Berberine
PassBerberine scores 73 out of 100, a Pass. Shoppers spend an estimated $25.6M a year here, demand is soft, at -1.2% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 14,768 Health & Household niches · +24 vs the category median of 4973
- Market size
- $25.6M/yr12.2M searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 37%top-5 click share · 40 brands · 94 sellers
Flapen Score
Berberine against its category
The dotted line is the Health & Household average. Past it, Berberine is stronger. Inside it, weaker.
Market
The Berberine market on Amazon at a glance
Shoppers on Amazon United States searched for Berberine 12.2M times last year and spent an estimated $25.6M. The top 5 brands take 40% of clicks. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.6M a year.
- Searches, last 12 months
- 12.2M
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $25.6Ma year
- Peak month
- May1.6× the quietest month
- Top search term
- berberine6.1M searches a year
02 · Price
A sale here is worth $26.57.
Listings sell for $26.57 on average, from $9.65 to $50.40. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $26.57 that is $531K to $664K a year per listing.
- Average price
- $26.57inside the $15 to $100 sweet spot
- Price range
- $9.65–$50.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $531K–$664K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #170 within Cinnamon. It carries 2,931 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #170in Cinnamon
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,931per listing
- Listings tracked
- 47
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Berberine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - Berberine - Dual Action Formula with Phytosome Plus Botanical Extract - Support Heart Health Immune System Healthy GI & Cholesterol* - Gluten-Free - 30 Servings
- Price
- $42.84
- Rating
- 4.4/5
- Reviews
- 6,441
- Age
- 13y ago
NutriFlair Berberine HCl 1200mg 120 Capsules - Plus Ceylon Cinnamon Berberine HCI Root Supplements Pills - Made in USA
- Price
- $26.42
- Rating
- 4.4/5
- Reviews
- 18,917
- Age
- 5y ago
VEV Berberine Supplement with Ceylon Cinnamon Cayenne Pepper Turmeric Milk Thistle 120 Capsules
- Price
- $10.28
- Rating
- 4.5/5
- Reviews
- 1,467
- Age
- 1y ago
NOW Foods Supplements Berberine Glucose Support Combined with MCT Oil for Optimal Berberine Absorption 90 Softgels
- Price
- $22.79
- Rating
- 4.5/5
- Reviews
- 5,608
- Age
- 7y ago
NATURE TARGET Berberine HCL 1200mg Berberine Supplement with Ceylon Cinnamon Chromium - Supports Immune Gastrointestinal & Digestive Health Non-GMO 120 Capsules
- Price
- $14.80
- Rating
- 4.6/5
- Reviews
- 1,482
- Age
- 1y ago
Trending
estimated 90-day click momentumNATURE TARGET Berberine HCL 1200mg Berberine Supplement with Ceylon Cinnamon Chromium - Supports Immune Gastrointestinal & Digestive Health Non-GMO 120 Capsules
- Price
- $14.80
- Rating
- 4.6/5
- Reviews
- 1,482
- Age
- 1y ago
VEV Berberine Supplement with Ceylon Cinnamon Cayenne Pepper Turmeric Milk Thistle 120 Capsules
- Price
- $10.28
- Rating
- 4.5/5
- Reviews
- 1,467
- Age
- 1y ago
Micro Ingredients Berberine 1000mg with MCT Oil 240 Softgels | Berberine HCl Supplement | Sourced from Berberis Aristata | Non-GMO Gluten Free No Soy
- Price
- $28.46
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 1y ago
HUM Best of Berberine Supplement 1200mg Pure Potency for Metabolic Wellness Gut Health Pure Berberine Supplements Enhanced with BioPerine for Maximum Absorption 60 Capsules
- Price
- $31.39
- Rating
- 4.2/5
- Reviews
- 868
- Age
- 2y ago
14-in-1 Berberine with Ceylon Cinnamon Supplement Liquid Drops 1800mg + 30:1 Liposomal Tech with Cayenne Pepper Soursop Chromium Bitter Melon Turmeric Moringa Gymnema Glucomannan GLP Support
- Price
- $12.11
- Rating
- 4.3/5
- Reviews
- 858
- Age
- 7mo ago
Newest
by launch date14-in-1 Berberine with Ceylon Cinnamon Supplement Liquid Drops 1800mg + 30:1 Liposomal Tech with Cayenne Pepper Soursop Chromium Bitter Melon Turmeric Moringa Gymnema Glucomannan GLP Support
- Price
- $12.11
- Rating
- 4.3/5
- Reviews
- 858
- Age
- 7mo ago
Natures Bounty Berberine 1000mg Capsules Supports Heart Health Cholesterol & Blood Sugar Levels in a Normal Range Non-GMO Supplement 60 Count
- Price
- $18.51
- Rating
- 4.5/5
- Reviews
- 3,673
- Age
- 8mo ago
Micro Ingredients Berberine 1000mg with MCT Oil 240 Softgels | Berberine HCl Supplement | Sourced from Berberis Aristata | Non-GMO Gluten Free No Soy
- Price
- $28.46
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 1y ago
VEV Berberine Supplement with Ceylon Cinnamon Cayenne Pepper Turmeric Milk Thistle 120 Capsules
- Price
- $10.28
- Rating
- 4.5/5
- Reviews
- 1,467
- Age
- 1y ago
Now Supplements Berberine HCL 500 mg Supports Glucose Metabolism* 90 Veg Capsules
- Price
- $22.83
- Rating
- 4.6/5
- Reviews
- 820
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
40 rising
Sellers
94
Est. top-5 brand share
40%
Top 20: 83%
Est. top-5 click share
37%
Top 20: 78%
Open market
53%
- THORNE10%
- NOW Foods9%
- NutriFlair7%
- VEV7%
- NATURE TARGET7%
- Nutricost7%
Demand
Berberine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Berberine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- berberine6.1M/yr
- berberine supplement2.9M/yr
- berberine with ceylon cinnamon808K/yr
- berberine weight loss765K/yr
- berberina320K/yr
- berberine hcl 500mg173K/yr
- berberine 500mg313K/yr
- berberina para bajar de peso106K/yr
- berberine hcl104K/yr
- berberina 1 500mg para reducir el azucar en la sangre92K/yr
Reviews and returns
What reviews say buyers love and hate about Berberine
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cedar Oil
$1.2M/yr+214.4%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Dexcom G7
$2.0M/yr+39.9%
Purelia
$635K/yr+359.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Berberine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data