bernzomatic propane
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.20avg listing price — sweet spot $15–$100
Price range
Great$6.16–$67.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$143K$143K/yr · 70K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,744.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bernzomatic propane is a $143K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
bernzomatic propane market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $139K–$186K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 50%
- Out of stock
- 9.0%
- Avg brand age
- 55 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
97
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Ronson54%
- Bernzomatic24%
- Zippo11%
- BlueFire4%
- RONSON CONSUMER PRODUCTS3%
- MR. TORCH2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -11.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.9×
Top bernzomatic propane search terms
- ronson butane fuel22K/yr
- bernzomatic propane21K/yr
- bernzomatic propane tank10K/yr
- propane torch refill5K/yr
- torch tank4K/yr
- ronson butane4K/yr
- ronson butane refill4K/yr
Top bernzomatic propane products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ronson Butane Fuel Refill 75ml Pack of 2 Universal Lighter Fluid Refill for Torch Kitchen and Utility Lighters Clean Burning Butane Gas for Refillable Lighters
Ronson$9.064.6★21,407 rev
Standard Propane Fuel Cylinder (1 Pack) (w k)
Bernzomatic$26.784.6★66 rev
Ronson Butane Fuel Refill 135ml Pack of 1 Universal Lighter Fluid Refill for Torch Kitchen and Utility Lighters Clean Burning Butane Gas for Refillable Lighters
Ronson$6.164.6★6,583 rev
Zippo Butane Fuel Refill Premium High-Purity for Lighters Torches & Inserts Clean Burning Consistent Flame Reliable Performance Made in USA 75ml 2-Pack
Zippo$8.884.5★24,552 rev
Ronson Lighter Butane Refill 135ML (Pack of 3) White
Ronson$12.104.6★147 rev
Newest
by launch date
Ronson Butane Fuel 2.67oz/76g Lighter Refill 135ml Cannister 3 Pack
LIGHTERUSA$14.0142 rev
BLUEFIRE (2) 14.1 oz Modern MAPP Gas Cylinder 99.9% High Purity Propylene Equal to MAP-PRO Hotter than Small Propane Tank Torch Fuel Various Packages Available MAP GAS Cylinder Torch Kit Pack of 2
MR. TORCH$37.412,715 rev
Ronson Lighter Butane Refill 135ML (Pack of 3) White
Ronson$12.10147 rev
Zippo Butane Fuel 115ml
Zippo$7.019,435 rev
Pack of 2 BLUEFIRE Standard Propane Gas Cylinder/Canister Welding Brazing Soldering Fuel gas for HVAC Plumbing Cooking Grilling Gardening and Camping
BlueFire$28.91529 rev
Trending
90-day click momentumRonson Butane Fuel Refill 135ml Pack of 1 Universal Lighter Fluid Refill for Torch Kitchen and Utility Lighters Clean Burning Butane Gas for Refillable Lighters
Ronson$6.164.6★
Ronson Lighter Butane Refill 135ML (Pack of 3) White
Ronson$12.104.6★
Standard Propane Fuel Cylinder (1 Pack) (w k)
Bernzomatic$26.784.6★
Zippo Premium Butane Fuel 1.48 oz - 3 Pack
Zippo$11.734.5★
Ronson Multi-Fill Butane 165 Gram
RONSON CONSUMER PRODUCTS$8.794.5★
What buyers say about bernzomatic propane
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth your money”
“As advertised”
“Easy to Use”
“this is a good product I would recommend buying this to anyone good durability ease of use”
“Good size”
“The flame stays steady”
“Lighter”
“No spills”
“As design”
What buyers complain about
“Too small”
“IT LEAKS”
“Not as advertised”
“TOO EXPENSIVE”
“Its not refilling”
“They spray everywhere due to a poor seal on the fill nozzle”
“Bad quality control”
“The tip was broken”
“Difficult to use”
“Bought a three pack complete misfire”
Top return reasons
Common questions
- Is bernzomatic propane profitable to sell on Amazon United States?
- The niche generates $143K/yr across 16 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the bernzomatic propane niche?
- 7 brands and 97 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in bernzomatic propane?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for bernzomatic propane peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the bernzomatic propane niche?
- Listings span $6.16–$67.71; the average listing price is $23.20 (sweet spot $15–$100). The average incumbent carries 7,745 reviews — the moat a new listing must climb.