Best House Deodorizer

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

7.9%

Market size, estimated

$2.5Ma year

Top search term

odor eliminator837K searches a year

Listings sell for $13.88 on average, from $3.00 to $29.90. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $13.88 that is $69K to $83K a year per listing.

Average price

$13.88under the $15 to $100 sweet spot

Price range

$3.00–$29.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

5,000–6,000

Revenue per listing a year

$69K–$83K

Returns

0.4%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Air Fresheners. It carries 25,626 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#23in Air Fresheners

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

25,626per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months