Betadine Ointment
FailThe top 5 brands take 97% of clicks, so Betadine Ointment is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $60K/yr40K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 39 sellers
Flapen Score
Betadine Ointment against its category
The dotted line is the Health & Household average. Past it, Betadine Ointment is stronger. Inside it, weaker.
Market
The Betadine Ointment market on Amazon at a glance
Shoppers on Amazon United States searched for Betadine Ointment 40K times last year and spent an estimated $60K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $60Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- betadine ointment18K searches a year
02 · Price
A sale here is worth $10.93.
Listings sell for $10.93 on average, from $6.06 to $17.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.93 that is $3K to $5K a year per listing.
- Average price
- $10.93under the $15 to $100 sweet spot
- Price range
- $6.06–$17.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #210 within Antibiotics & Antiseptics. It carries 2,775 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #210in Antibiotics & Antiseptics
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,775per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Betadine Ointment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
39
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 136%
- Brand 223%
- Brand 317%
- Brand 416%
- Brand 55%
- Brand 63%
Demand
Betadine Ointment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Betadine Ointment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- betadine ointment18K/yr
- povidone iodine ointment9K/yr
- iodine ointment5K/yr
- iodine cream4K/yr
- betadine cream3K/yr
Keep looking
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Best Flapen score
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FAQ
Common Betadine Ointment questions
Answered from the same tracked data.









