Is benfotiamine profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Launch it (67/100).

How competitive is the benfotiamine niche?

20 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in benfotiamine?

Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Vitamin. The return rate is 0.0%.

When does demand for benfotiamine peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the benfotiamine niche?

Listings span $9.23–$56.44; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 1,491 reviews — the moat a new listing must climb.

benfotiamine

Launch it

A $1.7M/yr market growing +7.0% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.16

avg listing price — sweet spot $15–$100

Market size

Great$1.7M

$1.7M/yr · 751K searches

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.23–$56.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,491.07

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, benfotiamine is a $1.7M/yr Amazon United States market (751K searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 67/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

benfotiamine market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 10.5%
Avg BSR: #268
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

30%

Nutricost29%
Life Extension13%
DEAL SUPPLEMENT10%
Micro Ingredients8%
Double Wood Supplements6%
Pure Encapsulations5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top benfotiamine search terms

benfotiamine388K/yr +8.0%9.5% conv.
benfotiamine 600mg86K/yr +52.9%9.1% conv.
benfotiamine 300mg92K/yr +20.9%11.6% conv.
benfotiamine b138K/yr -24.7%7.9% conv.
benfotiamine dr berg23K/yr +8.8%7.3% conv.
b1 benfotiamine24K/yr -10.4%7.7% conv.
vitamin b1 benfotiamine16K/yr -14.0%6.5% conv.
benfotiamine supplement20K/yr -27.6%6.9% conv.
benfotamine9K/yr -9.0%8.2% conv.
mega benfotiamine life extension7K/yr +22.1%20.8% conv.

All search terms

Top benfotiamine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost Benfotiamine 300mg 90 Capsules Fat Soluble Vitamin B1 GMO-Free

Nutricost$14.714.6★2,250 rev

Nutricost Benfotiamine (600 mg) 180 Capsules - Fat Soluble Vitamin B1 Gluten Free Non-GMO Vegan 90 Servings

Nutricost$19.874.7★247 rev

Benfotiamine 600mg Per Serving 180 Veggie Capsules (300mg Per Cap) Fat Soluble Vitamin B1 Thiamine Supplement 3rd Party Tested Vegan Non-GMO Gluten Free

DEAL SUPPLEMENT$23.564.6★1,503 rev

Vitamin B1 Benfotiamine 600mg Per Serving 240 Coconut Oil Softgels | Bioavailable B Vitamins Supplement Converted to Active Thiamine | Non-GMO Soy Free

Micro Ingredients$29.624.6★971 rev

Life Extension Benfotiamine with Thiamine 100 mg benfotiamine Cardiovascular Health Brain Health Non-GMO Gluten-Free 120 Vegetarian Capsules

Life Extension$14.004.6★1,297 rev

Newest

by launch date

Hovika Vitamin B1 Benfotiamine 300mg with R-ALA 600mg & Thiamine - Advanced Nerve Support Supplement with Phosphatidylserine L-Theanine Turmeric & Magnesium - Non-GMO Gluten Free 240 Capsule

Hovika$19.8318 rev

3mo ago

NatureBell Benfotiamine 600mg per Serving 180 Coconut Oil Softgels | Fat-Soluble Vitamin B1 for Men & Women Converted to Active Thiamine | Non-GMO cGMP Manufactured

NatureBell$20.6351 rev

7mo ago

Nutricost Benfotiamine (600 mg) 180 Capsules - Fat Soluble Vitamin B1 Gluten Free Non-GMO Vegan 90 Servings

Nutricost$19.87247 rev

1y ago

I LOVE HEALTH$20.14383 rev

1y ago

Dr. Berg Natural Vitamin B1 B6 B12 Complex - Allithiamine Vitamin B1 Supplement with 8 Essential Vitamin B Complex for Men & Women Including Thiamin Niacin Folate Magnesium & More - 60 Capsules

Dr. Berg Nutritionals$25.924,061 rev

2y ago

What buyers say about benfotiamine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great product with excellent reviews”

Vitamin14%

“Is a very good quality vitamin”

Value For Money8%

“Great value”

Efficiency5%

“It's Effective”

Joint Pain5%

“just what i needed with my current medication for body joint/nerve pain”

Sleep Quality4%

“Improved my sleep quality”

Energy Level3%

“Improves energy levels”

Ease Of Chewing/Swallowing3%

“I do not have any problems with swallowing or with digestibility”

Nutritional Content3%

“this supplement offers incredible nutritional value”

Advertised Vs Actual Product3%

“Accurate description”

What buyers complain about

Size-Overall7%

“Capsules too large for me”

Ease Of Chewing/Swallowing7%

“I cant get the capsule swallowed”

Vitamin6%

“unlike water soluble vitamins that get peed out”

Dosage6%

“Its irresponsible to include this much B6”

Side Effects6%

“Bad side effects”

Pain Relief-Overall5%

“Severe pain”

Value For Money5%

“Expensive”

Allergies5%

“The itching is a symptom of histamine release caused by Thiamine which may manifest as rashes or hives”

Smell4%

“The smell and taste is so rancid”

Acid Regulator/Stomach Ache Relief3%

“this caused horrific stomach pain for me”

Top return reasons

Functionality-Overall36%

Acid Regulator/Stomach Ache Relief36%

Itch Relief14%

Magnesium14%

Common questions

Is benfotiamine profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Launch it (67/100).
How competitive is the benfotiamine niche?: 20 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in benfotiamine?: Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Vitamin. The return rate is 0.0%.
When does demand for benfotiamine peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the benfotiamine niche?: Listings span $9.23–$56.44; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 1,491 reviews — the moat a new listing must climb.