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Belano Astaxanthin

Fail

Demand is soft, at -91.1% this quarter, so Belano Astaxanthin is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$405K/yr178K searches / yr
90-day growth
-91.1%search demand this quarter
Competition
97%top-5 click share · 6 brands · 10 sellers

Flapen Score

Belano Astaxanthin against its category

The dotted line is the Health & Household average. Past it, Belano Astaxanthin is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belano Astaxanthin market on Amazon at a glance

Shoppers on Amazon United States searched for Belano Astaxanthin 178K times last year and spent an estimated $405K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -91.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-91.1%
Conversion, latest week
10.0%
Market size, estimated
$405Ka year
Top search term
belano astaxanthin66K searches a year

02 · Price

A sale here is worth $22.77.

Listings sell for $22.77 on average, from $14.83 to $34.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $22.77 that is $28K to $34K a year per listing.

Average price
$22.77inside the $15 to $100 sweet spot
Price range
$14.83–$34.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$28K–$34K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #702 within Antioxidants. It carries 1,068 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#702in Antioxidants
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,068per listing
Listings tracked
6

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Belano Astaxanthin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 222%
  • Brand 316%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Belano Astaxanthin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 129.6× · 7 of 12 months tracked

Search terms

Top Belano Astaxanthin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belano astaxanthin66K/yr
  • belano astaxanthin 12mg14K/yr
  • belanos astaxanthin softgels22K/yr
  • baleno astaxanthin13K/yr
  • belanos astaxanthin15K/yr
  • belano astaxanthin softgels13K/yr
  • astaxanthin belano3K/yr
  • belano astaxanthin organic3K/yr
  • belano astaxanthin 24mg3K/yr
  • belanos astaxanthin 12mg3K/yr

Reviews and returns

What reviews say buyers love and hate about Belano Astaxanthin

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Misleading info”
A buyer, on “Advertised Vs Actual Product”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Belano Astaxanthin questions

Answered from the same tracked data.