Bentonite Clay Toothpaste
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Bentonite Clay Toothpaste is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $572K/yr319K searches / yr
- 90-day growth
- +93.6%search demand this quarter
- Competition
- 71%top-5 click share · 3 brands · 18 sellers
Flapen Score
Bentonite Clay Toothpaste against its category
The dotted line is the Health & Household average. Past it, Bentonite Clay Toothpaste is stronger. Inside it, weaker.
Market
The Bentonite Clay Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Bentonite Clay Toothpaste 319K times last year and spent an estimated $572K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +93.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $572K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- +93.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $572Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- uncle harry toothpaste112K searches a year
02 · Price
A sale here is worth $19.85.
Listings sell for $19.85 on average, from $9.45 to $36.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $19.85 that is $30K to $40K a year per listing.
- Average price
- $19.85inside the $15 to $100 sweet spot
- Price range
- $9.45–$36.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $30K–$40K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #214 within Toothpaste. It carries 3,146 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #214in Toothpaste
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 3,146per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Bentonite Clay Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 26%
- Brand 31%
Demand
Bentonite Clay Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 2.8×
Search terms
Top Bentonite Clay Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- uncle harry toothpaste112K/yr
- uncle harrys toothpaste36K/yr
- uncle harrys28K/yr
- uncle harrys alkalizing mineral toothpaste9K/yr
- uncle harrys whitening pumice6K/yr
- bentonite clay toothpaste29K/yr
- redmond toothpaste18K/yr
- uncle harry9K/yr
- clay toothpaste9K/yr
- harrys toothpaste7K/yr
Reviews and returns
What reviews say buyers love and hate about Bentonite Clay Toothpaste
We read the reviews and the return reasons for every product selling here.
“It looks kind of expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bentonite Clay Toothpaste questions
Answered from the same tracked data.