Is beta carotene profitable to sell on Amazon United States?

The niche generates $479K/yr across 11 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the beta carotene niche?

9 brands and 518 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in beta carotene?

Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.0%.

When does demand for beta carotene peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the beta carotene niche?

Listings span $7.43–$36.87; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 1,115 reviews — the moat a new listing must climb.

beta carotene

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Price range

Good$7.43–$36.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,115

avg incumbent reviews — the moat a new listing must climb

Market size

Good$479K

$479K/yr · 226K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, beta carotene is a $479K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

beta carotene market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $460K–$551K; units × avg price
Conversion rate: 11.6%
Avg BSR: #664
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

518

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Puritan's Pride32%
Swanson26%
NOW Foods18%
Horbäach6%
BulkSupplements6%
Pure Encapsulations5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top beta carotene search terms

beta carotene147K/yr -17.0%11.3% conv.
beta carotene supplements32K/yr -19.7%10.4% conv.
beta carotene tanning7K/yr +19.1%3.1% conv.
betacaroteno6K/yr -0.3%5.9% conv.
beta carotene 25000 iu softgels8K/yr -28.8%13.6% conv.
beta-carotene6K/yr -17.3%10.3% conv.
beta carotene gummies4K/yr -33.4%2.7% conv.
carrot supplement3K/yr -14.5%2.5% conv.
vitamin a beta carotene3K/yr -16.3%5.5% conv.
betacarotene supplements4K/yr -17.0%8.8% conv.

All search terms

Top beta carotene products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Puritans Pride Beta Carotene Provitamin A 7 500mcg (25 000 IU) Vitamin Supplement for Immune System Antioxidant and Eye Health Support 100 Day Supply 100 Rapid Release Softgels

Puritan's Pride$7.434.7★3,393 rev

Swanson Beta-Carotene Vitamin A 25 000 IU Eye and Skin Health Supplement for Adults Seeking Vision and Immune Support - 7 500 mcg (300 Softgels)(1 Pack)

Swanson$14.974.6★2,509 rev

Now Foods Beta Carotene (Natural) - 180 Softgels

NOW Foods$20.074.6★2,312 rev

NOW Foods Supplements Natural Beta Carotene 25 000 IU Essential Nutrition 90 Softgels

NOW Foods$12.334.6★2,312 rev

Horbach Beta Carotene Supplement | 25000 IU Softgels | 7 500 mcg

Horbäach$18.224.7★675 rev

Newest

by launch date

Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra

Clean Nutraceuticals$23.53189 rev

1y ago

BulkSupplements.com Beta Carotene 25000 IU Softgels - Vitamin A Supplement Beta Carotene Supplements - for Eye Support Gluten Free 1 Softgel per Serving 365 Count (Pack of 1)

BulkSupplements$22.65131 rev

2y ago

Horbach Beta Carotene Supplement | 25000 IU Softgels | 7 500 mcg

Horbäach$18.22675 rev

5y ago

365 by Whole Foods Market High-Potency Beta-Carotene 7500mcg Vitamin A 100 Vegan Capsules

365 by Whole Foods Market$16.76144 rev

8y ago

Natures Truth Beta Carotene 25000 IU Softgels | 100 Count | Vitamin A Supplement | Non-GMO and Gluten Free

Nature's Truth$8.21321 rev

9y ago

What buyers say about beta carotene

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Great taste”

Quality-Overall14%

“all quality ingredients”

Vitamin10%

“I guess these are a good source of vitamins”

Advertised Vs Actual Product8%

“as advertised”

Value For Money8%

“Great value”

Brightness/Shine/Glow4%

“I have the healthiest glow-and feel great”

Skin Health4%

“Loved this product definitely helped my skin conditions”

Flavor3%

“Nice flavor”

Side Effects2%

“I didnt experience any side effects”

Joint Pain2%

“They work as described. They are affective”

What buyers complain about

Functionality-Overall17%

“Don't work”

Color16%

“No tan”

Value For Money7%

“I like them I just wish they were less expensive”

Vitamin6%

“its rather sad to see a supplement so heavily tainted with it”

Color Fading/Discoloration4%

“This product did nothing to change the color of my skin”

Side Effects4%

“Made me feel sick”

Ingredients-Overall3%

“Bad additive ingredients”

Advertised Vs Actual Product3%

“False Advertising”

Skin Health3%

“no change in my skin”

Size-Overall2%

“slightly larger size than what I have been purchasing in chain drug stores”

Top return reasons

Value For Money100%

Common questions

Is beta carotene profitable to sell on Amazon United States?: The niche generates $479K/yr across 11 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the beta carotene niche?: 9 brands and 518 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in beta carotene?: Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.0%.
When does demand for beta carotene peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the beta carotene niche?: Listings span $7.43–$36.87; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 1,115 reviews — the moat a new listing must climb.