Is bentonite profitable to sell on Amazon United States?

The niche generates $172K/yr across 7 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (45/100).

How competitive is the bentonite niche?

2 brands and 45 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bentonite?

Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for bentonite peak?

Demand peaks in Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the bentonite niche?

Listings span $23.58–$60.58; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.

bentonite

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.12

avg listing price — sweet spot $15–$100

Price range

Incredible$23.58–$60.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good772.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$172K

$172K/yr · 54K searches

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bentonite is a $172K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bentonite market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $171K–$205K; units × avg price
Conversion rate: 9.3%
Avg BSR: #1,210
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Sonne's84%
Yerba Prima16%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 2.1×

Open Trend

Top bentonite search terms

sonnes 7 detoxification14K/yr -9.8%17.7% conv.
bentonite clay liquid8K/yr -4.6%4.1% conv.
great plains bentonite detox4K/yr +21.2%7.5% conv.
liquid bentonite clay5K/yr -22.6%4.3% conv.
sonne5K/yr -36.8%0.8% conv.
great plains bentonite detox liquid7K/yr -53.9%3.0% conv.
bentonite liquid2K/yr +5.3%5.7% conv.
sonne 72K/yr -12.8%12.4% conv.
liquid bentonite clay food grade2K/yr +15.3%8.0% conv.
sonnes 72K/yr -9.4%13.3% conv.

All search terms

Top bentonite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sonnes Detoxificant #7 by Sonnes

Sonne's$30.504.4★1,115 rev

Sonnes Bentonite Liquid No 7 32 Ounce

Sonne's$28.864.4★830 rev

Sonnes Organic Foods - Sonnes No. 7 Detoxification 32 fl oz Liquid

Sonne's$30.614.4★1,021 rev

Sonnes - Detoxifying Liquid Hydrated Bentonite Clay #7 32 Oz

Sonne's$32.184.3★520 rev

Yerba Prima Bentonite Clay Plus Herbal Detox 100 Veg Capsules - Food Grade Clay from the Great Plains USA - Colon & Liver Cleanse Supplement with Calcium Clay

Yerba Prima$32.524.6★822 rev

Newest

by launch date

Yerba Prima Great Plains Bentonite Clay Caps Plus Herbal Detox (Pack of 2) - Food Grade - Liver & Colon Cleanse Supplement Capsules

Yerba Prima$60.58822 rev

8y ago

Yerba Prima Bentonite Clay Plus Herbal Detox 100 Veg Capsules - Food Grade Clay from the Great Plains USA - Colon & Liver Cleanse Supplement with Calcium Clay

Yerba Prima$32.52822 rev

8y ago

Sonnes Detoxificant #7 by Sonnes

Sonne's$30.501,115 rev

9y ago

Yerba Prima Bentonite Clay Plus Herbal Detox - 60 Veggie Capsules - Natural Cleansing Supplement

Yerba Prima$23.58279 rev

10y ago

Sonnes - Detoxifying Liquid Hydrated Bentonite Clay #7 32 Oz

Sonne's$32.18520 rev

12y ago

What buyers say about bentonite

What buyers praise and complain about, mined from review topics.

What buyers love

Detoxification41%

“Great Detox”

Quality-Overall15%

“Good quality”

Solubility6%

“I've been using this in the powder or liquid form for about 10 years now I will have it in my home forever I recommend it”

Leak-Proof6%

“fortunately the liquid had not leak out”

Advertised Vs Actual Product4%

“Works as it should”

Taste-Overall4%

“The taste is good”

Ease Of Cleaning3%

“Must use binder for parasite cleanse super simple”

Efficiency3%

“This works well”

Heart Health3%

“it even helps with heartburn issues”

Ease Of Use3%

“Convenient and effective”

What buyers complain about

Taste-Overall16%

“taste is mild”

Dilute/Watery12%

“Watered down”

Advertised Vs Actual Product7%

“This was not as advertised”

Disinfection7%

“night for thee days flushes toxins out of the body”

Leak-Proof7%

“leaking product”

Acid Regulator/Stomach Ache Relief7%

“Does not work and is causing me massive bloating and stomach irritation”

Ease Of Use7%

“difficult to navigate how to replace”

Salt Content7%

“Contains sodium benzoate, a carcinogen”

Value For Money6%

“They're a lot more expensive items on the market”

Texture/Consistency-Overall4%

“Not the same consistency”

Top return reasons

Quality-Overall50%

Dilute/Watery50%

Common questions

Is bentonite profitable to sell on Amazon United States?: The niche generates $172K/yr across 7 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (45/100).
How competitive is the bentonite niche?: 2 brands and 45 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bentonite?: Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for bentonite peak?: Demand peaks in Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the bentonite niche?: Listings span $23.58–$60.58; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.