Beta Carotene
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 82% of clicks, so Beta Carotene is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $479K/yr226K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 518 sellers
Flapen Score
Beta Carotene against its category
The dotted line is the Health & Household average. Past it, Beta Carotene is stronger. Inside it, weaker.
Market
The Beta Carotene market on Amazon at a glance
Shoppers on Amazon United States searched for Beta Carotene 226K times last year and spent an estimated $479K. The top 5 brands take 87% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $479K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $479Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- beta carotene147K searches a year
02 · Price
A sale here is worth $18.38.
Listings sell for $18.38 on average, from $7.43 to $36.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $18.38 that is $37K to $46K a year per listing.
- Average price
- $18.38inside the $15 to $100 sweet spot
- Price range
- $7.43–$36.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $37K–$46K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #664 within Antioxidants. It carries 1,115 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #664in Antioxidants
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,115per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Beta Carotene products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puritans Pride Beta Carotene Provitamin A 7 500mcg (25 000 IU) Vitamin Supplement for Immune System Antioxidant and Eye Health Support 100 Day Supply 100 Rapid Release Softgels
- Price
- $7.43
- Rating
- 4.7/5
- Reviews
- 3,393
- Age
- 15y ago

Swanson Beta-Carotene Vitamin A 25 000 IU Eye and Skin Health Supplement for Adults Seeking Vision and Immune Support - 7 500 mcg (300 Softgels)(1 Pack)
- Price
- $14.97
- Rating
- 4.6/5
- Reviews
- 2,509
- Age
- 21y ago

Now Foods Beta Carotene (Natural) - 180 Softgels
- Price
- $20.07
- Rating
- 4.6/5
- Reviews
- 2,312
- Age
- 18y ago

NOW Foods Supplements Natural Beta Carotene 25 000 IU Essential Nutrition 90 Softgels
- Price
- $12.33
- Rating
- 4.6/5
- Reviews
- 2,312
- Age
- 19y ago

Horbach Beta Carotene Supplement | 25000 IU Softgels | 7 500 mcg
- Price
- $18.22
- Rating
- 4.7/5
- Reviews
- 675
- Age
- 5y ago
Trending
estimated 90-day click momentum
Pure Encapsulations Beta Carotene (with Mixed Carotenoids) | Hypoallergenic Antioxidant and Vitamin A Precursor Supplement | 90 Softgel Capsules
- Price
- $36.87
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 18y ago

BulkSupplements.com Beta Carotene Powder - Beta Carotene Supplement Vitamin A Supplement for Immune and Vision Support - Gluten Free 900mg per Serving 250g (8.8 oz) (Pack of 1)
- Price
- $21.12
- Rating
- 4.4/5
- Reviews
- 168
- Age
- 11y ago

Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra
- Price
- $23.53
- Rating
- 3.4/5
- Reviews
- 189
- Age
- 1y ago

Swanson Beta-Carotene Vitamin A 25 000 IU Eye and Skin Health Supplement for Adults Seeking Vision and Immune Support - 7 500 mcg (300 Softgels)(1 Pack)
- Price
- $14.97
- Rating
- 4.6/5
- Reviews
- 2,509
- Age
- 21y ago

BulkSupplements.com Beta Carotene 25000 IU Softgels - Vitamin A Supplement Beta Carotene Supplements - for Eye Support Gluten Free 1 Softgel per Serving 365 Count (Pack of 1)
- Price
- $22.65
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 2y ago
Newest
by launch date
Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra
- Price
- $23.53
- Rating
- 3.4/5
- Reviews
- 189
- Age
- 1y ago

BulkSupplements.com Beta Carotene 25000 IU Softgels - Vitamin A Supplement Beta Carotene Supplements - for Eye Support Gluten Free 1 Softgel per Serving 365 Count (Pack of 1)
- Price
- $22.65
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 2y ago

Horbach Beta Carotene Supplement | 25000 IU Softgels | 7 500 mcg
- Price
- $18.22
- Rating
- 4.7/5
- Reviews
- 675
- Age
- 5y ago

365 by Whole Foods Market High-Potency Beta-Carotene 7500mcg Vitamin A 100 Vegan Capsules
- Price
- $16.76
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 8y ago

Natures Truth Beta Carotene 25000 IU Softgels | 100 Count | Vitamin A Supplement | Non-GMO and Gluten Free
- Price
- $8.21
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
518
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
8%
- Puritan's Pride32%
- Swanson26%
- NOW Foods18%
- Horbäach6%
- BulkSupplements6%
- Pure Encapsulations5%
- Open — no brand owns it (3 brands, 8%)
Demand
Beta Carotene search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Beta Carotene search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beta carotene147K/yr
- beta carotene supplements32K/yr
- beta carotene tanning7K/yr
- betacaroteno6K/yr
- beta carotene 25000 iu softgels8K/yr
- beta-carotene6K/yr
- beta carotene gummies4K/yr
- carrot supplement3K/yr
- vitamin a beta carotene3K/yr
- betacarotene supplements4K/yr
Reviews and returns
What reviews say buyers love and hate about Beta Carotene
We read the reviews and the return reasons for every product selling here.
“Don't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beta Carotene questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









