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Beeswax for Wood Floors

Pass

Beeswax for Wood Floors scores 67 out of 100, a Pass. Shoppers spend an estimated $15K a year here, search demand grew +622.5% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$15K/yr17K searches / yr
90-day growth
+622.5%search demand this quarter
Competition
49%top-5 click share · 22 brands · 60 sellers

Flapen Score

Beeswax for Wood Floors against its category

The dotted line is the Health & Household average. Past it, Beeswax for Wood Floors is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beeswax for Wood Floors market on Amazon at a glance

Shoppers on Amazon United States searched for Beeswax for Wood Floors 17K times last year and spent an estimated $15K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +622.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+622.5%
Conversion, latest week
5.7%
Market size, estimated
$15Ka year
Peak month
May10.6× the quietest month
Top search term
beeswax floor polish8K searches a year

02 · Price

A sale here is worth $15.88.

Listings sell for $15.88 on average, from $7.83 to $37.35. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $15.88 that is $0 to $2K a year per listing.

Average price
$15.88inside the $15 to $100 sweet spot
Price range
$7.83–$37.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #203 within Floor Cleaners. It carries 3,117 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
70%
Out of stock, average day
8.0%
Average rank
#203in Floor Cleaners
Average rating
3.61 starsAmazon United States average 4.42 stars
Average reviews
3,117per listing
Listings tracked
30

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Beeswax for Wood Floors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

60

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

49%

Top 20: 88%

Open market

33%

  • Brand 121%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Beeswax for Wood Floors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 10.6×

Search terms

Top Beeswax for Wood Floors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beeswax floor polish8K/yr
  • beeswax spray for wood floors3K/yr
  • beeswax for wood floors3K/yr
  • beeswax floor cleaner and polish2K/yr
  • beeswax for floors2K/yr

Reviews and returns

What reviews say buyers love and hate about Beeswax for Wood Floors

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“false description”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beeswax for Wood Floors questions

Answered from the same tracked data.