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Beeswax Wrap

Fail

The top 5 brands take 91% of clicks, so Beeswax Wrap is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$409K/yr712K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
63%top-5 click share · 9 brands · 288 sellers

Flapen Score

Beeswax Wrap against its category

The dotted line is the Health & Household average. Past it, Beeswax Wrap is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beeswax Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Beeswax Wrap 712K times last year and spent an estimated $409K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 712K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months
712K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
4.0%
Market size, estimated
$409Ka year
Peak month
December1.9× the quietest month
Top search term
beeswax wraps147K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $5.68 to $23.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $14.40 that is $22K to $29K a year per listing.

Average price
$14.40under the $15 to $100 sweet spot
Price range
$5.68–$23.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #178 within Disposable Food Storage. It carries 2,873 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#178in Disposable Food Storage
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,873per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Beeswax Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

288

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

6%

  • Brand 146%
  • Brand 222%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Beeswax Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Beeswax Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beeswax wraps147K/yr
  • beeswax wraps for food216K/yr
  • beeswax wrap61K/yr
  • beeswax paper29K/yr
  • bees wrap42K/yr
  • bees wax wraps reusable50K/yr
  • beeswax food wraps15K/yr
  • beeswax paper food wrap15K/yr
  • bees wrap reusable food wrap18K/yr
  • beeswax bread wrap14K/yr

Reviews and returns

What reviews say buyers love and hate about Beeswax Wrap

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“falls very short on size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beeswax Wrap questions

Answered from the same tracked data.