Benzocaine Dental Gel

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

20.8%

Market size, estimated

$446Ka year

Peak month

February1.9× the quietest month

Top search term

orajel mouth sore gel106K searches a year

Listings sell for $12.37 on average, from $6.65 to $21.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $12.37 that is $49K to $62K a year per listing.

Average price

$12.37under the $15 to $100 sweet spot

Price range

$6.65–$21.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

4,000–5,000

Revenue per listing a year

$49K–$62K

Returns

0.1%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Cold Sore & Fever Blister Treatments. It carries 5,180 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#183in Cold Sore & Fever Blister Treatments

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,180per listing

Listings tracked

9

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months