ointment products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

39

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Betadine36%
  • RUGBY LABORATORIES23%
  • Globe17%
  • Doctor Radow’s16%
  • MAJOR5%
  • Amazon Basics3%

Demand

Betadine Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Betadine Ointment search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • betadine ointment18K/yr
  • povidone iodine ointment9K/yr
  • iodine ointment5K/yr
  • iodine cream4K/yr
  • betadine cream3K/yr

FAQ

Common Betadine Ointment questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data