Is beta alanine profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 10 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the beta alanine niche?

5 brands and 7 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in beta alanine?

Top complaints mined from reviews: Taste-Overall, Dosage, Smell. The return rate is 0.0%.

When does demand for beta alanine peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the beta alanine niche?

Listings span $12.81–$45.78; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 3,628 reviews — the moat a new listing must climb.

beta alanine

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$12.81–$45.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.71

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 520K searches

Review moat

Okay3,627.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, beta alanine is a $1.5M/yr Amazon United States market (520K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

beta alanine market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $1.2M–$1.7M; units × avg price
Conversion rate: 13.5%
Avg BSR: #283
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.1%
Avg brand age: 71 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Nutricost48%
BulkSupplements31%
THORNE9%
Primaforce8%
Bucked Up4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top beta alanine search terms

beta alanine408K/yr -8.3%9.7% conv.
beta alanine powder58K/yr -10.1%9.0% conv.
beta-alanine29K/yr -15.4%7.9% conv.
betalanina4K/yr +89.5%2.9% conv.
carnosyn beta alanine4K/yr +4.6%2.3% conv.
alanine powder6K/yr -67.0%2.4% conv.
beta alanina3K/yr +5.1%3.0% conv.
carnosyn3K/yr -11.2%0.8% conv.
beta-alanine powder3K/yr -4.0%11.8% conv.
beta alinine2K/yr -12.5%9.4% conv.

All search terms

Top beta alanine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost Beta Alanine Powder 500 Grams (1.1lbs) - Pure Beta Alanine Gluten Free & Non-GMO

Nutricost$19.654.7★8,573 rev

BulkSupplements.com Beta Alanine Powder - Beta-Alanine Supplement Pre-Workout Supplement - Unflavored & Gluten Free 3g per Serving 500g (1.1 lbs) (Pack of 1)

BulkSupplements$17.924.6★11,464 rev

Nutricost Beta-Alanine Capsules 3400mg 240 Capsules (60 Serv) - Potent Beta Alanine Gluten Free & Non-GMO 850mg Per Cap

Nutricost$18.764.6★1,531 rev

THORNE - Beta Alanine Sustained Release - Supports Muscle Output & Endurance - Helps Reduce Fatigue & Soreness* - Amino Acid Supplement - NSF Certified for Sport - Gluten & Dairy-Free - 120 Tablets

THORNE$45.784.6★541 rev

Bucked Up Beta Alanine 300mg Powder Non-GMO Gluten-Free Unflavored (100 Servings)

Bucked Up$16.624.6★244 rev

Newest

by launch date

Primaforce Beta Alanine Powder 500 Grams (1.1lbs) Unflavored - Pre Workout and Post Workout Supplement

Primaforce$17.801,068 rev

2y ago

BulkSupplements.com Beta Alanine Capsules - Beta Alanine Supplement Pre-Workout Supplement - Gluten Free 4 Capsules per Serving (3000mg) 240 Count (Pack of 1)

BulkSupplements$17.57164 rev

2y ago

Primaforce Beta Alanine Capsules 3 400mg 180 Capsules (45 Servings) - Potent Beta-Alanine Supplement

Primaforce$14.70158 rev

3y ago

Bucked Up Beta Alanine 300mg Powder Non-GMO Gluten-Free Unflavored (100 Servings)

Bucked Up$16.62244 rev

4y ago

Nutricost Beta-Alanine Capsules 3400mg 240 Capsules (60 Serv) - Potent Beta Alanine Gluten Free & Non-GMO 850mg Per Cap

Nutricost$18.761,531 rev

6y ago

What buyers say about beta alanine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“High quality company”

Efficiency8%

“Works its purpose”

Value For Money6%

“Value for you money is great”

Vitamin6%

“great part of a vitamin stack for cardio and weights”

Nutritional Content5%

“BulkSupplements is the best”

Strength4%

“Potent”

Ingredients-Overall4%

“Clean ingredients”

Weight Loss3%

“performance boost for gym weight training”

Energy Level3%

“This gave me the energy”

Advertised Vs Actual Product2%

“they seem to do what theyre supposed to”

What buyers complain about

Taste-Overall8%

“For me it taste like a wet patatoe chip”

Dosage7%

“poor dosing instructions”

Smell6%

“OFF SMELL- something is volatilizing off the powder”

Allergies6%

“I get the itch”

Functionality-Overall6%

“Doesn't work”

Sinus Relief4%

“it made me too dizzy”

Advertised Vs Actual Product4%

“that too is not noted in the purchase details”

Side Effects4%

“prickly sensation that last for HOURS”

Strength4%

“Not very strong”

Calcium4%

“Other companies' Beta Alanine just aren't as effective”

Top return reasons

Functionality-Overall33%

Taste-Overall33%

Certifications33%

Common questions

Is beta alanine profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 10 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the beta alanine niche?: 5 brands and 7 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in beta alanine?: Top complaints mined from reviews: Taste-Overall, Dosage, Smell. The return rate is 0.0%.
When does demand for beta alanine peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the beta alanine niche?: Listings span $12.81–$45.78; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 3,628 reviews — the moat a new listing must climb.