Beige Napkins

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

3.5%

Market size, estimated

$54Ka year

Peak month

November3.3× the quietest month

Top search term

beige napkins24K searches a year

Listings sell for $17.34 on average, from $7.36 to $53.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.34 that is $0 to $2K a year per listing.

Average price

$17.34inside the $15 to $100 sweet spot

Price range

$7.36–$53.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #118 within Disposable Napkins. It carries 1,945 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#118in Disposable Napkins

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,945per listing

Listings tracked

43

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months