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Belly Tape for Pregnancy

Fail

The top 5 brands take 93% of clicks, so Belly Tape for Pregnancy is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$193K/yr153K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
66%top-5 click share · 8 brands · 19 sellers

Flapen Score

Belly Tape for Pregnancy against its category

The dotted line is the Health & Household average. Past it, Belly Tape for Pregnancy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belly Tape for Pregnancy market on Amazon at a glance

Shoppers on Amazon United States searched for Belly Tape for Pregnancy 153K times last year and spent an estimated $193K. The top 5 brands take 93% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
7.4%
Market size, estimated
$193Ka year
Peak month
August1.7× the quietest month
Top search term
belly tape for pregnant women31K searches a year

02 · Price

A sale here is worth $17.09.

Listings sell for $17.09 on average, from $6.07 to $29.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.09 that is $9K to $13K a year per listing.

Average price
$17.09inside the $15 to $100 sweet spot
Price range
$6.07–$29.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Braces, Splints & Supports. It carries 7,016 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Braces, Splints & Supports
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
7,016per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Belly Tape for Pregnancy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Brand 134%
  • Brand 232%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Belly Tape for Pregnancy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Belly Tape for Pregnancy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belly tape for pregnant women31K/yr
  • ckeep kinesiology tape19K/yr
  • pregnancy tape18K/yr
  • pregnancy tape belly support15K/yr
  • pregnancy belly tape15K/yr
  • pink kt tape11K/yr
  • kt tape pregnancy4K/yr
  • kt tape pregnancy belly9K/yr
  • kt tape pink6K/yr
  • ckeep tape6K/yr

Reviews and returns

What reviews say buyers love and hate about Belly Tape for Pregnancy

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Adhesion/Stickiness”
20%of negative reviews mention “Adhesion/Stickiness”
1.4%of orders come back
“Not enough adhesive”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Belly Tape for Pregnancy questions

Answered from the same tracked data.