Is belano astaxanthin profitable to sell on Amazon United States?

The niche generates $405K/yr across 6 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -91.1%. Flapen's verdict: Skip it (48/100).

How competitive is the belano astaxanthin niche?

6 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in belano astaxanthin?

Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Side Effects. The return rate is 0.0%.

What does it cost to enter the belano astaxanthin niche?

Listings span $14.83–$34.11; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.

belano astaxanthin

Skip it

Soft demand (-91.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.77

avg listing price — sweet spot $15–$100

Price range

Great$14.83–$34.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,067.5

avg incumbent reviews — the moat a new listing must climb

Market size

Good$405K

$405K/yr · 178K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-91.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, belano astaxanthin is a $405K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

belano astaxanthin market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $285K–$342K; units × avg price
Conversion rate: 10.0%
Avg BSR: #702
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

BELANO49%
Belano's22%
VSXAZ16%
Micro Ingredients6%
Vortexonix3%
DLOMFVFQ3%

Demand

Weekly Amazon search volume, last 29 weeks — -91.1% search growth over the last 90 days.

Open Trend

Top belano astaxanthin search terms

belano astaxanthin66K/yr -90.7%8.5% conv.
belano astaxanthin 12mg14K/yr -62.7%11.5% conv.
belanos astaxanthin softgels22K/yr -95.3%4.5% conv.
baleno astaxanthin13K/yr -93.0%6.2% conv.
belanos astaxanthin15K/yr -94.2%11.2% conv.
belano astaxanthin softgels13K/yr -92.2%7.4% conv.
astaxanthin belano3K/yr -86.8%15.9% conv.
belano astaxanthin organic3K/yr -78.6%5.6% conv.
belano astaxanthin 24mg3K/yr -96.1%4.1% conv.
belanos astaxanthin 12mg3K/yr -96.7%2.4% conv.

All search terms

Top belano astaxanthin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels

BELANO$23.354.6★33 rev

Belanos Astaxanthin 12mg Astaxanthin Softgels Premium Astaxanthin Antioxidant Supplement | Health & Energy Support Non-GMO Vegan- Friendly & Gluten-Free - 120 Softgels (1 Bag)

Belano's$14.833.5★10 rev

Astaxanthin 12mg Premium Astaxanthin Antioxidant Supplements Supports Eye Skin Immune Joint Internal Circulation Non-GMO Verified & Gluten Free - 200 Softgels

VSXAZ$28.844.3★164 rev

Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy

Micro Ingredients$34.114.5★5,277 rev

Astaxanthin 12mg 120 Softgels 4 Month Supply Premium Astaxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Immune Joint Skin Health Internal Circulation

Vortexonix$17.504.4★629 rev

Newest

by launch date

Astaxanthin 12mg Premium Astaxanthin Antioxidant Supplements Supports Eye Skin Immune Joint Internal Circulation Non-GMO Verified & Gluten Free - 200 Softgels

VSXAZ$28.84164 rev

5mo ago

Belanos Astaxanthin 12mg Astaxanthin Softgels Premium Astaxanthin Antioxidant Supplement | Health & Energy Support Non-GMO Vegan- Friendly & Gluten-Free - 120 Softgels (1 Bag)

Belano's$14.8310 rev

6mo ago

BELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels

BELANO$23.3533 rev

6mo ago

Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply

DLOMFVFQ$17.97292 rev

10mo ago

Astaxanthin 12mg 120 Softgels 4 Month Supply Premium Astaxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Immune Joint Skin Health Internal Circulation

Vortexonix$17.50629 rev

10mo ago

What buyers say about belano astaxanthin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“quality seems consistent”

Advertised Vs Actual Product9%

“As advertised”

Vitamin7%

“Best supplement you can get”

Skin Health6%

“Skin improvement”

Eye-Hygiene5%

“I have already noticed significant improvement with my dry eyes”

Brightness/Shine/Glow5%

“Give your skin some glow”

Efficiency4%

“Product performs”

Energy Level4%

“More energy”

Ease Of Chewing/Swallowing4%

“Easy to swallow”

Value For Money4%

“Well worth the money”

What buyers complain about

Advertised Vs Actual Product12%

“Misleading info”

Functionality-Overall9%

“Doesn't work”

Side Effects7%

“side effects”

Dosage6%

“I wish I ordered a lower dose”

Ingredients-Overall6%

“Ingredients have changed”

Quality-Overall6%

“thats bad quality control on their part”

Color4%

“Skin might get red”

Value For Money3%

“Priced to high”

Allergies3%

“Allergic reaction”

Size-Overall3%

“small in size”

Top return reasons

Advertised Vs Actual Product33%

Color Fading/Discoloration25%

Stain Resistance17%

Color8%

Vitamin8%

Ease Of Use8%

Common questions

Is belano astaxanthin profitable to sell on Amazon United States?: The niche generates $405K/yr across 6 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -91.1%. Flapen's verdict: Skip it (48/100).
How competitive is the belano astaxanthin niche?: 6 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in belano astaxanthin?: Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Side Effects. The return rate is 0.0%.
What does it cost to enter the belano astaxanthin niche?: Listings span $14.83–$34.11; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.