Best Toothpaste for Bad Breath

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

499K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

15.3%

Market size, estimated

$1.1Ma year

Peak month

January2.1× the quietest month

Top search term

therabreath toothpaste367K searches a year

Listings sell for $13.96 on average, from $7.38 to $22.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $13.96 that is $112K to $140K a year per listing.

Average price

$13.96under the $15 to $100 sweet spot

Price range

$7.38–$22.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

8,000–10,000

Revenue per listing a year

$112K–$140K

Returns

0.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #228 within Toothpaste. It carries 2,231 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

71%

Out of stock, average day

1.0%

Average rank

#228in Toothpaste

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,231per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months