Is bee plates profitable to sell on Amazon United States?

The niche generates $31K/yr across 62 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the bee plates niche?

42 brands and 55 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in bee plates?

Top complaints mined from reviews: Value For Money, Strength, Quality-Overall. The return rate is 2.8%.

When does demand for bee plates peak?

Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.

What does it cost to enter the bee plates niche?

Listings span $5.95–$63.21; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.

bee plates

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($31K/yr) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Great$22.17

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great231.55

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.95–$63.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$31K

$31K/yr · 43K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bee plates is a $31K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bee plates market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $22K–$28K; units × avg price
Conversion rate: 3.3%
Avg BSR: #2,208
Page quality: 0%
Prime: 98%
Sponsored: 79%
Out of stock: 10.4%
Avg brand age: 29 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

35%

Top 20: 82%

Top-5 click share

27%

Top 20: 68%

Open market

60%

Whaline8%
Kate Aspen8%
Certified International7%
HFBOBP6%
Winoo Design6%
Pickmesh5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Open Trend

Top bee plates search terms

bee plates21K/yr +9.4%1.8% conv.
bee paper plates7K/yr +12.5%3.3% conv.
honeycomb plates4K/yr -0.4%0.4% conv.
bee party plates4K/yr -16.4%1.7% conv.
bumble bee plates3K/yr +4.8%2.9% conv.
bee plate3K/yr -5.1%0.5% conv.
bee plates and napkins party supplies920/yr +169.3%2.4% conv.

All search terms

Top bee plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kate Aspen Sweet as Can Bee Baby Shower 9 Inch

Kate Aspen$7.914.8★3,981 rev

Party Supplies - Serves 16 - Birthday Plates Cups Napkins Perfect for Baby Shower Decorations First Birthday Decorations (Bee Complete Set)

Winoo Design$23.064.5★10 rev

ojustbeok 48pcs Bee party decorations Beehive Paper Plates Durable Bee Birthday Dessert Cake Plates with Honeycomb Patterns for Baby Shower Garden Celebrations Party 7 Inch Dinnerware Supplies

ojustbeok$15.534.6★11 rev

Whaline Bee Paper Plates and Napkins Set Summer Bee Flower Disposable Dinnerware for Wedding Birthday Baby Shower Holiday Tableware Party Supplies Table Decor Serve 24

Whaline$20.144.8★31 rev

LEHAHA Honeycomb Bee Sweet 12-Piece Melamine Dinnerware Set Melamine Dishes Set of 4 Lightweight and Unbreakable Garden Floral Dinner Plates and Side plates and All-purpose Bowls Set

LEHAHA$45.174.6★292 rev

Newest

by launch date

Festiva 60PCS Clear Yellow Gold Plastic Plates - Heavy Duty Fancy Disposable Plates With Gold Rim -serve for 30 guests Include 30PCS 10.25 & 30PCS 7.5 Honeycomb Design Plates for Party(Yellow)

Festiva$32.4545 rev

3mo ago

50Pcs Bee Floral Paper Plates 10 Inch Disposable Yellow Bee Flower Dessert Plates Spring Bees Party Decoration Favors for Seasonal Summer Baby Bridal Shower Birthday Wedding Picnic Party Supplies

Greencian$17.343 rev

7mo ago

Party Supplies - Serves 16 - Birthday Plates Cups Napkins Perfect for Baby Shower Decorations First Birthday Decorations (Bee Complete Set)

Winoo Design$23.0610 rev

7mo ago

ojustbeok 48pcs Bee party decorations Beehive Paper Plates Durable Bee Birthday Dessert Cake Plates with Honeycomb Patterns for Baby Shower Garden Celebrations Party 7 Inch Dinnerware Supplies

ojustbeok$15.5311 rev

8mo ago

Pickmesh 400 Pcs Bee Sunflower Birthday Party Supplies Include Spring Summer Bee Disposable Paper Plates Napkins Cups Cutlery for Honey Bumble Birthday Baby Shower Party Supplies Serve 50

Pickmesh$34.27132 rev

8mo ago

What buyers say about bee plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality disposable plates”

Design-Overall10%

“I will start by saying that the design is absolutely beautiful”

Strength10%

“not flimsy”

Advertised Vs Actual Product9%

“As advertised”

Color8%

“I love the colors”

Durability8%

“Decently durable”

Value For Money8%

“worth the purchase”

Size-Overall6%

“Size was perfect”

Ease Of Cleaning2%

“Easy to clean”

Efficiency2%

“Worked perfect”

What buyers complain about

Value For Money10%

“Very little value, over-priced”

Strength8%

“Second, as others have mentioned these are very flimsy”

Quality-Overall8%

“Not the best quality”

Thickness7%

“Pretty thin and flimsy”

Size-Overall7%

“smaller then expected”

Adhesion/Stickiness7%

“Had to glue it”

Durability7%

“one cracked in the middle after only a couple uses”

Advertised Vs Actual Product6%

“Complete false advertisement”

Ease Of Cleaning2%

“dont want the hassle of washing dishes you could definitely use these”

Color Fading/Discoloration2%

“there is some discoloring for details for the design on the plate so that it sticks out”

Top return reasons

Size-Overall49%

Color13%

Quality-Overall7%

Value For Money5%

Thin5%

Material Quality4%

Microwave Safe3%

Strength3%

Advertised Vs Actual Product2%

Storage Capacity1%

Common questions

Is bee plates profitable to sell on Amazon United States?: The niche generates $31K/yr across 62 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the bee plates niche?: 42 brands and 55 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in bee plates?: Top complaints mined from reviews: Value For Money, Strength, Quality-Overall. The return rate is 2.8%.
When does demand for bee plates peak?: Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.
What does it cost to enter the bee plates niche?: Listings span $5.95–$63.21; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.