benzocaine dental gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$446K$446K/yr · 173K searches
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Price range
Okay$6.65–$21.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,180.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, benzocaine dental gel is a $446K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
benzocaine dental gel market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- $371K–$495K
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Orajel93%
- Anbesol4%
- Bonjela3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top benzocaine dental gel search terms
- orajel mouth sore gel106K/yr
- orajel cold sore treatment29K/yr
- bonjela10K/yr
- orajel cold sore7K/yr
- orajel mouth sore4K/yr
- oralgel mouth sores4K/yr
- oral gel cold sore treatment3K/yr
- bonjela gel3K/yr
- orajel 3x medicated mouth sores gel2K/yr
- bonjela for mouth ulcers for adult4K/yr
Top benzocaine dental gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.654.6★6,939 rev
Orajel Touch Free Cold Sore Treatment .12oz Liquid Formula Provides Immediate & Targeted Pain Relief Bonus Size 6 Applicators.
Orajel$15.834.7★2,489 rev
Orajel 4X for Toothache & Gum Pain: Severe Cream Tube 0.33oz- From Oral Pain Relief Brand
Orajel$7.774.7★12,292 rev
Orajel Moisturelock Cold Sore Symptom Treatment Cream 0.105 oz (Packaging May Vary)
Orajel$15.104.6★1,552 rev
Orajel Nonseptic Mouth Sore Rinse 16oz Soothing Mint Flavor Provides Pain Relief Promotes Healing 3-Pack
Orajel$21.434.8★2,009 rev
Newest
by launch date
Orajel Rescue Relief Pen with Menthol Cooling Gel for Instant Pain Relief of Tooth & Gum Mouth Sores Braces and Denture Irritation Touch-Free Silicone Applicator 0.07 oz (2-Pack)
Orajel$16.28579 rev
Orajel Touch Free Cold Sore Treatment .12oz Liquid Formula Provides Immediate & Targeted Pain Relief Bonus Size 6 Applicators.
Orajel$15.832,489 rev
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.656,939 rev
Orajel 4X for Toothache & Gum Pain: Severe Cream Tube 0.33oz- From Oral Pain Relief Brand
Orajel$7.7712,292 rev
Orajel Moisturelock Cold Sore Symptom Treatment Cream 0.105 oz (Packaging May Vary)
Orajel$15.101,552 rev
Trending
90-day click momentumOrajel Rescue Relief Pen with Menthol Cooling Gel for Instant Pain Relief of Tooth & Gum Mouth Sores Braces and Denture Irritation Touch-Free Silicone Applicator 0.07 oz (2-Pack)
Orajel$16.284.6★
Orajel 2X Medicated Toothache & Mouth Sores Liquid 0.45 fl oz
Orajel$11.494.7★
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.654.6★
Orajel 4X for Toothache & Gum Pain: Severe Cream Tube 0.33oz- From Oral Pain Relief Brand
Orajel$7.774.7★
Orajel Nonseptic Mouth Sore Rinse 16oz Soothing Mint Flavor Provides Pain Relief Promotes Healing 3-Pack
Orajel$21.434.8★
What buyers say about benzocaine dental gel
What buyers praise and complain about, mined from review topics.What buyers love
“excellent product for tooth sensitivity”
“Works ok”
“Great till you see dentist”
“As advertised”
“Good quality”
“worth the money”
“Easy to use”
“Easy application”
“Its a pleasant taste”
“Good stuff for canker sores”
What buyers complain about
“my canker sore started to hurt again”
“Oralgel mouth sore gel”
“Doesnt taste the greatest”
“Didn't work for me”
“Doesn't last long”
“The pensive hard to work with”
“Bad for body”
“If you have a tooth ache”
“Leaked in the cap nothing in the tube”
“It is a bit pricey”
Top return reasons
Common questions
- Is benzocaine dental gel profitable to sell on Amazon United States?
- The niche generates $446K/yr across 9 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the benzocaine dental gel niche?
- 3 brands and 78 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in benzocaine dental gel?
- Top complaints mined from reviews: Pain Relief-Overall, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
- When does demand for benzocaine dental gel peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the benzocaine dental gel niche?
- Listings span $6.65–$21.43; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 5,180 reviews — the moat a new listing must climb.