Benzocaine

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

5.6%

Market size, estimated

$81Ka year

Peak month

February6.5× the quietest month

Top search term

benzocaine72K searches a year

Listings sell for $12.95 on average, from $3.42 to $25.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.95 that is $1K to $3K a year per listing.

Average price

$12.95under the $15 to $100 sweet spot

Price range

$3.42–$25.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.1%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #145 within Oral Pain Relief. It carries 3,572 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

92%

Out of stock, average day

6.0%

Average rank

#145in Oral Pain Relief

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,572per listing

Listings tracked

25

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

73 months